Playboy on the town, 1850s style

Quite by accident I discovered a book called Fresh Leaves from the Diary of a Broadway Dandy, a moral tract that conceals its true purpose by enticing the reader with details from the wild life of a roguish playboy in New York city. It was published in 1852. [Except for one Thompson’s advertisement, also from 1852, the images in this blog are from the book.]

The book was promoted with the headline “Rich and Racy.” Author John D. Vose, who had earlier been the editor of a humor publication called The New York Picayune, wrote a few other short “diaries,” one titled Seven Nights in Gotham, another called Yale College Scrapes, and a third, Ten Years on the Town. Alas, I could not find those.

The Diary of a Broadway Dandy describes the doings of one particular young man named Harry for whom money flows endlessly. At one point he enumerates some of the 30 bills he just received from fashionable eating and drinking spots around town, all of which amount to a considerable sum which he dismisses as insignificant.

In an average week, he and his pals spend most of their time drinking uncountable bottles of booze of every kind, destroying property by breaking furniture, mirrors, and other things, and arriving back at their abodes extremely late in a drunken state. The dandies also pursue women, but just how far that goes is not detailed.

When Harry’s parents try to get him to go straight, attend church, and get a job on Wall Street, he balks and moves into a hotel. Clearly he belongs to a set of men identified in an advertisement for Charley Abel’s place on Broadway in 1852 as “the wits, fast men, and bloods of the town.”

His favorite eating and drinking places were plentiful, and included many on Broadway, among them The Arbour, Shelley’s Restaurant and Oyster Saloon, Taylor’s, and Thompson’s. (Note that at that time “saloon” meant a large roomy space, not necessarily a barroom.)

Of course, being a member of the “bon ton,” he also patronized Delmonico’s, taking his pals there for dinner one evening. He clearly liked to play the generous host not concerned about cost, but things didn’t go just as he planned this time. The day before he had ordered a dinner costing precisely $50 (about $2,000 today). When the bill came it was only for $42 and that made him quite angry. Next, he ordered a slice of white bread. Then, to make the point that he expected his exact demands to be met, he buttered the bread, placed a $50 bill on it, and ate it all.

At other places he and his friends visited, they drank vast amounts of booze and left behind a trail of destruction. On one occasion, on which nine bottles of champagne were consumed, then some brandy to settle their stomachs, he described the following:

“By some unknown way, a large mirror got cracked; but, as the landlord was a clever man, and I didn’t want to have no fuss, it being Sunday, I at once settled the loss with seven ten dollar bills, as I was not confident whether I did throw a champagne bottle against it or not. It has rather run in my mind since, that I did, but I won’t be certain. Yes, several chairs got broken, and were minus of legs and backs, yet that was laid to unknownity.”

Other casualties of drinking bouts at various times included damage to himself such as losing the heel of his patent leather shoes, staining his white pants, breaking his gold watch chain and his watch crystal, and breaking a bottle of champagne. He dismissed them, and he didn’t sound terribly contrite about an accident that happened on a Sunday either:

“Sloped from home, and took a drive with a particular friend out to the ‘Abbey.’ Found a great number out there. Our team being very dashy, attracted attention from every quarter – especially of the ladies. We drank twice, order a waiter to brush our attire three different times – made five new acquaintances, and then returned home. On our return we run the tire off of one hind wheel, causing four spokes to fall to the ground. So much for not being at church!”

By the end of the book, after the reader has enjoyed delving into the seamy exploits of the rich, the author issues stern criticisms. He concludes that it isn’t enough for a young man in New York who wants to be seen as an elite to have “the rocks,” go to the right places, or dress fashionably. Along with the rules of being a gentleman, “He must know how to be the part of a knave, a rascal,” . . . cultivating deceit “between the two gateways of virtue and vice, by sun-light and by gas-light.” Why? Because “This is a very wicked city.”

© Jan Whitaker, 2024

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Finds of the day

Slim pickings for a restaurant ephemera collector at the giant Brimfield flea market recently, but at least I turned up a few finds. Among them were two small menus and a business card, all from eating places run mainly by women. The size of the two menus makes me wonder if male-owned restaurants ever employed any this tiny.

The Henniker Tea Room

The oldest of the three finds was a menu from The Henniker Tea Room in 1932. It took me a while to realize that its location “Midway between Westfield and Brocton” put it in New York state.

I discovered that it is a relic of hard times in a double sense. The front of the menu says “Tenth Season,” so it was begun in 1922. That was the year that the owner’s husband, a superintendent of schools, died of tuberculosis, which probably meant that she had to earn a living for herself and her two daughters.

The second hardship associated with this menu is that it dated from the depths of the Depression. I suspect that is the reason she stopped charging an extra 15 cents for salad with Sunday dinner specials, and reduced the price of potato salad from 30 to 25 cents.

Possibly the tea room failed in the Depression because by 1940 Frances Swain was living in a lodging house and working as a secretary for the YMCA. But her fortunes must have improved after that because in 1950, at age 66, she had become director of the YMCA and headed her own household with additional income from three roomers.

The Salmagundi

The Salmagundi was a seasonal tea room that probably opened in the late 1920s. It was located on Beacon Street in Boston, in a rooming house that the married couple who operated it lived in. I’m guessing the menu shown here is from the early 1950s, an era when tomato juice appetizers were still popular.

The word salmagundi was an old-fashioned but rather artsy word. It could apply to many kinds of mixtures, whether art, collections of short stories or poems, or a multi-ingredient salad.

The Salmagundi was a frequent meeting place for women’s clubs, bridal showers, business and professional groups, and gatherings of college alums.

Duncan Hines, in the 1946 edition of Adventures in Good Eating, declared The Salmagundi “One of the most popular places in Boston,” and praised its “unusual food combinations, delicious hot breads, and good desserts.”

A student at the Massachusetts Institute of Technology took his girlfriend to dinner there in 1950. He said it was a quiet place with three small dining rooms and a limited menu but one he approved of since it included lobster, steak, and chicken. They ordered duck and found it delicious, and liked the “fancy rolls.” But the check totaled a bit over five dollars, so he had to borrow some money from his “chick.”

Around 1960 it passed into new hands, and the owner tried to get a license to serve wines and malt beverages. I found no trace of it after 1962.

