One way or another Othello Pollard found ways to make a big impression in Cambridge MA in his relatively short tenure there as a caterer and restaurateur.
In 1794 he was listed as a member of The African Episcopal Church of St. Thomas, in Philadelphia, said to be the first “African” church in America. A short time later he came to the Boston area, marrying a woman in 1799 who kept a boarding house there.
Although I couldn’t find anything about where he was born, I suspect he may have been a freed slave from Haiti, then known as Saint Dominigue.
In 1801 he and his wife moved to a site on Tremont Street in Cambridge MA across from “the mall,” a shaded walk. They were near the Columbian Museum, which housed wax figures and advertised “curiosities” that included an elephant that drank liquor.
Othello knew how to get attention, for instance by wearing a diamond pinkie ring. In 1802, about six months before he established his eating place “for ladies and gentlemen,” he advertised an attraction perhaps inspired by the Museum: a live leopard.
Maybe the leopard was not as big a draw as he had hoped, though, because in August 1802 he placed an elaborate advertisement for his “Attic Bower” supplied with “epicurean dainties” such as bread, butter, cheese, ham, tongue, ice cream, custards, “whip syllabubs,” pies, jellies, olives, pickles and all kinds of fruit, along with wine, brandy, gin, ice punch, cordials, spirits, bitters, and porter.
His advertisement was peppered with classical allusions and Latin phrases, such as in the above excerpt, roughly translated, “Where are you taking me, Bacchus?” According to The Wine Bible, ancient Falernian wine was so sought after in its time that “you practically had to be the emperor of Rome to get a taste,” so his claim to have some might have been a gimmick.
A short time later, he ran a longer advertisement with an expanded bill of fare [shown above] that included heartier food – introduced under intriguing headings – and indicated to patrons what kinds of money he would take in exchange.
No one could quite decide if he had composed his unusual advertisements himself, or whether the author was one of his regular visitors from Harvard who, perhaps, offered his writing skills as payment while short of funds.
When a fire wiped out his Attic Bower in 1803 he moved farther along Tremont, next door to a tavern, and appealed once again to “gentlemen of delicate taste, and well educated appetites.”
A little more than a year later, he moved again in the same general vicinity. In 1805 he notified Harvard students that he would not be able to entertain graduates as he had done for the past four years because he did not have enough space.
His last location seemed to be in Boston, where I found an advertisement for his coffee house in 1805. He simply mentioned having turtle soup, worded with what could be read as a resigned tone. Then he just seemed to disappear. He still remains a mystery, even though articles recalling him continued to appear as late as 1908.
The Madonna Inn complex in San Luis Obispo CA, including a fantasyland motel, wedding venue, shops, and restaurants, represents the genius and determination of a rugged male individual – assisted by his wife — conquering all obstacles to build a dream.
Alex Madonna had been planning his project from 1953 if not earlier. The motel opened in the full sense of the word in early 1959, but it was not until a couple of years later that the complex was furnished with eating facilities.
Although all along it has had plenty of overnighters, honeymooners, lunch and dinner patrons, banqueters, and gawkers who love it, the place has also had detractors. Among their assessments: “a fantasy run amok,” “the epitome of lousy taste,” and “a crazy, outrageous Hansel-and-Gretel complex.”
Madonna Inn lore credits its unorthodox design to Alex and Phyllis Madonna’s untutored creativity. Alex, according to legend, speedily dismissed the architects he initially consulted. Yet, up until the end of 1958 Madonna worked with plans developed by Beverly Hills architect Louis Gould, a former Hollywood film set designer. And as late as 1966 an advertisement for an apartment complex Gould designed credited him with other “outstanding landmarks . . . including the famed Madonna Inn.” To the extent that the Inn’s exterior achieved any coherence, it may be due to his early influence.
Yet there was a point where no professionals guided the design, as revealed especially in the striking – to me jarring – use of large stones and boulders. The two most celebrated rooms – a men’s public bathroom with a urinal flushed by a waterfall and the Caveman Room [shown above] – prominently feature these materials.
Throughout the interior, the combination of stones and boulders with bright primary colors, artificial flowers and vines, gilded cupids, figured textiles, and plush carpeting is disturbing. The Inn’s eating places exemplify the common observation that many American restaurants are more about decor than food. This was especially true of the primary dining room, the Gold Rush Room [shown below]. Its jangling decor, superficially suggesting luxury but not allowing the eye to rest, is out of keeping with fine dining where food is the star.
