Category Archives: ethnic restaurants

Taste of a decade: the 1980s

1980srestaurantsfourseasonshotellosangelesDespite an off-and-on economy, the 1980s was a decade in which Americans ate out more often than ever before. Gone were the days when people indulged in a nice restaurant dinner only when traveling or celebrating a birthday or anniversary. Now no reason was needed at all. Restaurants were for convenience, but also for entertainment, pleasure, new experiences, and sometimes only incidentally for nourishment.

A food elite emerged, composed of frequent restaurant-goers with insatiable hunger for new cuisines and unfamiliar foods. Paralleling the growth of the food elite were chefs who became famous as they gave interviews, dashed off cookbooks, and demonstrated cooking techniques on the dais and the small screen. “Food is now the stuff of status,” said wine and restaurant critic Robert Finigan in 1983, comparing the public’s adoration of chefs to their awe of fine artists.

1980srestaurantfoodA growing interest in healthier diets influenced restaurant menus, which began to feature less red meat and more pasta, fish, and chicken dishes. Concern with smoking and drunk driving brought changes too, as restaurants set aside non-smoking sections and saw their liability insurance premiums rise even as drink orders declined.

The food fashion cycle quickened as diners discovered a taste for arugula, radicchio, goat cheese, sun-dried tomatoes, sushi, crab cakes, Pad Thai, mesquite grilling, and fresh ingredients. Meanwhile old favorites such as steak and baked potato, tossed salad, and cheesecake seemed dull.

1980svictoriastn1981morechoiceterryakichickensalmonstuffedchickThough shunned by the food elite, corporate chain restaurants continued to grow and thrive. By the middle of the decade 540 chains managed 60,000 fast-food restaurants, employing over half of the nation’s restaurant workforce. Restaurant groups proliferated, ranging from those that owned a dozen or fewer restaurants in one city to groups controlling hundreds of franchises throughout a region. Independent restaurateurs, too, found it increasingly attractive to operate more than one restaurant.

Traditional eating places, from the humblest to the grandest, suffered from intense competition. Losers included coffee shops, Cantonese Chinese and red-checkered Italian restaurants, and even sanctums of haute French cuisine.

Black men, who formed the basic waiter corps of the 19th century, largely disappeared from restaurant dining rooms and kitchens, replaced by immigrants, white college students, and white women. A 1981 study conducted in NYC found that Black workers rejected the low pay and poor conditions typically found in restaurant kitchens, preferring to take better jobs in industry if they could. Racial discrimination also kept them from waiting jobs in some instances and the limited number of Black-owned restaurants prevented widespread training in kitchen skills and entrepreneurship.

Though conditions were improving, women also faced continuing discrimination in restaurant work. Many luxury restaurants rejected them as waitstaff in the belief that patrons attributed higher status to male servers. Other objections were their alleged “boyfriend problems” and lack of “tableside” skills such as meat carving and salad making. An article in the trade journal Restaurant Hospitality noted that while more women had become bartenders, chefs, and managers by end of the decade, “For women, the American foodservice industry is still rife with barriers.” In the kitchen, women tended to be confined to pastry and pantry. Some women chefs said the solution was to open their own restaurants even though they might have to take on a male partner to get financing.

Highlights

1981 Social indicators – small families, working women, projected long-term increases in real income and leisure, and more single-person households — promise growth in restaurant going according to a Bank of America Small Business report.

1980srestaurantsspagomenu19811982 Having introduced nouvelle cuisine at Ma Maison in Los Angeles, Chef Wolfgang Puck presents “California cuisine” to patrons of his new chic-casual Sunset Strip restaurant, Spago. Pizza with Duck Sausage wins quick stardom.

1983 The Food Marketing Institute reports that 2/3 of all fish consumed in the U.S. is eaten in restaurants. In Seattle, Colonial-themed 1980srestaurantsmadanthonysMad Anthony’s executes a style and cuisine turnabout, replacing a beefy Steak & Kidney Pye-style menu with seafood. Onto the auction block go pewter plates, crocks, jugs, and replica muskets, along with a Nacho Cheese Dispenser.

1984 With the opening of Spiaggia in Chicago, Chicagoans learn that Italian doesn’t inevitably mean spaghetti and candles in Chianti bottles, as they sample pumpkin-stuffed pasta and goose carpaccio with shaved white truffles. With dinner for two easily totaling $100 [about $228 now], they learn it often means higher prices too.

1985 Even as restaurant patrons in much of the country search out new restaurants and cuisines, Southerners remain loyal to cafeterias, with five major chains operating from 84 to 149 units each. In Milwaukee, taverns continue to do brisk business serving deep fried fish on Friday nights.

1980srestaurantsmariani1986 Most restaurant reviewers contributing to John Mariani’s Coast-to-Coast Dining Guide report that their towns have better restaurants and a wider selection of ethnic cuisines than ten years earlier. A number of cities lag behind, though, including Minneapolis and Chicago where many cling to meat and potatoes, and Columbus OH which has the dubious distinction of serving as a test market for fast food chains.