Mary Hartigan Restaurant

Although Mary Hartigan’s business card is the smallest of the day’s finds, I discovered that hers was the most successful business of the three. She established it in 1933 in what was formerly a Dutchland Farms that she had run. [above, front and back of business card]

The Dutchland Farms chain in New England, beginning as dairy stores, developed into restaurants quite similar to Howard Johnson’s shortly before the chain failed in the Depression. Some were converted to Howard Johnson’s, but Mary Hartigan, who also ran one in Harwich Port MA, decided to run her Dedham place independently under her own name.

Nevertheless Mary Hartigan’s and Howard Johnson’s shared a similar appearance as well as a similar menu. A Hartigan menu from 1952 shows that she kept the strong link to dairy products in her new restaurant, dedicating an entire page to ice cream concoctions such as sodas, sundaes, freezes, frappes, floats, and malted milk. In addition to the standard steak and chicken entrees, the menu also presented a variety of seafood, including seafood plates, baked lobster, Cape scallops, broiled swordfish, and fried clams. Tomato, grapefruit, and pineapple juice served as appetizers.

1952 was also the year that the restaurant acquired a liquor license. In 1959 the building was enlarged and remodeled. [above, business card interior]

When Mary Hartigan died suddenly in 1961 her obituary in the Boston Globe observed that the restaurant was “one of the best known in the state.” She left it to a niece who ran the business until 1970 when it was sold to a new owner who said he planned to keep the staff, some of whom had worked there for three decades.

© Jan Whitaker, 2024

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The ‘bohemian’ restaurant in fiction

There was a time when many Americans considered inexpensive French or Italian restaurants naturally bohemian – wild and crazy, not too clean, filled with oddball characters, and offering menus of unfamiliar and dubious dishes. But nonetheless fascinating. Novelists liked to use them as settings, so they turned up in fiction of the late 19th and early 20th centuries as the excerpts below illustrate.

In the final sample presented here we meet up with a restaurant keeper who wishes his place was more bohemian because that would make it a better draw.

1886 The Midge, Henry C. Bunner – To celebrate the Midge’s 16th birthday, her guardian, a doctor, takes her out to dinner at a table d’hote in New York City’s French quarter.

It was a modest feast, only a plain table-d’hôte dinner, eaten in the heart of the quarter, at a cost of half-a-dollar apiece. They had tried more elaborate dinners, at the great hotels up-town; but they preferred the simpler joys of Charlemagne’s restaurant. They both possessed that element of Bohemianism which belongs to all good fellows; the Midge was a good fellow, as well as the Doctor.

Charlemagne’s is a thing of the past; but he was a jolly king of cheap eating-house keepers while he lasted. He gave a grand and wholesome dinner for fifty cents. The first items were the pot-au-feu and bouilli. If the pot-au-feu was thin, the bouilli was so much the richer. And if the bouilli was something woodeny, why, you had had all the better pot-au-feu before it. Then came an entrée, calves’ brains, perhaps, or the like; a rôti, a vegetable or so coming with it; a good salad, chicory or lettuce or plantain, a dessert of timely fruits, a choice of excellent cheese, and a cup of honest black coffee. And with all this you got bread ad libitum and a half bottle of drinkable wine, that had never paid duty, for it came from California, though it called itself Bordeaux.

1896 Some Modern Heretics: A Novel, Cora Maynard – About two women who adventurously move to Boston to live in a flat and do their own housework. But they don’t know how to cook.

And the alternative of tramping out to restaurants at all hours was a Bohemianism which, in spite of her late advancement, she could not contemplate serenely. It appeared positively disreputable. If her father knew of the actual circumstances of her situation a prompt withdrawal of his original consent would have cut short Vida’s visit on the spot; but she left him in tranquil ignorance . . .

By seven o’clock the girls realized that it was time to have dinner, and then came Vida’s great trial. It was too late to think of cooking anything themselves, so there was nothing to do but face the restaurant.
“Isn’t it a very – a very queer thing to do?” Vida ventured feebly. She would much rather have bought some crackers and eaten them at home in their unpalatable dryness.

“Why, no. It’s a little quiet place we’re going to. I’ve often been. You know we girls don’t believe in being restricted by senseless prejudices. Good gracious, one can’t be so dreadfully hampered in these days of rationality!”

Before long Vida got used to the restaurant, and even enjoyed it when they felt too tired or too lazy to struggle with the cookbook. She enjoyed the whole queer situation and got a taste of such freedom as she had never before dreamed of.

1910 Predestined, Stephen French Whitman – Featuring Benedetto’s, a favorite with artists in New York City.

On the north side of Eighth Street, close to Washington Square, an old, white dwelling-house had been converted into an Italian restaurant, called “Benedetto’s,” where a table d’hôte dinner was served for sixty cents. Some brown-stone steps, flanked by a pair of iron lanterns, gave entrance to a narrow corridor. There, to the right, immediately appeared the dining-room, extending through the house — linoleum underfoot, hat-racks and buffets of oak aligned against the brownish walls, and, everywhere, little tables, each covered with a scanty cloth, set close together.

Felix, at the most inconspicuous table, consumed a soup redeemed from tastelessness by grated parmesan, a sliver of fish and four slices of cucumber, spaghetti, a chicken leg, two cubic inches of ice cream, a fragment of roquefort cheese, and coffee in a small, evidently indestructible cup. Then, through tobacco smoke, he watched the patrons round him, their feet twisted behind chair-legs, their elbows on the table, all arguing with gesticulations. Sometimes, there floated to him such phrases as: “bad color scheme!” “sophomoric treatment!” “miserable drawing!” “no atmosphere!” Benedetto’s was a Bohemian resort.

1912 The Soul of a Tenor, W. J. Henderson – According to a review, “The reader is taken behind the scenes at performances and rehearsals and into the dressing rooms and boudoirs of the artistes; into the café, where foreign singers congregate.”

As for those women who figure in all animated chronicles of the present kind, some of them may have had husbands, but they have tried to forget them, and usually with success. Little Italian restaurants, with hot and opaque atmospheres, are in accord with their temperaments, for their part of the opera world is hot and opaque at all seasons of the year.