A Los Angeles Times reviewer said he lost his appetite in the Gold Rush Room after viewing the giant tree with “fat, glossy, grinning cherubs, spray-painted gold and swimming in Pepto-Bismol.” Alex Madonna responded with a letter defending the room’s centerpiece. The 25-foot tall tree, he pointed out, had been “hand-crafted” on the spot out of “electrical conduit and copper remnants left over from building projects.” The pink, he wrote, was inspired by a visit to Hawaii where it was used lavishly in hotels and restaurants. At one point, even the Inn’s bread and sugar were pink.
The images of the Madonna Inn shown here are difficult to date, but most are probably from the 1960s and 1970s. Everything was subject to change and frequently overhauled. As a 1973 story in the Los Angeles Times observed, Alex Madonna perpetually thought up new ideas, one being an indoor lake featuring a floating cocktail bar that patrons would reach by canoe. The room would have been furnished with a snowflake machine and a three-story fireplace that burned entire trees. That dream did not materialize, nor did the plan to build another motel complex atop the San Luis Mountain behind the Inn that he bought from the city of San Luis Obispo in1972.
The Inn’s basement Wine Bar below the Gold Rush Room featured boulders incongruously festooned with vines and blooming flowers, a beamed ceiling, and chairs fashioned from barrels. If the wine list was anything like the coffee shop’s, it too would have specialized in Lancers and Paul Masson selections such as Rosé and Sparkling Burgundy, along with Port and Sherry aperitifs.
Lunch and supper specials on a ca. 1960s coffee shop menu were also uninspired. They included low-calorie choices such as Ground Beef Patty with Cottage Cheese, and entrees like Top Sirloin Steak with Cottage Cheese and Peaches. “Chilled” Tomato Juice as an appetizer.
The 1960s and 1970s were not distinguished decades gastronomically, and in that sense the Inn was typical. Patrons might be thrilled with the oversized pastries available in the coffee shop, but otherwise the fare did not receive many comments. A few observed that it was nothing special and overpriced. Recent photos taken by guests are not flattering, though it’s only fair to admit that they may reflect Covid-era staffing issues.
The Inn was hailed in the 1970s by fans of vernacular roadside architecture, such as John Margolies, as well as some influential writers and scholars. Not only did Margolies declare the Inn’s meals “delicious,” he considered the complex “a labor of love” designed to make people happy” and “a place where things that don’t go together go together.”
Hmm. I’d say that in the Gold Rush Room’s Christmas scene, among others, things could never go together.
Lunch clubs for working women appeared in American cities in the 1890s and early 20th century. In a fairly short time they stimulated the development of commercial cafeterias, as well as employee cafeterias in large companies.
Chicago was regarded as a prime incubator of the lunch club idea. In 1891 a group of alumnae of the prestigious Ogontz finishing school near Philadelphia opened a space for women workers on an upper floor of Chicago’s Pontiac Building. At the start the club charged 10 cents a year for membership, and sold sandwiches for 4 cents and milk, tea, or coffee for 2 cents each.
By the end of the nineteenth century, women’s lunch clubs could be found in other major cities, including New York, Philadelphia, Boston, Cleveland, and San Francisco, but not in the South. Some, such as three in NYC, were affiliated with churches. In Indianapolis, temperance supporters – members of the W.C.T.U. — ran a lunch club.
The lunch clubs were meant to provide not only inexpensive noontime meals for working women, but also to give them a place to enjoy a little leisure in “rest rooms” supplied with sofas, rocking chairs and desks, as well as libraries and other amenities. Some offered evening lecture series.
The clubs came at a time when the number of office workers in cities was on the increase. The clubs mainly catered to “business women,” which then meant young white-collar workers in offices and department stores. Although women factory workers had a greater need for restful and inexpensive lunches than did office workers, their shorter lunch breaks and lower pay made it difficult to accommodate them.
The earliest lunch clubs were launched by elite women as philanthropic projects to assist workers with affordable lunches, give them a place to hang out at noon, and to uplift them culturally. The food was not cooked on site, but supplied by other kitchens, such as that at Jane Addams’ Hull House in Chicago. To avoid the cost of hiring servers, food was set out on counters and diners selected what they wanted, a novel arrangement in the 1890s. [Above: Chicago’s Ursula lunch club, 1891] Prices were meant to cover costs but not to make a profit.
