Tag Archives: 1940s

Famous in its day: Le Pavillon

Alternative headings for this post could be Former Busboy Becomes Famous Restaurateur, Best Mid-Century French Restaurant in the U.S., or The Restaurant that Set the Standard for Fine Dining.

In other words, everyone who has known or researched Le Pavillon agrees that it produced this country’s finest French cuisine for most of its 22 years under Henri Soulé. It’s also significant that throughout that time numerous employees of the restaurant left to found some of New York’s other top French restaurants.

Not that the city was devoid of fine French restaurants when Le Pavillon arrived on the scene. French restaurants were well established and plentiful, both as independents and in hotels. Among those competing for the most discriminating and well-heeled diners were Voisin, Café Chambord, and La Belle Meunière. But they were soon outdone.

Because its story has been written about so often and so well, it is challenging to approach Le Pavillon as a topic. For a thorough history that gives a good appreciation of its cuisine, I recommend Ten Restaurants That Changed America by Paul Freedman.

Le Pavillon opened in New York City in 1941, after a spectacular two-year run at the 1939-1940 New York World’s Fair. Located near the top of the Fair’s French Pavilion, it had a dramatic spot overlooking the Lagoon of Nations where a light and fireworks show took place each night at 9 p.m. Despite being the Fair’s most expensive eating place, it was wildly popular and booked for weeks in advance. Because the Fair was difficult to get to by car, New Yorkers had to want to go there badly enough to take public transportation. Yet many returned again and again to dine at the Restaurant Français.

The French Pavilion’s restaurant was provisioned with food and wines brought from France and was staffed by French cooks, maitre d’s, and waiters. It was backed by the French Line and a number of prominent Paris restaurants owned by the Drouant family. Jean Drouant ran the show, hiring Soulé [pictured here], a maitre d’ at one of his Paris restaurants, to manage the dining room.

During the Fair’s tenure, Germany advanced on France, occupying Paris. When the Fair ended, Soulé decided to stay in New York. It has been said that he did not want to return to France under enemy occupation, but it’s likely he was also swayed by the stunning success of the Restaurant Français.

Since many of the restaurant’s French waiters had decided to return to France, Soulé had to hire a good number of French waiters already living in New York. He would soon become known for disputes with his staff, some resulting in resignations of chefs and temporary closure of the restaurant. His authoritarian attitudes may have been shaped by his history with Drouant, who occupied a powerful position in the French restaurant industry. He was president of the Syndicate of French Restaurants as well as the General Owners Union and was not sympathetic to waiters’ rights. He had fully supported military force used to stop a 1938 workers’ strike in response to elimination of the 40-hour week in France. He was critical of French waiters working in America, describing them as “contaminated.”

Soulé’s negative attitudes also included dislike of smoking at the table, women drinking, and the widespread American habit of eating quickly rather than slowly savoring the meal. Perhaps because of his general air of disapproval, regular patrons sought signs of his favor, which he gave sparingly. His was a notable ability to confer status on people who were as hungry for that as they were for Chateaubriand with sauce Béarnaise. One of his ways of winning the loyalty of valued patrons was to offer them special dishes not on the menu. [Note that his dislike of smoking in his restaurant did not keep him from appearing in a Luckies’ advertisement in 1954.]

In a 1962 review of a book about Le Pavillon, a clever journalist summed up how to become approved by Soulé. She wrote: “When you go to Le Pavillon you should be famous, if you can manage it, if not, you should at least be rich, elegant, chic and witty. Beautiful, if a woman, dintingué, if a man. If you can’t manage that, then maintain a balance between hauteur and quiet rapture and for heaven’s sake be careful of your manners and careless of your money.”

Yes, the restaurant was exceedingly expensive, beginning at the Fair. According to Craig Claiborne, in 1960 it was possible to spend as little as $6 there for a meal without drinks, equivalent to about $52 today. But with drinks it could cost ten times that. However, in the era of expense accounts, it was standard that a power lunch would be written off as a business expense.

1960 was the year that a dispute between chef Pierre Franey and Soulé over working hours resulted in Franey’s resignation, followed by that of seven of the kitchen staff and leading to a temporary closure of the restaurant. It was not the first time the restaurant closed in response to a dispute. [1955 notice above]

Soulé died in 1966, at age 62. I find it interesting that he willed his watch to frequent patron and “dear friend” J. Edgar Hoover, director of the FBI, whose favorite dishes included Filet of Beef Periogourdine accompanied by a bottle of vintage Romanée Conti.