It was not a pretty place, that particular Italian restaurant. All the men in it seemed to require cigarette smoke as a condiment for food, and they chewed and puffed alternately. The room was filled with a wreathing blue fog, through which strange head-dresses and still stranger gowns could be seen, for the denizens of this world always garb themselves in streamers of splendor and look not unlike perambulating lamp shades.

They were not only singers. Some were impecunious painters and some were patrons of the arts, who were wont to shout “bravo” from the highest seats in the temple. It gave them a fine satisfaction to eat within reach of real singers. And they were not all Italians, for one feast of spaghetti makes the whole world of Bohemia kin.

1914 Our Mr. Wrenn; The Romantic Adventures of a Gentle Man, Sinclair Lewis – Mr. Wrenn is a lonely lodger who timidly invites a neighbor, Theresa Zapp, to dinner at a restaurant run by Papa Gouroff. She is described as “forward” and “gold-digging.” Although she is not interested in Mr. Wrenn, she accepts his invitation, but fails to be impressed by the restaurant.

The Armenian restaurant is peculiar, for it has foreign food at low prices, and is below Thirtieth Street, yet it has not become Bohemian. Consequently it has no bad music and no crowd of persons from Missouri whose women risk salvation for an evening by smoking cigarettes. Here prosperous Oriental merchants, of mild natures and bandit faces, drink semi-liquid Turkish coffee and discuss rugs and revolutions.

In fact, the place seemed so unartificial that Theresa . . . was bored. And the menu was foreign without being Society viands. It suggested rats’ tails and birds’ nests, she was quite sure. She would gladly have experimented with pate de foie gras or alligator-pears, but what social prestige was there to be gained at the factory by remarking that she “always did like pahklava”?

Papa Gouroff was a Russian Jew who had been a police spy in Poland and a hotel proprietor in Mogador, where he called himself Turkish and married a renegade Armenian. . . . He hoped that the place would degenerate into a Bohemian restaurant where liberal clergymen would think they were slumming, and barbers would think they were entering society, so he always wore a fez and talked bad Arabic. He was local color, atmosphere, Bohemian flavor.

© Jan Whitaker, 2024

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California coffee shops

With the end of World War II, the United States became the undisputed world power as well as the leading economy, producing the largest share of the world’s goods.

Many changes took place in American society as the soldiers returned. Suburbs sprang up with housing for growing families, shopping centers appeared, and many workers enjoyed prosperity. And a new type of eating place came into being, known as the “California coffee shop.” There had been coffee shops before that, but Southern California introduced new features, particularly in terms of design.

Triumph at the war’s end was celebrated with ticker-tape parades, but also in the design of cars and buildings, including the exuberant design of coffee shops in Southern California. The style of restaurant buildings that has also come to be known as “Googie” was modern, but without the severity of International Style. It used a wide range of materials developed in wartime, and forms inspired by the angles of fighter planes, the energy of the atom, and the bursts of bombs.

The inspiration for the striking designs of California coffee shops – known as Coffee Shop Modern – is frequently attributed to the space age, but over time the realization has grown that it was equally inspired by U.S. world ascendancy rooted in warfare. It may seem strange to attribute inspiration for a sprightly and bright type of architecture and interior design to something as ominous and deadly as the bomb, but a number of writers have made this connection.

In the words of Michael Sorkin’s essay “War is Swell” [in World War II and The American Dream, 1995]:
“That the atom so readily became a chipper symbol of American modernity in the immediate aftermath of its use as the greatest instrument of mass death in human history speaks volumes about the relationship of the accomplishments of war to the formal culture of peace. The decor of the fifties is all bursts and orbits, nuclei and energetic spheres. The atom was fully relegated to the class of things, isolated from life.”
[See also Elizabeth Yuko’s “Why Atomic Age Design Still Looks Futuristic 75 Years Later”]

Elements of coffee shop design can be seen in the look of automobiles of the same time. Some of the striking elements of California coffee shop design were echoed in the fins of Cadillacs inspired by the P-38 fighter plane. In Googie Redux, author Alan Hess, who has been largely responsible for recognition and appreciation of the creativity of Coffee Shop Modern, notes that Time Magazine called the 1959 Cadillac design the “ICBM [Intercontinental Ballistic Missile] look,” and also that “The Olds Rocket, the Olds Cutlass, and the Buick LeSabre were all names borrowed from aeronautics.”

The design of coffee shops was nicknamed “Googie” after architect John Lautner’s 1949 unique Los Angeles creation bearing that name. It featured expansive glass window walls, unusual angles and roof lines, prominent signs, and bright colors. [partial view shown above — it extended farther to the right]

The vocabulary of Coffee Shop Modern signals its inventiveness. Terms in a glossary by Alan Hess in his book Googie Redux include: amoeboid, boomerang, cantilevered canopy, diagonals, dingbat, flagcrete, folded plate roof, free form, hyperbolic paraboloid, starburst, steel web lightener, structural truss, and tapering pylon.

California coffee shops, often bearing nicknames of their owners (Norm’s, Biff’s, Ship’s, Hody’s, Sherm’s, etc.), were casual, unpretentious, comfortable, moderately priced, and open 24 hours. Compared to the inexpensive eating places of the Depression, they offered a cheerful example of luxury for the masses, or what has been termed “populuxe” (See Thomas Hines’ book of the same name). Contrary to the usual negative public reaction to modern architecture, the upstart designs of the coffee shops were well accepted.

Counter seats were usually spaced generously and built with cantilevered supports allowing for unobstructed floor cleaning. [see above] Many had walls of decorative stone. A 1955 news story about the newly built Carolina Pines Jr. at LaBrea and Sunset noted its imported Italian mosaic tile columns, Palos Verde stone walls, and custom-designed wall plaques, among other features. It also had a carpeted dining room and an outdoor patio eating area in a garden protected from road noise and dirt with decorative fencing. [see below]

The coffee shops also introduced exhibition cooking. Although Eastern diner-style eateries had long done their cooking in sight of patrons, coffee shops introduced stylish designs and materials to the cooking areas and kept them sparkingly clean.

And, oddly enough, considering that the coffee shops were open all night, many of them had cocktail lounges.

Coffee shops designed along the lines of Southern California’s soon spread across the country. In St. Louis there was the Parkmoor, Cleveland had Manners, and Denny’s, with its beginnings in California, flourished everywhere.