Lunch clubs had to tread a fine line in terms of how philanthropic backers related to the working women. At least one of the philanthropic lunch clubs made its lunchers feel pitied and failed to attract enough women. Those who had stuck with it then took it over as their own co-operative enterprise. Some other lunch clubs were begun as co-operatives. [Above: postcard of a commercial lunch club that admitted men]
A humorous turn-of-the-century story characterized the uneasy feeling of some working women toward philanthropy. In it, a wealthy man approaches a young sales clerk in a department store to say that he is thinking of starting a Noon-Day Rest Club, “where you and the others may come and drink Tea and listen to me read Advice to the Young.” She replies, “That would be lonely Billiards, wouldn’t it? We don’t want to be rounded up and sozzled over. Not on your Leaflards. The Poor Working Girl draws a line on having a kind-hearted Gentleman pull the Weeps on her. I think I can struggle along without having you come around to hold my Hand.”
Despite this obstacle, lunch clubs proliferated. The Klio Club’s Noon-Day Rest expanded its menu, adding dishes such as soup, baked beans, and salmon salad. In 1899 a sample menu in one of Chicago’s six lunch clubs might have looked like this: Two slices of bread or two rolls, with butter 5c With jam or cold meat 6c Extra butter 1c Tomato soup, beef hash, Spanish stew 5c Potato salad, sliced tomatoes, cucumbers, cottage cheese 5c Tea or coffee, with cream 5c With milk 3c Iced tea, buttermilk 3c Raspberry ice, lemon ice 5c Vanilla ice cream, tutti-frutti ice cream 5c
The success of serve-yourself lunch clubs spurred the development of commercial cafeterias. Over time it became harder for lunch clubs to attract large numbers of women patrons. Some began to accept men who, after all, tended to spend more for lunch. For-profit help-yourself businesses proliferated. In one case, a dispute at Klio’s Noon-Day Rest led its caterer, Kate Knox, to leave and start her own self-service lunch club business. [Mrs. Knox’s lunch club pictured above] Another enterprising woman, Mary Dutton, operated four cafeterias by 1915 after beginning with a single lunch club.
But the lunch clubs made an impact, for a time at least. Boston’s original noon-day lunch club closed because it felt it had elevated the standards of common restaurants. And businesses borrowed ideas from the lunch clubs. For example, The Harmony Cafeteria in Chicago, a commercial business, advertised in 1913 that it featured a basement rest area, with a drawing showing two women in rocking chairs reading books.
Although there has been growing interest in exploring native foodways in the past twenty or so years, it seems there’s been little research into the history of Native American restaurants, that is, those serving traditional Indian dishes and/or those run by Indians.
The earliest one with a Native American proprietor that I found was in Coweta, Oklahoma, around 1906. It was run by Frank Oliver, a member of the Muscogee Creek Nation. A very brief newspaper item reported, “There are few Indians in the restaurant business but Mr. Oliver likes to feed ‘em and is prosperous.” It was not unusual for Indian restaurants in the Southwest to serve Mexican dishes, especially in later decades.
That same year another Indian proprietor was running a restaurant in Sapulpa, Oklahoma. His name was given simply as Antoine, born a Mohican in New York state but adopted into the Creek tribe. Sometime later a woman named Elizabeth Sapulpa, probably the wife of the tribe’s chief, also had a restaurant in Sapulpa where she served Sofky (corn soup made of hominy, bits of meat and blue corn dumplings) as well as cornbread made of cornmeal soaked overnight in buttermilk.
Many of the references to Indian restaurants I found did not lead anywhere. For instance, despite much searching, I could not determine if the Santa Fe movie studio, opened in Monrovia CA in 1927, ever established its planned Hopi Indian restaurant. And I’d love to know how the Hollywood actor Don Porter fared with his restaurant. It was to be built in Hollywood in 1951 with an open firepit vented through a hole in the roof. For years he had collected recipes from many tribes and planned to feature buffalo, bear, venison, wild greens, wild rice, and corn – along with cook-it-yourself fish wrapped in leaves and mud. Also, I wondered if the plans reported about a 1970s graduate of a culinary training program in Albuquerque had succeeded. She hoped to establish a restaurant on her reservation serving game such as quail, rabbit, and deer, along with blood pudding and her tribe’s oversized homemade tortillas.
Her endeavor would have been in contrast to many Indian-run restaurants on reservations that featured mainstream American fast food. As Ruben Silverbird would observe in the 1980s, “On the reservation we have restaurants run by Indians, but they sell hot dogs, hamburgers, ham and eggs.” Similarly, at the Tigua reservation’s cultural center in El Paso TX in 1986, a restaurant called Wyngs drew non-Indian tourists and served fajitas, seafood platters, and barbecued ribs.