After Soulé’s death, attempts were made to keep Le Pavillon going but it closed for good in 1971.

© Jan Whitaker, 2022

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Fish & chips & alligator steaks

The menu shown here caught my eye as I was browsing the internet. Of course, I wanted to know more about it. The first thing I discovered was that it is available as a reproduction.

Evidently the Trebor Dinner was a specialty menu for complete dinners of multiple courses. Three dollars was a steep price for the Depression when this menu was introduced, at least double what a comparable meal would have cost in a moderately-priced good restaurant then.

The illustrated menu shows 14 entrees. But the restaurant almost certainly did not have all the exotic items available at all times. Another fish & chips, inc. menu from 1937, for example, offered one appetizer, one soup, and only four entrees.

The menu could date any time from the opening of the restaurant in 1936 into the 1940s. Its clever design may have been due to owner Bob Winter’s background in advertising. Why the menu is named “Trebor Dinner” is a mystery. It’s possible that Trebor is a play on the owner’s name Robert.

Fish & chips, inc. was conveniently located in the Loop, across the street from the central Chicago library, now the Chicago Cultural Center. It was a handy location for a 1943 dinner of the literary members of the Boswell club, admirers of Doctor Samuel Johnson. In their honor the restaurant posted one of Johnson’s quotations over their table in which he criticized French menus, requesting “thy knaves to bring me a dish of hog’s pudding, a slice or two from the upper cut of a well roasted sirloin, and two apple dumplings.”

It was a popular restaurant, said to be especially well liked by male patrons. In 1944, during World War II, lines formed at the door. The following year it was enlarged to seat 300. [1949 advertisement shown]

With no meat on the menu, the restaurant would have had the advantage of escaping wartime food restrictions and shortages.

Advertising that it had 50 varieties of fish on hand daily, a lunch or dinner could include sunfish, crappies, smelts, cod, brook trout, sea bass, shrimp, and lobster among many others. The restaurant advertised heavily during the Lenten season.

Bob Winter died in 1953 and the entire contents of the restaurant were auctioned, including groceries.

© Jan Whitaker, 2021

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New Year’s Eve at the Latin Quarter

Anyone who wanted to celebrate New Year’s Eve at New York City’s nightclub The Latin Quarter in the 1940s and 1950s had to plan ahead. Way ahead, as in July or August.

The club – its name suggestive of Paris — seated 600 patrons. It took a lot of effort to fill it Like New York’s other nightclubs of that era, it was highly dependent upon out-of-towners.

Packing the house for two or three shows nightly meant that every travel agency in America had the LQ on its list, as did every convention planner. In 1956 it was said that there was scarcely an insurance company anywhere that didn’t include a night at the Latin Quarter among its prizes for top-selling agents.

The most ordered dinners were favorites of the time. Nightclubs weren’t known for the best food in town. Obviously, patrons were not there for the food, but for the show with lightly clad women. In the mid-1950s roast beef was tops. Then, somewhat surprisingly, came turkey, then steak.

The Latin Quarter opened in 1942, with Lou Walters as manager-owner and E. M. Loew’s of Boston’s Loew’s theaters as a financial backer. Walters (father of Barbara Walters) also had interests in LQ clubs in Boston, Miami, and Detroit, along with other nightclubs in New York and Florida.

In addition to the nearly nude performers and big name bands and comedy acts, the LQ threw in some trick performances such as a waiter who unexpectedly squirted guests with water and a drunk photographer who would stumble onto the stage taking pictures of performers and creating a noisy ruckus. He was so convincing that guests (and sometimes even waiters) would try to shush him or have him arrested.

The Latin Quarter closed just before New Year’s Eve in 1968, marking the end of New York’s nightclub era. The building went through various identities after that, as a porn theater, a disco, and a hip-hop club.

Best wishes to everyone for happiness in 2020. Have fun, plan ahead, and don’t be fooled!

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Lobster stew at the White Rabbit

On the menu shown here a bowl of lobster stew cost 70 cents and came with crackers, pickles, and chips. Oyster stew was 50 cents, while fried clams with french fries, cole slaw, and coffee cost 60 cents.