1987 With new laws holding restaurants responsible for customers who cause drunk driving injuries, rising numbers of liability lawsuits against restaurants, and ballooning insurance premiums, American Express promises protection to restaurants that accept its charge card.

1980sshoneysmenucover1989 The “largest ever” bias lawsuit involving a restaurant chain is filed against the 1,500-unit Shoney’s and its head Ray Danner. The suit by the NAACP’s Legal Defense and Educational Fund charges that Shoney’s sets limits on how many Black workers can be hired in each outlet, keeps them in jobs out of public view, and punishes white supervisors who refuse to go along with the program.

© Jan Whitaker, 2017

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Filed under cafeterias, chain restaurants, elite restaurants, ethnic restaurants, food, menus, patrons, racism, women

Bulgarian restaurants

bulgarianrestaurantcafesofiadcIn 1985 an eminent cultural geographer, Wilbur Zelinsky, published an article on American ethnic restaurant cuisines. In it he said that the foods of some places stirred little interest in the U.S., among them Great Britain, Ireland, Scandinavia, Belgium, the Netherlands, and Germany.

And he wrote that he had never found a single Bulgarian restaurant in metropolitan North America.

Actually, though, there were a few Bulgarian restaurants — either in the sense that they served Bulgarian dishes or at least were run by Bulgarian-born proprietors. From 1910 through the 1960s I’ve found at least one Bulgarian restaurant or café in St. Louis MO; Anaconda MT; Indianapolis IN; Midland and Allegheny PA; Niagara Falls and NYC; Portland OR; Los Angeles and San Francisco CA; Seattle WA; Hillsdale & Kalamazoo MI; and in Cincinnati, Youngstown, and Toledo OH.

bulgarianrestaurantboteffscincinnati1956

However, they might not meet Zelinsky’s definition. He considered a restaurant ethnic only if it predominantly served people not belonging to the ethnicity the restaurant represented. It’s true that there have been very few of those, and most of them after 1985. Also, I cannot be certain that restaurants owned by those born in Bulgaria always served Bulgarian cuisine, especially after the 1940s.

It’s likely that the customers of early 20th-century Bulgarian-owned restaurants were fellow countrymen. The majority of the Bulgarians in this country before WWII were men. Many lived in cheap hotels and rooming houses while working as laborers for railroads, steel mills, meat packing houses, and coal and copper mines. I ran across a want ad looking for a woman to cook meals for a group of Bulgarian men, but eating in restaurants was probably the fate of most single Bulgarian men.

Like the Greeks, Bulgarian restaurant and lunch room operators didn’t always get a warm welcome. A case in point was Racho Evanoff who was among those denied a soft drink license by authorities in Portland OR in 1921 on the grounds that they were suspected of using soft drinks as a cover for liquor sales. The newspaper didn’t mince words in a story about bootleggers in the city’s north end who it referred to as “liquor banditti from mid-Europe.” It identified them as “aliens” from Austria, Dalmatia, the Slavic nations, Roumania, Greece, and Bulgaria. However, Evanoff evidently escaped the curse over time. He renamed himself Robert and in 1927 his restaurant was still in business with a rating of “excellent” from the health department.

Saying just what is and what isn’t Bulgarian cuisine is not easy, particularly since Bulgaria is a multi-cultural country, but it resembles the food of other Balkan countries. A 1924 story about a Bulgarian restaurant mentioned lamb stew, eggplant, okra, and chicken soup seasoned with lemon. I haven’t been able to find a restaurant menu but have read about the types of food served in Bulgarian restaurants in restaurant reviews and advertisements. Examples include cured sausages, grilled meats, pierogi, shish kebab, moussaka, stuffed grape leaves, yogurt, chopped lettuce salads with feta cheese, and baklava. In the U.S. the cuisine in Bulgarian restaurants seems to have been similar to that of Greek restaurants that served other than American dishes.

bulgarianrestaurantbbqpeteca

bulgarianrestaurantboteffsadvtext1956After the second World War it looks like the few Bulgarian restaurants and cafés in business then gained a wider range of customers, partly by including on their menus more familiar American dishes such as barbecue, fried chicken, and steaks. A restaurant operator in Los Angeles went from coal miner to lunch wagon operator, and then succeeded in building up a small chain of BBQ Pete’s in the 1940s and 1950s. In 1950s Cincinnati Daniel Boteff, who had formerly run a shoe repair shop, opened a couple of Bulgarian restaurants [pictured above and right, 1956] serving Shish Kebab Dinners for $2.25, along with BBQ Chicken, Fried Chicken and “Boteff’s Cut” Sirloin Steaks. He advertised in 1957 that his restaurant was one of very few restaurants in the US serving “authentic Bulgarian foods.”

It’s my impression that today there may be slightly more Bulgarian restaurants though they still remain rare.

© Jan Whitaker, 2017

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Filed under ethnic restaurants, food, patrons, proprietors & careers