It has been said that Native Americans don’t have a restaurant culture, but I have the sense that there were many native people who for decades wished there were more Indian restaurants. Especially among Indians living in cities there was a strong desire for gathering places and ways to stay connected to their culture, including foods. In 1968 a Queens resident, an Otoe-Pawnee from Oklahoma, observed, “There’s no place for Indians to gather in New York (City) – no Indian restaurants or anything like that.” Buoyed by the Black Power movement, she and other native women had recently joined together to promote their Indian identities.
In the mid-1960s, a food court representing many different cuisines in a Phoenix shopping mall included “The Hogan,” which was claimed – somewhat unconvincingly – to serve the only authentic Indian food in Arizona outside a reservation. It was run by a Scandinavian proprietor who served corn on the cob impaled on arrows. The second incarnation of an Indian restaurant there was named Tiny Teepee where posole, a hominy and pork stew, was prepared and served by Native Americans.
Also in the 1960s Native Americans began to urge the creation of cultural centers that would honor their heritage. By decade’s end a number of Indian restaurants began to open as part of complexes that included motels and cultural centers with museums and craft demonstrations. The Cherokee Heritage Center opened in Tahlequah, Oklahoma, in 1967 with an associated restaurant, the Restaurant of the Cherokees shown here. Although hamburgers and other common “American” dishes dominated the menu, the restaurant also served traditional Indian food such as shuck bean bread (corn and bean dough, steamed in cornhusks), sorrel, watercress from local streams, poke salad, fried huckleberries, crawdads, and “squaw” bread made with sour milk. In the spring, it hosted wild onion dinners.
Building Indian community took a hit in Baltimore when an Indian restaurant failed to open, despite being fully set up and ready to open its doors. The problem was that the U. S. Labor Department claimed it had been a mistake to permit the grantee to buy restaurant equipment with a 1974 job training grant for an American Indian Study Center. The government removed the equipment, sinking what would have been the only Native American restaurant in the Washington-Baltimore area.
1986 marked the opening of what claimed to be New York City’s first Native American restaurant, Silverbird. Its proprietor, Ruben Silverbird Ortiz, a professional singer and entertainer of Indian/Mexican/white heritage, said it would serve New Mexico food, including “green and red chile, blue corn chips, salsa, all that good stuff.” As was true of most Indian restaurants, the menu accommodated non-Indian patrons with American dishes, but held weekly dinners serving rattlesnake stew. The restaurant employed a diverse crew, with servers and kitchen staff made up of Comanches, Navajos, Blackfeet, Italians, Irish, and Mexicans.
Some Indian restaurants were decorated with Southwestern art or murals of buffaloes and teepees. Silverbird was decorated with Kachina dolls and tables inlaid with sand paintings. However, some, such as Dovecrest [shown at top], gave little visual indication they were Indian.
Probably the most celebrated Indian restaurant of the 20th century was Loretta Barrett Oden’s Corn Dance Café in Santa Fe, New Mexico, that ran from 1993 to 2001. Before opening her fine-dining restaurant, Oden, a member of the Citizen Patawatomi Nation, spent three years researching tribal recipes and cooking methods, which can vary considerably according to region. She is a proponent of healthier dishes such as bison, wild-caught salmon, trout, quail, venison, corn, beans, and squash. She has also been a vocal critic of deep-fried fry bread, a popular Indian item in itself as well as serving as the bottom layer of “Navajo tacos,” popular in eating places throughout the Southwest. She has tried to convince Indian-run casinos to offer native dishes, but has found that a hard sell considering the strong attachment of their patrons, both white and Indian, to steak, hamburger, pizza, etc.
The first time anyone thought of combining film and food may have been about 100 years ago. In the early 1920s, organizers of the annual “renegade” Paris art exhibition, the Salon d’Automne, added both cinema and gastronomy to its notion of art. And then – voila! – they combined the two. In 1924, right in the middle of the grand salon, guests watched a film while they dined. The Salon’s novel idea did not migrate to the U.S., however.