The menu is undated but is probably from the 1940s. Fried lobster was one of the White Rabbit’s most popular dishes, according to Duncan Hines’ 1947 guide book, Adventures in Good Eating. With a fruit cup, tomato, pineapple, french fries, rolls, dessert, and tea or coffee, it came to $1.35. And, of course, they threw in pickles and chips.

In addition to lobster fried, sautéed, or stewed, it was also available as a salad.

Admiring patrons quoted in the 1948 edition of Gourmet’s Guide to Good Eating explained that the reason the Rabbit was always mobbed with people on their way to and from Cape Cod was due to its high standards, excellent food, and, specifically, “plates of hot buttered rolls.”

On Saturday nights the White Rabbit offered a traditional Massachusetts dinner of baked beans for 50 cents. Other interesting dishes on the menu include a vegetable salad sandwich (35¢), a sardine and horseradish sandwich (25¢), and a side order of tomato and cucumbers (15¢).

The tea room got its start in 1931, in West Chatham on the Cape, about 37 miles from the Buzzards Bay location which became its long-term home. Prior to its beginning, owner Nate Nickerson was a taxi driver in Brockton MA, where co-owner Mildred Ring may have worked as a waitress.

Nickerson’s two sons were waiters at the restaurant which was open only from April through November.

In 1966, the final year in which I found advertisements for it, the White Rabbit had evidently abandoned the tea room theme. It then featured liquor and steaks. Nickerson had died in 1950 and it’s likely that it was under different management.

A few years ago I received a nice surprise when a stranger sent me this bowl by Syracuse china used in the tea room.

© Jan Whitaker, 2019

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Christmas dinner in the desert

A red-and-white-striped restaurant named the Christmas Tree Inn located on a desolate stretch of road in the Arizona desert makes a little bit more sense when you learn that its creators were Los Angeles real estate developers.

The Christmas theme was, of course, a publicity gimmick, and one that worked rather well, at least at the beginning.

Ninon Rivé Talbott, a well known “subdivider” in L.A., opened the restaurant in 1939 with her husband Edward. It was intended to kick off an associated project, a housing development called Santa Claus Acres on the road leading to the newly completed Boulder Dam (renamed Hoover Dam in 1947).

The Talbotts had moved from Los Angeles to Kingman AZ in the early 1930s with an interest in developing tourist facilities. In 1929 they formed a corporation to build hotels along The Old Trails Highway (U.S. Highway 66), which went through Kingman. The road’s creation had been promoted by the Automobile Club of Southern California since the mid-teens, was officially designated in 1926, with paving beginning in 1931. The corporation’s first hotel was to be in Kingman, with others in Nevada, Utah, and California. (I could not determine whether any were built.)

The housing development scheme was undoubtedly spurred not only by the budding Route 66 but also the concurrent U.S. government plan to build Boulder Dam. After checking out a number of locations the government auctioned off some of the properties in the vicinity, including a 80-acre parcel acquired by the Talbotts.

However, although Santa Claus Acres building lots were sold, the housing development was foiled when it proved impossible to drill deep enough to access water.

Needless to say, the absence of water was quite a hindrance to the restaurant complex as well. Water had to be trucked in from Kingman, 14 miles away. However, the absence of water did not entirely defeat the Christmas Tree Inn, with its associated gas station and playhouses for children.

The Christmas Tree Inn complex, which comprised the entirety of “Santa Claus, Arizona,” was a classic do-it-yourself mid-century roadside attraction. Characteristically, it occupied an isolated spot in the wilderness, was garishly eye-catching, and somewhat makeshift. Still, the sight of it was so striking in the vast and empty desert that vacationing families with bored children were almost certain to stop there.

Despite the red and white stripes and the Christmas name, the complex had more of an overall story-book feel, with its Cinderella playhouse, Three Little Pigs hut, and indoor murals with goose girls and other characters. A second dining area, devoid of any theme decor, was inexplicably called the French Room.

Any early success was due primarily to Ninons’ initial efforts and those of the couple who acquired it next. Ninon dubbed herself “Mrs. Santa Claus,” claiming in 1939 that this was a character who seemed “to have been neglected up to this time.” Presumably it is a be-wigged Ninon depicted on the 1940 postcard above.

She was evidently quite a high-powered personality capable of motivating others and making deals. Married four times and mother of five children, she somehow managed to build a career as a realtor in the 1920s and 1930s. Additionally, she was said to be a fine cook who produced surprisingly delicious food for a small roadside eatery. A listing in Duncan Hines’ 1941 edition of Adventures in Good Eating recommended the Inn, saying “Perhaps the best rum pie you ever ate, chicken a la North Pole and lots of other unusual things.”