Of course, as was true with neon signs, there were critics, notably Peter Blake in his 1964 book God’s Own Junkyard. He lumped Googie-style designs with neon, billboards, subdivisions, and a general decline in the built environment.

Starting in the mid 1960s but gaining in the 1970s Googie style was rejected, and what has been dubbed the “browning of America” by Philip Langdon had begun. Now chain restaurants of the coffee shop type began featuring earth tones, mansard roofs, exposed wooden beams, hanging plants, and subdued lighting. The coffee shop type of suburban restaurant continued in chains such as Denny’s despite competition by fast food establishments. McDonald’s, which had itself begun with Googie styling, toned down its buildings.

The change was due in part to the Vietnam War, but I can’t help but wonder if Americans hadn’t already become disenchanted with power and wealth based on military might.

© Jan Whitaker, 2024

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Advice to diners, 1815

What follows are “Useful Directions to Epicures,” published in the (New York) Weekly Museum. The publication’s motto was: “Here Justice with her balance sits, and weighs impartially the deeds of men.” (The word “Museum” was sometimes used to mean a publication. Another example was the Farmers’ Museum, a New Hampshire newspaper of the early 1800s.)

At the time of publication New York city had a population of about 100,000. The war of 1812 had just ended. Most residents of the city were merchants, grocers, or tradesmen such as shoemakers, cabinetmakers, or carpenters. Eating places included boarding houses, small hotels, victualling houses, and taverns.

– Make it a rule to be early in your attendance: every epicure will allow that it is better to wait a little for dinner, than to have the dinner spoiled waiting for him.

– Carefully inspect the bill of fare that you may know what is coming, and be able to place yourself accordingly.

– Seat yourself directly opposite your favourite dish; in that case you will be able to help yourself to the nice cuts.

– Help yourself plentifully at first, as it is a thousand to one whether you have a chance of a second plateful, and there may be some present who understand the joint as well as yourself.

– Watch the eye of him who wishes to hob or nob, and ask him to drink a glass of wine with you. You may get drunk otherwise, but not so expeditiously and politely.

– If you wish to be very witty at the expence of any of the company, attack him after the second bottle, ten to one but he forgets it all before morning, or if not, you can plead that you had too much wine in your head.

My interpretation

The advice, clearly critical of common practices, is addressed to men, some of whom may have been renting bedrooms in the same building. This explains why the writer might see a dinner companion again the next morning.

The word “epicure” is probably meant to be humorous.

The “bill of fare” was likely a single sheet of paper on which the day’s or week’s meals were hand written.

At this time in history, everyone sat at communal tables for meals and helped themselves from shared platters and bowls. They would heap their plates high and the last person might not get the best pieces, or much at all.

It’s clear that meat dishes, referred to as “nice cuts” and “the joint,” were the most highly prized foods. The narrator – along with the others — would almost certainly try to sit as close to them as possible, even if that meant arriving early and waiting for the food to arrive.

The reference to the difficulty of getting a second helping reflects the customary greediness of patrons — and that would include the advice giver.

There was quite a drinking problem in early America, and getting drunk was a frequent occurrence.

© Jan Whitaker, 2024

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Neon restaurant signs

The four gases used initially by neon signs – neon, argon, krypton, xenon – were discovered by English scientists in the 1890s and adapted for use in signs by Frenchman Georges Claude a short time later. Though not the first, an early neon sign was used in Paris in 1913 to advertise Cinzano vermouth. [shown above: Mac’s, Corpus Christi TX]

But it wasn’t until the late 1920s that the signs became popular with restaurants in America. Particularly in the West where car culture was developing, the eye-catching signs helped attract the attention of drivers.

In the early days neon signs in a town’s business district could also be taken as a sign of progressiveness. A 1929 advertisement for an electrical display company in Great Falls MT advised businesses that their adoption of a neon sign would impress people, encourage progress, and “beautify Great Falls.”

Their use became well established in the 1930s. In the 1934 book Curious California Customs, the author commented, “To the casual visitor, Wilshire Boulevard, after dark, is a flashing cavern of Neon signs, most of which are calling attention to eating places.” A later postcard of Hollywood Boulevard at night in the 1950s demonstrates the effect of a street full of neon signs [shown above].

In the late 1920s the signs began moving across the country. Among early adopters were eight Benish Restaurants in St. Louis, four White Way Hamburger outlets in Colorado, the Horn & Hardart Automats in Philadelphia, and four Janssen’s Hofbraus in New York City. Salt Lake City outfitted multiple New York Coney Island Sandwich Shops with the signs.

Bright neon signs and images remained quite popular throughout the country into the 1940s. But if they were meant to make a business stand out from the crowd, that became more and more difficult as the numbers grew.

Neon signs were undoubtedly most effective for roadside restaurants on dark roads that stayed open at night [above: [Bratten’s Grotto, Salt Lake City, 1956]. Or for eating places in somewhat obscure locations that required signs that could be seen from afar. Unfortunately, they didn’t look as impressive during the daylight hours [below: Bratten’s Grotto, daytime].

Before neon, efforts to craft signs that could attract distant or speeding traffic were undoubtedly less successful, less visible in the dark. George’s grotesquely large sign shown below, for example, was neither attractive nor sufficiently visible at night. As a slightly later version of this postcard revealed, the restaurant soon found it necessary to add spotlights atop the sign.

Neon wasn’t for every eating place. To critics it lacked artistic pedigree and dignity. Elite restaurants wanted nothing to do with it. It might announce the presence of the Green Frog or the Zig Zag Sandwich Shop, but certainly not New York’s La Chaumiere.

A 1960 book on restaurant decor pronounced neon in bad taste, saying, “Incandescent lighting is more expensive but has a kindlier glow and, thanks to the bad association arising from the tasteless use of neon, is generally considered ‘classier.’” As cities declined with the growth of suburbs, such attitudes toward neon grew more negative.

Nor was neon welcome in classy towns and communities such as Palm Springs, Carmel-by-the-Sea, and Sonoma in California; Santa Fe, New Mexico; the Hamptons on Long Island; and Cohasset, Massachusetts, to name but a few that banned it.