It was an entirely different motive that brought the two together here. In the 1940s, entrepreneurs created small movie projection rooms available for rental by companies that wanted to screen films for their employees or the public, and to serve meals. Usually the films were training or promotional films, but evidently major Hollywood studios also used these screening rooms at times, perhaps for managers of movie houses. In NYC, for example, the Monte Carlo was used by Paramount in 1946. [Shown above, 1945, and during a ca. 1949 screening below]
The broader concept of combining food and film for the entertainment of the general public began to emerge in the 1970s. The Ground Round chain showed silent films and cartoons in the mid-1970s. About the same time, the New Varsity Theater in Palo Alto CA granted free movie admission to diners at its associated restaurant (though the dining area was not in the theater’s viewing area). Popular films included Reefer Madness, and Ladies and Gentlemen, The Rolling Stones. The restaurant was also a place for meetings of the French Cine Club, which followed its dinner with a French film. It’s likely that the theater and restaurant often hosted students.
In Boston a bit later, a combination restaurant/bar/theater named Play It Again, Sam, served as a popular student hangout, especially for those attending Boston College. Mexican-American food was served.
At the same time, in 1975, two brothers in Florida conceived the idea of a way to fill new malls with nighttime entertainment for adults. This took the form of a restaurant-theater called Cinema ‘n’ Drafthouse showing movies rather than live performances, and selling beer, pizza, and sandwiches. By 1980 they had created four, three in Florida and one in Atlanta GA. One of them was franchised.
By 1994 the Duffys had created 22 Cinema ‘n’ Drafhouses, twenty of them franchised. In their prospectus they asserted that theirs was “a proven recession-proof product – food, drink and film – combined in a stylish, art deco theater.” They also suggested to franchisees that the theaters could be rented for private parties as well as being used in the daytime for business seminars. Another 1980s start-up was the Cabaret Pictures Show in St. Petersburg FL where the menu emphasized finger foods such as pizza and sandwiches.
The concept of the combined restaurant-theater really took off as downtown movie theaters began to fail and sit empty in the 1980s and 1990s. Theaters had become more dependent on strong concession sales, and selling drinks and dinners was an extension of this type of revenue. Typically these combo-businesses showed second-run movies that appealed to viewers of drinking age.
The franchised theater-restaurants, such as those created by the Duffy brothers of Cinema ‘n’ Drafthouse (Cinema Grill Systems) seemed to fare better than some individual attempts. Expertise in running a restaurant did not usually extend to theater management. Cinema Grill Systems helped by handling movie selection and distribution, permitting operators to focus on the restaurant and bar.
The Cinema Grill franchise in Harrisburg PA, depicted here in 1997, showed two movies a week on a large high-resolution screen. Its menu included burgers, pita specialties, jalapeno poppers, and even sangria. The seating setup is shown here, and it is clear that the space is not as dark as in traditional theaters.
The winning formula has emphasized comfortable seating in cushy non-stainable leather lounge chairs, and a menu with popular casual dining/brewpub fare. Over time a number of chain-restaurant favorites have appeared on menus, such as fajitas, wraps, and chicken tenders. Despite a fairly high failure rate, theater-restaurants have proven popular with customers who are looking for a reasonably affordable and enjoyable night out, but are not overly demanding about the fare, whether food or film.
In 1919 two women opened a small tea room in Boston with just four tables. It was something of a lark. They had virtually no money to outfit it so they bought used furnishings. The location was a candlelit basement on Oxford Terrace in Boston, a romantic name for what would generally be known as an alley.
Anyone reading about their opening might have predicted they would fail spectacularly – especially after noting their rather boastful claims: “Such a place as we are about to open to the public is rare in New England. We are just trying out an idea and are seeking an answer to it by actual experiment rather than to obtain profits. If this is a success we will open others in large cities of the country.”
Despite being in an unpretentious building in a lowly area it turned out to be a very favorable location, in walking distance of the central Boston Public Library and Copley Square with all its hotels and nearby shops.
They named it Nan’s Kitchen after Nan Gurney, one of the founders. The two had met while in the Navy during World War I. Before that Nan had been married, but left her husband behind to join the service. Claiming desertion, he divorced her. Nan’s partner Thellma McClellan had worked as an astrologer before joining the Navy. Both enjoyed performing and were involved with vaudeville and amateur theatrics.
Nan’s Kitchen was an instant success, popular with members of the Professional Women’s Club to which they belonged. It also attracted fellow vaudeville performers. Publicity helped, particularly newspaper stories that made the tea room sound like a haven for romantic trysts at lunch and afternoon tea. They added more tables, but continued to specialize in one dish, chicken and waffles.
They must not have made much in the way of profits initially because they continued their side jobs as freelance teachers of music and elocution for several years. They were generous with the servers (who wore smocks, Oriental pantaloons, and artists’ caps), giving them a share of profits and paying them over the summer when the tea room closed.