The war years had to be tough ones. Traffic must have been light due to gasoline rationing and elimination of public access to Boulder Dam from 1941 to September, 1945.

By 1946, the Inn seemed to be doing somewhat poorly judging from the listing in Hines’ guide, which tersely stated: “Serve cold sandwiches.” In 1947 and 1948 want ads appeared in Phoenix and Salt Lake City papers offering the restaurant complex for sale at $35,000, citing the seller’s ill health and that it had cost $60,000 to build. Ninon was 50 years old at that time. According to a 2008 article in The Journal of Arizona History by Douglas C. Towne, Ninon weighed 300 pounds and had a gambling addiction.

The second owners, Erma and “Doc” Bromaghim, carried on some of Ninon’s traditions such as answering children’s letters to Santa. The Bromaghins revealed in 1954 that December was a poor month for business, so they would close then, as well as January and February. Soon they gave up running the business completely, defeated in part by their renewed failure to find water.

Although the Christmas Tree Inn survived until about 1994, its later history was rocky, involving at least 10 owners and or lessees and managers. It was advertised for sale almost continuously.

Today, what is left of the complex is boarded up and covered with graffiti. As a quick internet search will demonstrate, it is an ever-popular subject for photographers fascinated by roadside ruins.

© Jan Whitaker, 2018

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Green Book restaurants

Interest in historical Green Book guides for Black travelers has been growing in the past decade and the new movie of this title will surely increase it.

The Green Books’ slogan, “Covering the United States like a blanket,” nicely sums up its goal of making travel more comfortable (maybe even enjoyable) for Black travelers living in a country that typically greeted them with hostility whenever they moved outside their restricted neighborhoods and social roles.

Prior to the arrival of the Green Book, Black Americans relied on the kindness of strangers – also Black – when traveling. Until the 1960s, Jim Crow laws in Southern states barred them from access to white hotels, resorts, and restaurants. Outside the South conditions were not much better, despite civil rights laws barring discrimination in many states. To deal with this, middle-class Black travelers relied on other Blacks who invited them into their homes, even providing meals despite not usually knowing them personally. According to Willis Duke Weatherford’s Race Relations (1934), “The institution of ‘dining out’ is not established among careful [Black] families – it is a reflection on the home to eat in a restaurant; it simply is not done.”

As travel increased among Black business people, entertainers, and tourists, accommodations in private homes were no longer adequate, especially for longer trips. A number of guides were published, among them the annual Negro Motorist Green Book published by Victor Hugo Green, a mail carrier in New Jersey. The guide was renamed the Negro Travelers Green Book in 1952. At some point in the 1950s, Victor became ill and his wife Alma took over as editor and publisher. The last two editions were by new owners.

The Green Books were first published in 1937, then every year after that except for four WWII years, ending with a 1966-1967 edition. With the exception of 1946 and 1958, all of the editions are available digitally in the New York Public Library. A 1946 edition sold for over $4,500 on eBay in 2016 and a copy is owned by Virginia Union University Library. As far as I can tell the 1958 edition is not publicly available. Several editions have been republished.

Green Books were sold directly to consumers and also distributed by Esso after Standard Oil of New Jersey hired a prominent Black businessman to promote Esso to Black motorists. Thirty-eight percent of Esso gas stations were operated by Black proprietors, according to a 1939 essay. Conoco also ran a Negro Travel Service which prepared custom “Touraides” free on request. Quite a few issues of guides devoted pages to new model cars of the major, and a few minor, automobile manufacturers. In the Black community cars were regarded as liberators, as well as providers of good jobs in the manufacturing and service sectors. An essay to this effect, “The Automobile and What It Has Done for the Negro,” appeared in the 1938 edition.

The books provided lists of hotels and tourist homes that were welcoming, most of them located in Black business areas of cities and towns. It also listed restaurants, roadhouses, taverns, nightclubs, beauty and barber shops, service stations, and other businesses. In later years it tended to focus primarily on places to stay. [Osborn’s, 1962]

I’ve looked at all the Green Books in the NYPL collection, paying special attention to restaurants in them. Overall there are not a huge number of restaurants. In 1939, for instance, only two restaurants are listed for the entire state of California.