Rejection of neon grew in the 1960s and 1970s. In 1965, food critic and editor Craig Claiborne was uneasy about eating in the one (barely) acceptable restaurant he could find in Roswell NM, which he said had “the air of something once removed from Las Vegas or Miami Beach with its neon-silhouetted champagne glass and flashing neon bubbles.” His unease increased upon stepping inside and seeing a lighted goldfish tank, male customers not wearing coats, and bartenders with “narrow, abbreviated ties.”

Antipathy to neon in the 1970s, as before, was associated with urban decay and seedy neighborhoods characterized by run-down buildings and businesses such as bars and strip clubs. More cities and towns banned it.

Soon there were few “tube benders” left who could create or repair neon signs, which were increasingly being replaced with lighted plastic signs that were easier and cheaper to make and less prone to damage outdoors. Yesterday’s real neon signs that had survived soon showed up as quaint wall decor in warehouse-style theme restaurants.

A few commentators, such as a reporter for the Fort Wayne News-Sentinel, began to wonder about the return of neon. She speculated in 1975 that “that much-maligned symbol of everything that’s bad about American commercial districts” might “someday be recognized as art.”

Sure enough, in 1976 the Smithsonian put on an exhibit that included neon signs, among them examples from a Kosher restaurant, a foot-long hotdog place in Cleveland, and from a Spanish-American restaurant in Greenwich Village, a many-colored creation that combined a lobster, pig, fish, chicken, crab, and a steaming coffee cup.

Nowadays, vaguely quaint-looking plastic “neon” signs might show up as interior wall decor in the sort of restaurants that want to suggest they are fun places.

© Jan Whitaker, 2024

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Anatomy of a restaurateur: Clifford Clinton

Rarely is the word fantastical used to modify the word cafeteria. Nor are restaurant proprietors usually thought of as powerful vice crusaders. [cover, 1940s booklet; below Pacific Seas]

A major exception of the latter was Clifford Clinton, creator of two of Los Angeles’ most memorable cafeterias. Both Clifton’s Pacific Seas and Clifton’s Brookdale were indeed fantastical, exotic, and composed of an odd blend of entertainment and salvation. In appearance they anticipated elements of Disneyland as well as Polynesian restaurant decor.

One of their strangest aspects was that they represented Clinton’s missionary work. After a few years of operating his father’s Puritan restaurant chain in San Francisco – previously owned by moralist Alfred W. Dennett — he came to Los Angeles in 1931 and re-opened a former Boos Brothers cafeteria at 618 S. Olive.

By the following year he was running that “Clifton’s” cafeteria plus another one on W. Third, one on Hollywood Blvd, a hotel probably housing his employees, “A miniature Cafeteria of the Tropics” in Whittier, and a “Penny Caveteria” in a basement on S. Hill street that offered dishes for 1 cent each.

In October 1932, perhaps the worst year of the Depression, a newspaper featured a smiling woman in the Caveteria with her 5¢ meal of soup, veal loaf, macaroni, sliced tomatoes, and buttered bread. According to another story, she was but one of an average of 4,500 customers fed each day (except Sundays, when all Clifton’s closed). Lines typically stretched down the street. For Christmas that year 7,000 guests enjoyed a Christmas turkey dinner priced at 1¢.

In 1939 Clinton remodeled the redwood-forest-themed Clifton’s Brookdale that had opened in 1935 as well as the original place on S. Olive, Clifton’s Pacific Seas, with a dazzling Polynesian look, neon palm trees, and many, many waterfalls. [Brookdale interior shown above; below more waterfalls, Pacific Seas exterior]

Along with meals, the restaurants acted as social centers and spiritual retreats for the thousands of uprooted mid-westerners who had relocated to Los Angeles. And they served as a kind of political base for Clinton’s reform campaigns. His cafeterias and his political activities were entirely consistent with the tenor of Los Angeles culture of the time. As George Creel summarized it in a 1939 Colliers article, the city throbbed with “two thousand religious cults . . ., each claiming daily and direct communication with Jehovah, and an equal number of social, economic and political movements: Epic, Social Credit, Utopia, the Townsend Plan and Thirty Dollars Every Thursday, etc., all guaranteed to promote the immediate salvation of mankind.”

Religiosity permeated the Clifton’s Cafeterias, as it had Dennett’s and would in a number of restaurants later in the century. If guests left the main dining room of Pacific Seas and entered the basement they would find a life-sized figure of Jesus praying in The Garden of Meditation [shown above]. Brookdale featured a Little Chapel set amidst the redwoods.

During World War II, Pacific Seas diners could also post their “feelings and wants” on a bulletin board or consult with a “Mrs. Von” in her bamboo hut for advice on personal problems.

Clifford Clinton’s mission to offer affordable meals continued throughout his career. The policy was that no one would be turned away because of a lack of funds. Although the practice undoubtedly ate into revenue, and was probably taken advantage of by some, Clinton managed to amass enough profits to live in a sprawling mansion on Los Feliz Blvd. and Western Ave in which he hosted convalescing employees [shown above]. (The house sold last year for close to $5M.)

Clifford Clinton was as colorful as his restaurants, despite his appearance as a conventional religious and civic-minded family man. He had spent much of his childhood in China with his missionary parents, an experience that he said made him ultra-sensitive to human hunger. That is unusual but it was just a prelude to his role as one of Los Angeles’ prominent crusaders of the 1930s dedicated to cleaning up the city’s vice and political corruption.

He succeeded in getting Mayor Frank Shaw recalled and replaced by the candidate of his choice, who he promoted on his radio show. In addition, the city’s police chief was indicted and found guilty of plotting the car bombing that severely injured the private detective working for Clinton’s lawyer.

Clinton’s success as a crusader has been partly attributed to his alliances. He worked with Protestant ministers under the banner of an organization he created known as C.I.V.I.C (Citizens’ Independent Vice Investigating Committee). And he also allied with the Communist Party during its popular front phase. As a result of these efforts, gambling, prostitution — and the city’s anti-Communist Red Squad — were eliminated, or at least removed from sight.