In 1925 the pair seemed to become more serious about the restaurant business, opening a second tea room called Nan’s Kitchen Too at 3 Boylston Place. The next year the original Nan’s remained open all summer for the first time. The following year it was remodeled to resemble an outdoor garden containing a small cabin where a Black woman prepared the waffles, an arrangement also in use at the Boylston Place Nan’s. (Shades of Georgia’s Aunt Fanny’s Cabin? I would hope that Nan’s Black cooks were not costumed as Mammys!)
Although Nan and Thellma lived together in the 1920s, in 1930 they no longer did. In 1931 Nan went to New York where she worked as steward in an “exclusive Manhattan club,” according to an advertisement for Birds-Eye frozen foods. From 1934 to 1936 she ran Nan Gurney’s Inn, in her home town of Patchogue, Long Island, where she had grown up as Lettie L. Smith. After that, in 1937, she opened Nan Gurney’s Restaurant on Northern Blvd. in Flushing NY, specializing in “Long Island food.” [Flushing restaurant shown below later when it was Villa Bianca]
In 1932 Thellma, who had managed Nan’s Kitchen Too, was living in Connecticut. A version of Nan’s moved to the Motor Mart Building on Park Square and remained in business until 1935, but whether Thellma or Nan had any connection with it then is unknown.
The menu shown here caught my eye as I was browsing the internet. Of course, I wanted to know more about it. The first thing I discovered was that it is available as a reproduction.
Evidently the Trebor Dinner was a specialty menu for complete dinners of multiple courses. Three dollars was a steep price for the Depression when this menu was introduced, at least double what a comparable meal would have cost in a moderately-priced good restaurant then.
The illustrated menu shows 14 entrees. But the restaurant almost certainly did not have all the exotic items available at all times. Another fish & chips, inc. menu from 1937, for example, offered one appetizer, one soup, and only four entrees.
The menu could date any time from the opening of the restaurant in 1936 into the 1940s. Its clever design may have been due to owner Bob Winter’s background in advertising. Why the menu is named “Trebor Dinner” is a mystery. It’s possible that Trebor is a play on the owner’s name Robert.
Fish & chips, inc. was conveniently located in the Loop, across the street from the central Chicago library, now the Chicago Cultural Center. It was a handy location for a 1943 dinner of the literary members of the Boswell club, admirers of Doctor Samuel Johnson. In their honor the restaurant posted one of Johnson’s quotations over their table in which he criticized French menus, requesting “thy knaves to bring me a dish of hog’s pudding, a slice or two from the upper cut of a well roasted sirloin, and two apple dumplings.”
It was a popular restaurant, said to be especially well liked by male patrons. In 1944, during World War II, lines formed at the door. The following year it was enlarged to seat 300. [1949 advertisement shown]
With no meat on the menu, the restaurant would have had the advantage of escaping wartime food restrictions and shortages.
Advertising that it had 50 varieties of fish on hand daily, a lunch or dinner could include sunfish, crappies, smelts, cod, brook trout, sea bass, shrimp, and lobster among many others. The restaurant advertised heavily during the Lenten season.
Bob Winter died in 1953 and the entire contents of the restaurant were auctioned, including groceries.
In the 1890s old wayside inns and roadhouses removed the horse troughs and replaced them with bicycle stands. A new day was dawning!
For years, ever since railroads had reduced horse-and-carriage traffic on the old colonial turnpikes, roadside eating and drinking places outside cities had been in serious decline. After the Civil War they were visited mostly by farmers and marketmen taking their produce to the city by horse and wagon. But, due to the popularity of bicycling beginning in the late-1880s, city people became the favored customers, both because they came in larger numbers and because they spent more.
Bicycling was fast becoming the favorite leisure-time activity of the American public. They couldn’t wait to take a spin in their free time, often on a route with wayside inns and roadhouses. The oldest inns were in the East, mostly found in states such as Massachusetts and Pennsylvania. The Red Lion inn at Torresdale PA, for example, was built in 1730.
For those preferring shorter rides, city parks were attractive, perhaps none so much as Philadelphia’s Fairmount Park. It was well supplied with places to stop for a bite [such as The Dairy, shown here]. New Yorkers liked to tour the good roads on Staten Island or pedal out to Long Island and Coney Island, often making a stop at the beach. Bicyclists in Oregon were drawn to a rose farm outside Portland, site of the Ah Ben roadhouse where chicken dinners were served.
There were also eating places set up in homes along the wayside, and homemade refreshment stands in fields. Often these eating and drinking places were dubbed “Wheelman’s Rest.” One in Malden MA was offering light snacks in 1896, but apparently no beer or liquor, an activity that landed many proprietors who had no liquor licenses in jail.