Most of the restaurants seem to be in Black sections of towns, or are Chinese. Their numbers seem to have been dependent on Victor Green’s informants, who were said to be mail carriers like himself. Coverage was also spotty. Green lived in New Jersey and then New York City, and it’s noticeable that both states are more thoroughly covered than most others.

What seems to be lacking are restaurants in predominately white areas that welcomed Black customers. If Black tourists or business people were visiting Los Angeles, for instance, how would they know which restaurants in the main shopping or business districts would serve them without problems?

Comparing the Duncan Hines’ popular Adventures in Good Eating guide book of the late 1940s with a Green Book of roughly the same time reveals that there is no overlap whatsoever in their listings of Los Angeles restaurants. Not one of the 37 LA restaurants recommended by Hines is to be found in the Green Book or vice versa.

Things had changed somewhat by the 1962 edition. It is striking how many more white-owned and patronized restaurants are listed for New York City that year. Previously the only New York restaurants in the guides were located in Harlem, but now they are all over town. Among them are the Brass Rail chain, Davy Jones Seafood House, and Jack Dempsey’s. It’s hard to know whether the change was due to the policy of the restaurants or the Green Book.

Trying to learn more about restaurants listed in Green Books is difficult. Many I’ve looked for do not show up in city directories, nor in newspaper archives. Judging from feature advertisements for restaurants in later issues, many of the restaurants listed were small neighborhood places that served unpretentious home-cooked meals, quite similar to the majority of white-owned restaurants in the 1930s, 1940s, and 1950s.

I recognized a few names of well-known Black restaurants such as Paschal’s in Atlanta (est. 1947 as a small sandwich shop), Little Gray Shops #2 and #3 (considered Harlem’s better eating places in the 1930s), and Dooky Chase in New Orleans (like Paschal’s, still going strong today).

There was also a listing for Bagley’s, operated by Black socialite Caroline Bagley in Sheepshead Bay NY, as a kind of tea room with garden dining. A number of other tea rooms are listed, among them the Black Beauty Tea Room in Mount Olive NC, which had the distinction of being raided in 1950 for serving bootleg whiskey.

Probably quite a few restaurants in the Green Book were community institutions in their time, such as Hammond Café in Abilene TX, specializing in spicy chili. Certainly that was true of Harlem’s Aunt Dinah’s Kitchen, run by Broadway actor Richard Huey. Aunt Dinah’s hosted one-act plays and discussion forums in the 1930s and 1940s, and served as an informal support center for actors who needed a place to gather and have a free meal now and then.

Researching restaurants, hotels, etc. listed in the Green Books would be an interesting way to construct a picture of 20th-century Black life before the Civil Rights Act. It would make a good group project.

© Jan Whitaker, 2018

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Gossip feeds restaurants

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O. O. McIntyre, a popular columnist who authored “New York Day by Day,” advised his readers in 1925 that anyone wishing to open a “swank” New York restaurant and establish a smart reputation from the start should get prominent people and theater stars to patronize it. “The rest,” he wrote, “is up to the cafe’s press agent.” He might have added, “and gossip columnists.”

By revealing glimpses into the lives of the rich and famous, gossip columnists like McIntyre, working with restaurants’ press agents, played a crucial role in the publicity system that made New York’s restaurants and nightclubs household names across the nation. The same was true of Hollywood’s night spots, particularly in the 1930s and 1940s. Columnist Leonard Hall wrote in 1937, “As restaurants, Hollywood’s famed eating houses are little more than golden shambles, which exist that stars may see and be seen.”

gossipBrownDerbybettyHuttonDorothyLamour1949

Columnists might sometimes focus on a restaurant’s food, decor, or proprietor, but their main subjects were clearly its celebrity customers. Who was s/he with? What was she wearing? Romances brewing? Was anyone getting the cold shoulder, a divorce? Were their stars rising or falling? [Above Dorothy Lamour and Betty Hutton smile wanly for the camera at the Brown Derby]

The main thing, though, was just to get the names before the readers’ eyes. Typically the columns delivered short bursts of mundane info, each bit separated from the next by an ellipsis (. . .). A sample from Lucius Beebe’s “Faces Around Town,” 1938: “Burgess Meredith having early dinner with Frank Shields at Jack and Charlie’s before going to the theater . . . Henry Luce and Claire Luce, ditto, but indicating marital individualism by commanding different entrees – she pompano meuniere, he chateaubriand and German fried potatoes . . .”