Through these years Clinton experienced endless phone threats, a bombing at his home, false reports of food poisoning at his restaurants, and an endless array of dirty tricks such as an invasion of one of his public forums by 300 hungry people who had been given tickets for a (non-existent) free meal of chicken and beer. [above: 1939 advertisement for magazine article; below: Clinton examines bomb damage]

Having turned the cafeterias over to his children in 1946, Clinton and his business partner, Ransom Callicott, focused on world hunger. They found a scientist who developed what would be known as Meals for Millions, a soy-based one-dish meal that could be prepared as soup or, with a little flour or corn meal added, bread.

Clinton died in 1969 but his restaurants, including a number of conventional ones in shopping centers, endured well into the 2000s.

© Jan Whitaker, 2024

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Restaurant food revisited

Over time I’ve written a number of posts about specific dishes and types of food highly associated with restaurants, some of them rarely prepared in home kitchens. Other items listed below are not restaurant dishes, but items that restaurants need to provide on the table or use in the kitchen – and that have played special roles — such as butter, cheese, bread, sugar, parsley, water, and cooking oil.

Beans – Beans were a basic dish in cheap eateries in the 19rh and early 20th centuries and furnished a meal for any time of day or night. Writers were attracted to beaneries for their symbolic association with rock-bottom reality. Beaneries disappeared when the increasing wealth of post-WWII America led restaurants to shun beans except in chili.

Bread – Clearly the filler-upper in America’s early eating places, it accompanied even the cheapest meals. In more modern times, it has served as a consolation to hungry diners waiting for their orders to arrive at the table. Today as many restaurants “monetize” their bread baskets, it is no longer “free.”

Butter – It has appeared on restaurant tables in various guises — whipped, as rosettes, curls, or pats. It was a bit of headache for restaurants but they had to serve it as long as they served bread. Restaurants continued to serve it during WWII when the federal government backed down on reducing the amount they were allowed.

Cheese – Although the custom of finishing a meal with a cheese course never really caught on in American restaurants, their use of cheese in a variety of menu items continued to rise throughout the last century. Its ever-increasing popularity was boosted by Italian dishes, saloon “free lunches,” cheeseburgers, and of course the rise of pizza and Mexican fast food chains. [pictured: chili cheese fries]

Chocolate desserts – Not much chocolate on the menus of hotels and eateries in the 19th century, but that was going to change. No doubt the entry of women into the dining-out public in the 20th century had a lot to do with its rising popularity, especially in the form of baked goods. By the 1970s a huge number of Americans began to declare themselves “chocoholics.”

Club sandwiches – Perhaps they originated in clubs, but that mere suggestion gave them a cachet and no doubt helped spread their popularity. That and how neatly they were layered and cut into four dainty triangular pieces recommended them to diners who were upwardly mobile – or wished they were. Perfect for restaurants because, really, who wanted to go to all the extra trouble to construct one at home.

Coffee – Coffee, the beverage of sobriety and business, was basic to restaurants for most of the 19th and much of the 20th century. And, surprisingly, its price per cup stayed at 5 cents in many restaurants until the 1940s. By the 1970s it was up to 25 cents but it was increasingly losing out to soft drinks. Eventually it lost its major place as an accompaniment to meals, except maybe with desserts.

Cooking oil – If anything shouts restaurant fare, it is the long history of deep-fried food served in public eating places. Early fryers relied on lard, later replaced with cheaper cottonseed oil. The number of items that are fried has only increased over the decades, to include meats, fish, potatoes, a wide assortment of vegetables, even cheese.

Crepes – Restaurants specializing in crepes became popular in the 1960s and 1970s, fueled by increased travel abroad and interest in wider food horizons. Yet, unlike other foods regarded as rather exotic, crepes were affordable. The Magic Pan chain became popular and was acquired by a major food corporation. But by the mid 1980s the trend had expired and the delicate food was declared out of fashion.

Eggs Benedict – A truly “legendary” menu item in the sense that its origin story was concocted to give it enough glamour that a higher price could be charged. Maybe not quite that deliberate, but close. A legend appears to have been invented, or perhaps embroidered, in the 1940s. Eventually the dish, a brunch favorite, became popular enough that it could stand on its own.

Fortune cookies – The cookies probably made their initial appearance in the 1910s at Golden Gate Park’s Japanese Tea Garden in San Francisco. It didn’t take long before they were regarded as an invariable component of a Chinese restaurant meal. In the 1960s the paper on which fortunes are printed was sterilized and the message was printed with non-toxic vegetable dyes.

French fries – In cooking terms, frenched does not refer to France but to cutting food into strips. In France our “French fries” are their “frites.” The cost of cooking oil hampered their adoption in restaurants here for a time, but they began to appear on more menus in the early 20th century, especially after demand rose as WWI veterans who had been introduced to them in France returned home.

Fried chicken – Fried chicken could not become popular, inexpensive – and profitable — restaurant fare throughout the country until chickens went into mass production, mainly after the second World War. Before that fried chicken lovers had to travel into rural areas, often to tea rooms, to find it on a menu.

Hamburgers – Perhaps because in the 1890s hamburger sandwiches were strongly associated with “smelly” night lunch wagons whose customers ate them standing on the street, hamburgers were disdained by those of higher means. It didn’t help that in some cases the ground meat was questionable in quality and had been dosed with preservatives. It may have been young people who changed the equation, boosting hamburgers’ popularity in the 1920s.

Meat and potatoes – The popularity of restaurant meals containing both components was intense in the 19th and 20th centuries. The mutton of the 19th century vanished but the love of beef seemed eternal. This was the bedrock American diet, especially popular with men who patronized steak houses. It was not challenged until the 1970s, mostly for health reasons, and yet did not disappear.

Onion rings – Once Americans got over their aversion to onions — mostly in the 1970s when fast food outlets began to offer them — they decided they really loved those deep fried treats! It helped a lot that they had become available frozen and breaded, relieving kitchen workers from having to handle the smelly vegetables.

Pancakes and waffles – Pancakes had long been short order staples, growing in popularity in the Depression as an inexpensive, yet filling, menu choice. Later, the proliferation of chains specializing in pancakes made them popular for all meals, not just breakfast, and attracted the family trade. Waffles have probably been less popular than pancakes overall, but in some ways they proved more versatile since they could serve as a base for other foods, especially fried chicken.