Californians boasted that bicycling was possible year round in “the land of sunshine.” Country trips might be planned around visits to old missions. Pictured above are members of San Diego’s Crown City club, wearing white suits and sombreros on a tour in 1896.
Bicycling was popular across the country with men and women, both white and Black. Black cyclists, however, were banned from some local clubs and, after 1894, from membership in the national League of American Wheelmen. That did not stop them from cycling, but I can’t help but wonder whether they were welcome at most inns and roadhouses.
White women, however, were welcome, despite those who criticized them for showing their ankles or adopting non-ladylike postures. For years feminists had tried and failed to reform constricting women’s clothing. Almost overnight, opposition faded as bicycling women began wearing split skirts and bloomers. Beyond clothing, it seemed as though the new past time had a freeing effect. A journalist visiting a Bronx beer garden one evening wrote: “The bicycle has made ‘new women’ of them. They lean their elbows on the table and call for beer, or, leaning back, cross their legs man fashion and sip from the foaming mug.”
Bike paths were crowded from April through October, especially on Sundays, the most popular day of the week for cycling. Christian ministers were horrified, particularly if stopping at roadhouses was involved. As one wrote in 1897, this inevitably led to “blunting the moral sense, dulling the moral perceptions, and tainting the purity of the moral character . . .”
Ministers disliked Sunday bicycling no matter where riders stopped along the way. More conventional “wheelwomen” might prefer tea-roomy places serving nothing alcoholic where menus included milk, root beer, and lemonade, along with sandwiches, cheese and crackers, and cakes. Servers there were women who, according to one account, were ready to repair a sagging hem, brush dirt off a costume, or attend to a minor wound. The short-lived Greenwich Tea Room in Connecticut, operated by two young society women, offered dainty sandwiches of tongue, ham, chicken, or lettuce, plus home-made cake and ice cream. Drinks included café frappe and café mousse, both 10 cents.
Shore dinners also attracted bicyclists. In 1899 a cyclist traveling along the shore from New York City to Boston stopped at Hammonasset Point in Madison CT for a dinner that included clam chowder, bluefish, steamed clams, boiled lobster, potatoes, corn, tomatoes, cucumbers, pudding, ice cream, coffee, and milk – all for 50 cents. And an abandoned church turned restaurant and bowling alley in Undercliff NJ [pictured] did a brisk summer business in clam chowder with cyclists traveling along the Hudson River cliffs.
In the early years of the 1900s, the fad began to slow somewhat. Bicycling on roads became more dangerous as the number of cars multiplied. Through the years bicycling organizations had lobbied ceaselessly for improvement of the nation’s roads, most of which were unpaved. But they did not reap full benefit. As roads were improved, cars soon took over and bicycling accidents, often fatal, increased. However, automobile drivers continued the Sunday habit of heading out to country inns, tea rooms, and roadhouses that bicyclists had begun.
What happened when Horn & Hardart went outside the densely populated city and into the countryside?
“The Automat in the Forest” was located in Sterling Forest Gardens, a 125-acre private park filled with attractions such as huge floral displays, children’s playgrounds, fountains, and a meditation garden. The enterprise, created by a NYC investment company, was a one-hour drive outside New York City.
The Gardens presented a highly-engineered version of nature achieved with imports such as 1.5M tulip bulbs and 300 robins for the grand opening in spring of 1960. (The robins arrived by plane.) There were swans, peacocks, cranes, and flamingos, while native wildlife was strongly “discouraged” from participating. There were even special “picture-taking spots” where a sample photograph was displayed along with precise instructions on how to get the same results.
At the time of the 1960 opening a wire-service story disclosed a jarring fact: “The setting is so romantic that few visitors would guess that the Union Carbide Corporation’s laboratory is constructing an atomic reactor over the nearest hill.” That did not seem to deter visitors.
Into this surreal wonderland came the Automat in 1962. That summer a promotional photo showed children feeding a deer in front of a wall of vending cubicles – which was odd since deer were forbidden in the gardens. The photo’s caption explained that the Automat was the first to be located outside a city, and described it as having redwood planks and pastel panels rather than the usual marble facing “in keeping with its surroundings.” In the postcard above, the vending wall looks oddly out of place in the high-ceilinged building and has little feel of an urban Horn & Hardart.