Mid-century spots such as the Stork Club, El Morocco, the Colony, and Jack and Charlie’s ‘21′ in NYC; Hollywood’s Brown Derby, Trocadero, and Ciro’s; and Chicago’s Pump Room were a few of the top restaurants and clubs that played the gossip game. Parlaying gossip was standard practice at the glamour palaces, so much so that the elegant and expensive Voisin on Park Avenue, which also refused to advertise, was noted for having NO gossip columnists holding court at its tables.

gossipStorkClubColumnists were influential. Sherman Billingsley, proprietor of the Stork Club, credited Walter Winchell with making his club successful. Winchell, who operated out of the Stork from his own table, enjoyed a privileged position in the gossip business and at the club whose upstairs barber shop was at his disposal. In the 1960s a short blurb by Dorothy Kilgallen put Elaine’s on the map, according to its proprietor, the late Elaine Kaufman.

Restaurants, celebrities, and columnists profited mutually from gossip. In New York the featured subjects were people with power, café society, theater actors, and literary figures; in Hollywood they were film stars needing to propel their careers. Restaurants living up to the boast, “A gossip columnist guaranteed under every table,” were appreciated by show biz figures. Newspapers and fan magazines regularly ran photographs of stars arriving at a posh restaurant or of couples smiling from their tables. When a new restaurant or nightclub opened the owner hired a press agent to round them up. They dropped by, posed with the owner, and circulated, in a constant routine that kept their faces and names before the public and added glitz to the restaurant. El Morocco found the publicity generated by an opening night so valuable that they held one every year.

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Sometimes restaurant owners would even subsidize patrons from film and stage. At Sardi’s, where as late as the 1960s “one well-timed exposure . . . [was] worth more to a burgeoning career than a whole picture series in a fan magazine,” actor Jose Ferrer dined for months on account before attaining success in his role as Cyrano de Bergerac. “Prince” Mike Romanoff, whose own restaurant would one day become a den of celebrity gossip, had enjoyed free meals at Chasen’s in his early days in Hollywood. [Above Ernest Hemingway and his wife Martha]

All the roles were fluid. Hedda Hopper acted before she took up the pen. But perhaps the best role optimization occurred when columnists became celebrities and used their own activities as subject matter. Journalist Christopher Morley wrote about the doings of his lunch clubs while putting the spotlight on NYC restaurants such as Christ Cella’s.

Gossip columnists still operate but their work became less valuable to restaurants and celebrities with the arrival decades ago of newspaper restaurant reviews and television talk shows and, more recently, social media.

© Jan Whitaker, 2015

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Dining sky-side

airportO'Hare

Although a number of superior restaurants have opened in airports in the past several years, their run-of-the-mill food purveyors are often just passable. Customer comments reveal praise for certain restaurants, but opinions overall sound a negative note, rising to weak compliments such as “actually somewhat good” or “standard innocuous restaurant/hotel fare.”

In the beginning, there was no food at all. In the 1920s airports had no restaurant facilities. There were scarcely any commercial flights, facilities consisted mainly of fields and a hangar or two, and the few commercial passengers were lucky if they could get a cup of coffee.

By the mid-1930s more commercial flights were offered and airport conditions improved. The number of passengers multiplied more than 100 times between 1926 and 1935. To win greater traffic, bigger cities vied to create terminal facilities that could match those of their transportation rival, trains. Restaurants figured prominently among the amenities offered.

Most passengers in the 1930s, 1940s, and 1950s were businessmen or wealthy travelers who were unwilling to settle for bad food. Even though all air travel was essentially first-class then, passengers frequently rejected what was served on the plane and tried for something better in the terminal. Their demands, combined with the need to put airports in the black financially, brought about efforts to create first-rate airport eating places.

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The earliest image of an airport restaurant I’ve found is that of the Sky Room in Burbank CA’s Union Air Terminal (now Bob Hope Airport), in 1940, showing tables with white linens, goblets, and boudoir-style table lamps.

Airports were costly for cities and towns to build and run so income from concessions was needed badly. Managers expected income from non-aviation concessions at New York’s Idlewild airport to make up one third of revenues in 1949. Restaurants and coffee shops were the biggest single contributors of concession revenue in most airports.