Parsley – Some people eat it, but its main role in restaurants has been decorative. Better yet, it has filled in empty spaces on plates. Its use as a garnish departed from the European practice of matching garnishes with foods whose taste and texture they enhanced. In this country, parsley could appear on any plate regardless of what was being served. Nevertheless, its mere presence signals to the diner that s/he is eating away from home.

Pizza – In its early years it was known mainly to Italian-Americans, but it came into the mainstream in the 1950s, though still relatively unknown in some areas of the country such as the South. For a time it was regarded as a snack more than as a meal. Partly due to the growth of nationwide chains, it would eventually surpass hamburgers in popularity. Cities vie for pizza fame, among them New Haven CT, home of apizza.

Salad – Salads tended to be reserved for elites in the 19th century, but in the 1910s they reached a wider slice of Americans in small French and Italian cafes. As the century progressed salad moved into the mainstream, popularized by salad bars. Meanwhile Caesar salads migrated northward from Mexico into California, while some other parts of the country enjoyed the unfortunately named “wop” salads.

Shrimp – Although hotels included shrimp salad on their menus in the later 19th century, the little crustaceans didn’t achieve notable attention until the rise of shrimp cocktails in the 20th century. Next came breaded deep-fried shrimp, their use boosted by frozen products marketed to restaurants.

Spaghetti – The early non-Italian fans of Italian restaurants featuring spaghetti dinners were drawn by their semi-forbidden attractions, namely red wine and garlic, plus the fun of wrangling spaghetti. In other words, precisely those things that made upright Americans uncomfortable. Artists and musicians, considered “bohemians,” boosted its popularity.

Sugar – Largely absent on restaurant tables today, sugar was once demanded by restaurant customers. Over time the unsanitary sugar bowl, often shared with strangers, was replaced with shakers and then individual paper packets. Wartime restrictions posed a vexing issue for proprietors, as did the behavior of some customers who employed ingenious methods to make off with the scarce commodity.

Surf ‘n’ turf – Brought to this country via airplane in the 1930s, South African “rock lobster” introduced a new menu selection that was destined to achieve fame. The inexpensive lobster tails paired with steak became popular in the 1960s, remaining a favorite into the 1970s. Price increases by the late 1970s were no doubt responsible for the once-inexpensive combo’s decline.

Tomato juice – Introduced to restaurants in the 20th century, tomato juice was once a trendy drink that could serve as an appetizer. Unsurprisingly, its menu appellation, Tomato Juice Cocktail, reflected its popularity during Prohibition. It was sometimes presented in special concoctions – with cottage cheese stirred in, or perhaps orange or clam juice.

Water – It seems that diners were first served a glass of water with their meal in the 1840s when some large cities, including Boston and New York, acquired reservoirs. The new custom pleased temperance advocates, but some newcomers, Italians for instance, preferred wine with their meals. Though many Americans don’t drink the water provided in restaurants, they tend to want it poured for them anyway.

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A tough business in a tough town

Most people realize that the expense and hassle of opening a restaurant in New York City is daunting, but a 1980 New York Magazine story by Paul Tharp laid it out in excruciating detail.

Generally new restaurants have a short run, but the piece underscored this observation by noting that the city’s Restaurant Association claimed that three of every four places shut down or had new owners within five years. Tharp added that a real estate broker said that one out of ten operating restaurants was for sale “at any given time.”

New York was a particularly tough city for restaurant operators. Higher food costs there meant that the consumer was going to pay four times the cost of a meal’s raw materials rather than three times, then the national norm.

Expenses involved in opening a new restaurant were staggering. Although the total estimate for a 40-seat restaurant of $162,018 given in the article seems quite low by today’s standards, it wasn’t then. The biggest chunks of money were for payroll, kitchen equipment, rent, and remodeling costs.

But that was just the monetary total. Tharp also outlined a time factor, noting that the amount of time spent getting set up was often not anticipated by those lacking previous experience.

The article observed that few new owners expected to be putting in 14-hour days the first year working in the kitchen or waiting on tables, virtually abandoning their personal life. Nor did they realize how much time and patience would be required to obtain licenses and satisfy city regulations, such as taking and passing a 15-hour Health Department course in sanitation and food handling.

And then there were the exasperating bureaucratic hurdles. For some it was a surprise that stove vents were required to extend to the top of buildings. If the Buildings Department found that the restaurant had not obtained a permit and met city standards for remodeling, an owner might need to tear out all the work that had already been done and start over.

Taking over an existing restaurant may have avoided the hassles of remodeling, but its costs were likely much higher and brought their own hazards. Tharp relates a horror story involving two inexperienced men, elsewhere termed “babes in the gastronomic woods,” who wanted to take over a former Toots Shor restaurant for a bargain price if the new owners also assumed the restaurant’s debt. They teamed with major investors who pulled out and left them at sea. They renamed it Jimmy’s after soon-to-vanish partner Jimmy Breslin. Although at first it was quite popular, business then fell off with the recession and they realized they couldn’t handle the large staff or deal with unexpected costs such as credit card service charges, electricity rate hikes, and a temporary loss of their liquor license. Even adding an upstairs cabaret and a downstairs jazz club and hiring Jack Lemmon as Monday night bartender failed to attract the disappearing crowds. After about 34 months capped by a flooded basement, Jimmy’s shut down.

If Tharp’s report didn’t contain enough warnings, a published letter from a Manhattan realtor added another note of caution. He pointed out that owners of “quality buildings,” fearful of restaurant failure rates, tacked on security deposits equal to as much as five months rent, plus additional payments to make up for premiums required by insurers who assessed a higher fire risk for a restaurant tenant. Altogether, he estimated the operating budget should be 30% to 40% higher than Tharp’s.

Perhaps to offset all the bad news, the story included five thumbnail sketches of restaurateurs who overcame obstacles. I took a closer look at their subsequent careers, which raised some questions about just how well they all did. Three seemed to be well-connected pros who, despite disappointments with some ventures, did well overall. One of those briefly profiled was Peter Aschkenasy who had a number of successes including Charley O’s and U.S. Steakhouse, but who hit a snag trying to revive the classic New York restaurant Lüchow’s [pictured at top].