At the same time that the Automat moved into the Sterling Forest Gardens, Horn & Hardart’s Food Service and Management Division was advertising that it could furnish In-Plant ‘Automats for Industry’. I suspect the factory installations were very similar to the array in the Gardens.
The Automat was not the first eating place in the Garden’s International Pavilion. A 1961 postcard described the original eating place, a buffet, as “tastefully decorated in international motifs.” Nor was it the last restaurant in the Pavilion. It was there only two years, continuing in business through the 1964 season. By the 1965 Spring Festival the Automat in the Forest had been replaced by the Sterling Farms Restaurant. Later, in 1968, there was a Schrafft’s occupying the Pavilion.
Horn & Hardart also operated a second eating place in the Gardens, Peacock Patio, that had a cafeteria and barbecue. Not far from the park, it ran a Country Store where, ironically, H&H frozen prepared dishes were sold. It’s not clear how long either remained in business under Horn & Hardart’s ownership.
As might be imagined, Sterling Forest Gardens was popular with garden clubs, groups of older adults, and bus tours generally. Without doubt its most unusual guests were Marshall Tito of Yugoslavia and his wife who visited in summer 1963, one day after Tito enemies had infiltrated the Waldorf Towers where the Titos were staying in NYC. Distrustful of the city’s ability to protect him, Marshall Tito cancelled plans to attend a 1,100-person dinner at the United Nations, asking instead to visit a farm. He was taken to Sterling Forest Gardens, where he and his wife lunched at the Automat. Walking through the Automat’s cafeteria line, he chose a hamburger steak, french fries, and macaroni while she accompanied her ground meat with fries, carrots, and spinach.
After several years of slumping attendance, the Gardens closed in 1976. Later, it became a site for medieval jousting.
Roof-garden restaurants have had something of a vogue in recent years and may see many more visitors this summer. Their history goes back at least to 1879 when St. Louis restaurant owner Tony Faust created a terrace adorned with boxed shrubs and flowers and lit by gaslights. It was a roof garden of sorts, but on a low roof incapable of giving diners a magnificent view. The terrace remained in operation until at least the mid-1880s, and was commemorated in the ca. 1906 postcard shown here.
In the 1890s, a few places of entertainment in New York City added roof gardens atop tall buildings, primarily as sites for drinking, dancing, and listening to music. The Casino built a garden around 1890, with lanterns, palm trees, and a small stage. Another appeared atop Madison Square Garden [shown here, 1894], then at Koster & Bial’s. These did not serve dinner, but it soon appeared there was a demand for that and it was added to the attractions.
By 1905, New York had dozens of rooftop restaurants during the summer, mostly on hotel roofs. But some restaurants joined in, such as Clyde’s on Broadway and 75th street, famed for its “beefsteak dungeon” which transitioned to the roof in warm weather. Delmonico had a rooftop restaurant in 1920, a few years before it closed for good. Jack Delaney’s ca. 1940 garden appears in a postcard to be rather cramped and lacking a view of the city but it was at least outdoors.
One of the most impressive earlier rooftop restaurants was the one set to open in 1905 on top of New York’s Astor Hotel which was designed to resemble a Tuscan garden. Unlike some others furnished by hotels it was entirely in the open air, with a pergola running down the center that was adorned with moonflowers that only opened after dark.
Other New York hotels that opened roof garden restaurants in the early 1900s included the Hoffman House, The Vendome, the Belle Claire, the Majestic, and the Hotel Bossert in Brooklyn. The Waldorf-Astoria had a roof garden but according to a 1905 account only salads and desserts were served there.
Rooftop restaurants in hotels were not limited to New York. They could be found all over the country – at the Grunewald in New Orleans, the St. Anthony in San Antonio, the Hotel Nortonia in Portland OR, the Bingham in Philadelphia, and the McKenzie Hotel which was intended to “boost Bismarck and North Dakota.” Philadelphia had a number of hotel roof gardens, including an unusual-looking one at the Continental Hotel [shown above].
In researching this topic it was often difficult to figure out exactly what was meant by a rooftop restaurant. It might be entirely in the open-air, as was true of the famous Astor roof, or it might be partially or entirely enclosed, occupying part of a roof or the entire roof in which case it was actually the top floor. The Continental’s garden restaurant appeared to be at least partially under a roof, as did the one at Hotel Breakers in Lynn MA shown here.
Most outdoor rooftops opened at the beginning of June, advertising “cool breezes.” Not surprisingly, rooftop restaurants were in vogue mainly before air conditioning came into use in the 1930s. After World War II, when it became more common, it seems the number of open-air rooftops declined.