But restaurants found it hard to operate profitably when serving only “captive customers,” particularly when their numbers were still relatively small. Beyond pleasing airline passengers, the solution for many airports was to reach out to customers living nearby. In 1947 the airport restaurant in Albuquerque NM went so far as to hire a chef who had studied with Escoffier and cooked for US presidents and royal families in Europe. His mission was to make the terminal restaurant one of the nation’s best known restaurants.

The early 1950s saw the debut of what might have been America’s premier airport restaurant, The Newarker in the Newark NJ terminal. With Joe Baum as manager and Albert Stockli as chef, it soon became famous, launching Restaurant Associates which owned many of NYC’s top dining establishments. Duncan Hines lauded The Newarker for its “flaming sword specialties, authentic East Indian curries, [and] regional Swiss specialties.”

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Evidently the tactic of pulling in locals worked, partly because even through the 1960s people were thrilled to see planes take off and land. Dining rooms typically overlooked the airfield. In 1953 Fort Worth’s new terminal at Amon Carter Field was touted as “a wonderful, quiet spot to have a leisurely evening meal and then sit on the observation deck and look at the bright lights of booming Dallas nineteen miles away.” Now it may seem an odd idea to go to an airport restaurant to celebrate a birthday or, even stranger, a holiday such as Thanksgiving or New Year’s Eve, yet these festivities did indeed take place [advertisements: Cleveland, 1965; Seattle, 1941].

airportClevelandshreiberrestaurantSome airport restaurants were operated by local restaurateurs. Among them was Marie Schreiber, who became a restaurant operator for Statler hotels after providing meals in Cleveland’s airport restaurant [pictured] as well as on-board meals for departing United Airlines flights. Food service operations of two Chicago departments stores, Marshall Field and Carson, Pirie & Scott, handled meals at O’Hare for years.

At the same time, chains that ran airport restaurants and prepared meals for service during flights developed rapidly. Some, such as Skychef restaurants, were operated by the airlines (in this case American Airlines), but existing chains such as Dobbs House and railroad caterers Fred Harvey and Interstate Hosts also migrated into airports. Dobbs House units in airports from Wichita to Miami also earned praise from Duncan Hines in 1959 for dishes such as pompano en papillote and Colorado mountain trout.

Southern airports were protest sites because of their discriminatory treatment of Black passengers. Until summer of 1961, Blacks were not served in Interstate Hosts’ main dining room or the coffee shop in New Orleans’ Moisant International airport, but only at the snack bar. After lawsuits, Black customers gained equal patronage at all airport restaurants in recognition that airports, like bus terminal facilities, were fundamental to interstate commerce.

In the 1980s theme restaurants – often flight-themed – began to locate in the vicinity of airports. But that’s a subject for a future post.

© Jan Whitaker, 2014

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Who was the mystery diner?

Jamescover795I am now the happy owner of Rian James’ Dining in New York published in 1930. When I opened it, I discovered a nice surprise: someone had penciled notes next to many of the restaurants described in the book.

This is a big deal to a restaurant historian because it is so hard to find out what consumers thought about restaurants in the past. Today it is easy, but in 1930, for instance, few people recorded their restaurant experiences and opinions in writing, possibly because it seemed trivial.

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As I looked at the comments I wondered who wrote them. Was it the person whose name is inside the cover? And just what is that name? M. Z. Mells? Or, were the notes made by someone other than the book’s owner?

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I puzzled over whether the writer was a man or a woman. There seems to be conflicting “evidence.” I find the handwriting ambiguous. As for content, on the one hand MZM used words such as “delightful” and “yummy,” went to lunch with Mother, Aunt Frances, and Mother’s friend Mrs. Claggett, and enjoyed the Gypsy Tea Shop (“Went here often with Mother – lots of fun”), all suggesting that MZM was female. But, then again, MZM loved the thick lamb chops at Keen’s Chop House, appreciated the Maitre d’ at the Roosevelt Grill, and often went to ice hockey games with Uncle Frank after dining at the Hotel Astor, hinting at maledom.

JamesrooseveltgrillThe surname Mells is uncommon. I found no M. Z. Mells, but did find a few women named Mells in NYC whose first names began with M. The strongest candidate was Mildred Mells. Born in New York City around 1910, in 1930 she worked as a model for a dress manufacturer and lived with her widowed mother and an older sister who was a supervisor for the telephone company. Her age meshed with the book’s publication and with the comment next to Enrico and Paglieri’s: “went there from childhood till 1945.”