One restaurateur had a place I could find absolutely no trace of anywhere, and another had a single tiny restaurant with a short life. It was operated by the only woman mentioned in the story, chef Leslie Revsin, whose professional biographies unfailingly cited that she was the first woman chef to be hired by the Waldorf-Astoria. She opened Restaurant Leslie in Greenwich Village in 1979. With only nine tables and no liquor or wine license, it lasted only a few years despite critical praise. Following that she cycled through about nine New York restaurant kitchens including Argenteuil, One Fifth Avenue, and The Inn at Pound Ridge, often as executive chef. Eventually she turned to writing cook books.

© Jan Whitaker, 2024

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Dining dangerously

It seems pretty certain that restaurants of the 19th century were far less sanitary than they are today, and that employee hygiene, though still a factor now, was far worse. There were few mechanical dishwashers, no electrical refrigeration, and little understanding of the dangers of foodborne illnesses.

It wasn’t until the 1880s that science threw a spotlight on the subject and the concept of “ptomaine poisoning” developed, identified as alkaline substances formed during animal decomposition. The term ptomaine continued in use in the popular media even into the late 1970s, despite being scientifically questioned for decades and totally discredited by the 1930s. Scientific authorities pointed out that although ptomaines were real, meat would need to be in such an advanced state of decomposition at that point that no human, no animal, would touch it.

Soon after the ptomaine theory of illness was introduced in the 1880s, newspapers began reporting on its victims, many of them restaurant goers. For example, in 1899 the San Francisco Chronicle produced a story about a man who experienced cramps, vomiting, headache, and dizziness two hours after eating ham in a restaurant. A doctor said he had suffered ptomaine poisoning.

Given the documented history of food adulteration, it’s certainly believable that bad meat was often knowingly served in cheap restaurants. Some patrons believed they had been served decomposing meat that was smothered in sauce to hide it. Americans were generally averse to sauces, and whether it was due to fear of poisoning or the sense they were “foreign” is a good question. Probably both.

Eggs also fell under suspicion. Advice given to women shoppers by Harper’s Bazaar magazine in 1896 seems wise. It observed that “One hears of more sick results from salads than any other dish.” Salad at that time did not typically refer to vegetable salad but rather to chicken or other meat salads dressed with mayonnaise. In these cases it was likely that eggs used in mayonnaise caused Salmonellosis. The article recommended ordering “something hot, and better still if it is cooked for you,” which was reasonable advice.

What may have limited the overall incidence of foodborne illness in the 19th century was simply that then fewer people ate in restaurants, most restaurants were small and served few meals, and food production was smaller in scale and more localized so that the reach of contaminated food was reduced. Of course, since symptoms of foodborne illnesses don’t show up until between 10 hours to days later, it was unlikely then, as now, that most were identified or reported as such.

The association of sickness with restaurants began to play on the public’s imagination in the early 20th century. In summer 1908 a lunchroom waiter offered his thoughts: “If you must eat meat [in] this hot weather, select anything but hash or a Brunswick stew. If you insist on a finger bowl, have the man who serves you fill it in your presence. If you drink water at meals, make a private arrangement with your waiter. And if you must have buttered toast with your breakfast, don’t read this story.”

No doubt the waiter’s warnings were correct. A 1929 article in Restaurant Management magazine claimed that 25 years earlier few restaurants could have met modern sanitary regulations. The author said that most used lard cans for cooking, had no dishwashing machines and kitchens full of flies. Most also saved scraps from customers’ plates, left them sitting out for hours, and served them a second time – which explains why customers were suspicious of hash and stews.

As of 1925 the biggest known outbreaks of foodborne illness in the U.S., with the most fatalities, resulted from typhoid-infected oysters from polluted Long Island waters. The problem was not uncommon in the early 20th century, and caused a drop in oyster consumption. Yet in 1925 outbreaks sickened more than 1,500 people in New York, Chicago, and Washington D.C., with 150 deaths. There is no report of how many of those afflicted ate the oysters in restaurants, but it’s likely most did.

Generally, tracing reported cases to their source has always been quite difficult and most are not reported at all. Victims often think they have the mythical “24-hour flu.” Or they might attribute their distress to the last meal they ate in a restaurant when the source could well have been something consumed days earlier. In the case of Campylobacter, it has been estimated that as many as 2M people are afflicted each year (though not solely from restaurant meals), leading to more than 10,000 hospitalizations. Salmonella may afflict somewhat fewer people but causes more hospitalizations and deaths. [Above: 1989 cartoon still using the term “ptomaine”]

If restaurants seem to loom large in food poisoning history, that is at least partly explained by the greater ease in identifying cases when there is an outbreak where a group of people have eaten the same thing.

In more recent decades restaurant outbreaks have received quite a bit of public attention. And, although restaurants are cleaner and more careful than in the past, food perils have not gone away. In fact pathogens recognized after 1990 such as E. coli O157:H7, Listeria, and Campylobacter are some of the most dangerous. And it is not just protein food that is risky, but also fresh produce that has been contaminated by exposure to infected animals or water.

Norovirus is the most common variety of foodborne illness, and is found in fruits and vegetables and oysters. Its symptoms are flu-like, and, unlike bacterial agents, its spread is aided by transmission from infected persons, particularly in close environments such as cruise ships.

As news of outbreaks goes, it tends to focus on chain restaurants such as McDonald’s, Jack in the Box, Sizzler, Burger King, and others. Often that is less an indicator of their bad practices than it is a result of a massive industrial food processing system they are part of, marked by risky methods of raising animals, long distance transport, and other profitable economies of scale.

In the case of one large supplier, Hudson Foods, outbreaks resulted in a 1997 recall of 25M lbs. of beef patties possibly contaminated with E. coli. As a result as many as a fourth of Burger Kings nationwide had no burgers to sell for up to two days. After Listeria was discovered in its turkey deli meats, processor Pilgrims Pride set a new record in 2002 by recalling 27.4M lbs. of its products that had been distributed to restaurants, food stores, and school cafeterias.

And yet it wasn’t just large suppliers and distributors that were to blame. Outbreaks of E. coli and Salmonella in Chipotle outlets across the county in 2015 were not believed to be linked to large-scale suppliers but to the company’s mission of sourcing fresh food from small, local farmers.

Despite today’s threats, however, it’s probably as safe to eat in restaurants as it is at home.

© Jan Whitaker, 2024

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