JamesDivanParisienMZM added glowing comments, not only about the Roosevelt Grill (above), but also Keen’s (“Loved this place!”), The Lafayette and The Brevoort (both “old N.Y.C. landmarks”), Cavanagh’s (“A favorite place!”), Divan Parisien (“So good!”), and Charles French restaurant (“Excellent food and service”). In MZM’s minus column were The Wivel (“I liked other Swedish restaurants better.”), Luchow’s (“This was a very famous place but I didn’t care much for it or its food.”), and the Brass Rail, which merited the only comment written in the present tense (“don’t like this place”).

The writer couldn’t remember if s/he ever went to the Village Barn or Billy the Oysterman. S/he had eaten at Sardi’s, Zucca’s, Barney Gallant’s, The Commodore Grill, and Feltman’s on Coney Island but had no comments on them. And MZM regretted never making it to The Marguery or The Claremont Inn on Riverside Drive and 126th Street (“Went by this place hundreds of times but never got there. It looked so inviting.”)

I wonder why MZM passed by the Claremont Inn so often. Is that a clue? Now you know almost as much as I do. Any ideas about this little mystery?

© Jan Whitaker, 2014

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Once trendy: tomato juice cocktails

eutawhouse

Recently I acquired a 1947 menu from the Algonquin Hotel of “round table” literary fame. I noticed that one of the appetizers was tomato juice and I thought to myself how commonplace a selection that once was and how rarely it is seen today.

No doubt there are restaurants that still have it on the menu – nothing really ever goes away totally. It reminds me strongly of an old standby restaurant in Massachusetts that closed about ten years ago. I was fascinated by the quaint metal contraptions on each table holding little pots of appetizers such as cottage cheese, olives, and pickles. There must have been tomato juice on the menu, too, despite it being decidedly out of style by then.

I was so convinced that tomato juice was hopelessly unimaginative that I was taken by surprise when I did a little research and discovered that it was considered a fashionable snob drink in the 1920s and 1930s. It came into vogue in the 1920s along with other good-for-you foods such as Melba toast, cottage cheese, pineapple, and sauerkraut juice. Women’s magazines touted it as smart, healthful, and perfect for anyone wanting to lose pounds just like a Hollywood movie star.

It is said that a chef at the French Lick resort hotel in Indiana introduced tomato juice to  American diners in 1917. It MIGHT be true that he was first to serve it in a public dining room – it does not seem to appear on American menus prior to World War I. However tomato juice was well known and available in cans in the 19th century so he clearly did not invent it (as is often reported).

A tomato juice cocktail could be made by the addition of tobasco sauce, paprika, sauerkraut juice, clam juice, etc. Mix well, shake until foamy, and pour over crushed ice. Restaurants tried all sorts of combinations. The Wrigley Building Restaurant in Chicago came up with clabbered tomato juice which was tomato juice mixed with a goodly amount of cottage cheese. Denver’s Blue Parrot Inn blended orange and tomato juices, while The Colony in New York mixed clam and tomato.

tomatojuice

Although tomato juice could be found on menus of all kinds of eating places, even Chinese-American restaurants, it tended to be an appetizer favored by those who eat luncheon, not lunch. It was especially popular in restaurants that appealed to women then such as tea rooms, quaint inns, and department store restaurants. [illustration shows portions of menus from China Garden, Filene’s department store, and Willow Tea Cottage]

Arriving on the scene as it did during Prohibition, tomato juice clearly served as a non-alcoholic cocktail. Non-drinkers appreciated it, as did serious imbibers who had overdone things at their neighborhood speakeasy. It was a well known morning-after tonic continuing into the 1950s (and perhaps the present). In 1939 a restaurant in Shawnee OK allegedly served a “hangover breakfast” of tomato juice with hot sauce, soft-boiled egg, whole wheat toast, coffee, and two aspirins.

Tomato juice was so popular by the mid-1930s, both in homes and restaurants, that government scientists were said to be working on disease-resistant tomato varieties that would yield more juice. But by the 1980s it was considered an appetizer totally lacking in sex appeal, analogous to vanilla ice cream as a dessert. But, who knows? It could make a comeback. Tomato and kale juice cocktails?

© Jan Whitaker, 2014

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Filed under food, restaurant customs