Tag Archives: Los Angeles

Restaurant row

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Search for the words “restaurant row” in old newspapers before WWII and you will become convinced that a restaurant was a prime spot to be stabbed or clobbered by flying crockery. Not as dangerous as a barroom, but close.

The other meaning and pronunciation refer not to a fight but to a happier state of affairs, namely a street lined with restaurants that has become a popular destination for diners.

restaurantrowChicago1909

The earliest use of the term I’ve found is a 1909 reference to Chicago’s Randolph Street where 39 busy restaurants lined up on a six-block stretch [illustrated]. A bit later Chicago’s Wabash Ave. was known as cafeteria row, reportedly aggregating the largest number of self-service restaurants in the world, while Clark Street with all its lunch rooms was nicknamed “toothpick row.”

The reason restaurants group together is not hard to see. As was true for downtown department stores that occupied several corners of a single intersection, groups of the same kind of businesses attracted flocks of customers who knew they were likely to find something they wanted. In the early 20th century, when chain restaurants were becoming common, lesser known restaurants were eager to locate near the winners to catch their overflow.

It’s also a marketing ploy. City officials may declare a street Restaurant Row to help boost the local economy, as NYC mayor John Lindsay did in the depressed 1970s with West 46th Street between 8th and 9th.  Actually New York had — and has — many restaurant rows, as is true of other large cities. Perhaps NYC’s first was Park Row in lower Manhattan where hungry politicians and newspaper workers crowded into Dolan’s, home of “beef an’” [corned beef and beans], which anchored the street’s concentration of lunch rooms.

RestaurantrowRichlor'sLos Angeles’ restaurant row on La Cienega Boulevard [illustrated at top] probably achieved more celebrity than did those of any other cities. Coming into prominence with the end of Prohibition in the 1930s it presented a mix of swanky restaurants and nightclubs alight with neon signs. In 1947 the row, centered at Wilshire and La Cienega, was enough of an attraction to inspire Southwest Airlines to offer a weekend jaunt built around it. One of the earliest restaurants in the row, Lawry’s The Prime Rib, established in 1938, continues today. Its owners also operated other La Cienega hotspots, Richlor’s [illustrated] and Steer’s.

Although the 1960s and 1970s were decades of decline on Los Angeles’ restaurant row, it made a comeback in the 1980s and continues to attract visitors today.

restaurantrowFramingham1965It didn’t take long for other cities, even small towns and suburbs, to realize that promoting a restaurant row was a way to bring people to town with money to spend. Restaurant rows with as few as four or five eating places began to advertise their attractions. [Route 9, Framingham MA illustrated]

With the spread of fast food eateries in the 1960s, people began to refer to fast-food rows where pizza, fried chicken, and burger emporiums clustered together. Competing chains kept a close eye on where McDonald’s opened, figuring the fast-food leader had chosen well after conducting extensive research on demographics and traffic patterns.

© Jan Whitaker, 2015

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Back to nature: The Eutropheon

rawfoodeutrophean1928Last week’s post on a recipe from The Aware Inn, an early natural food restaurant in Los Angeles, took me back to founder Jim Baker and his adventures with the Nature Boys. I learned that some of the members of this group, who lived in the woods, dressed like Tarzan, and ate natural foods, worked at a Los Angeles raw food restaurant called The Eutropheon.

Just by its name, readers might suspect it was more about spreading the gospel of raw food diets than an ordinary money-making commercial eating place. They would be right.

rawfoodTheNewJusticeJune11919A raw food restaurant, not yet named The Eutropheon, but very likely run by Eutropheon founders Vera and John Richter, was established in Los Angeles in 1919. It was evidently affiliated with, or at least sympathetic to, The New Justice, a short-lived publication dedicated to defending the Russian revolution [the 1919 advertisement here appeared in the magazine]. A story in the Los Angeles Times reported that the restaurant played Hawaiian music on a phonograph, distributed a leaflet called “The Truth About Russia,” and displayed a copy of the Soviet constitution along with a portrait of American socialist leader Eugene Debs. Its menu included uncooked soup, fruit and flower salads, and unbaked breads and pies.

In 1920 the Raw Food Dining Room had a new Los Angeles address, 326 W 2nd. In 1922, there was a Raw Food Dining Room, now called The Eutropheon, in Long Beach CA, as well as in Los Angeles at 927½ W 6th. How many of these were open at the same time is uncertain. There was also a Vegetarian Cafeteria on Figueroa serving “A complete line of Cooked and Raw Foods,” but this must have been run by someone other than the Richters since they were never known to serve cooked food. A Eutropheon cropped up in San Francisco in 1926, at 574 California Street. In 1928 the Richters had two Eutropheons in Los Angeles, one at 209 S. Hill and the other at 833 S. Olive.

There appear to have been very few raw food advocates in the United States, and almost no restaurants (until relatively recently), making the Richters pioneers. There were, however, some raw food enthusiasts in the US prior to The Eutropheon. Plans were laid by the Chicago Raw Food Society to open a raw food restaurant there around 1900 or 1901, but it’s unclear if it ever materialized. In 1907 a group in New York City held a raw food banquet at a hotel there. There was also a group in Cincinnati in the early 1920s.

rawfoodJohntrichterJohn T. Richter, as he was known in Los Angeles, had come to the city around 1918 or 1919, opened a raw food restaurant, and began lecturing on the benefits of that diet and other aspects of natural living. When and how he met his wife Vera is unknown as is anything about her background, but she seems to be a key figure in the raw food movement in Los Angeles. Judging from her 1925 cookbook Mrs. Richter’s Cook-less Book, she may have developed many of the recipes for soups, salads, grain and nut dishes, and desserts that were served in The Eutropheon.

RawFoodVeraRichterBefore coming to California, Richter was known as Theophilus J. F. Richter. At least 20 years older than Vera, he was born of German immigrants in Illinois in 1864, grew up in North Dakota, and earned a diploma sometime in the late 1880s or the 1890s in “Swedish movement cure” in Chicago, probably from the Folke-Kjellberg Institute. He married a woman named Violet in Chicago in 1891 and they had three children. After living in Fargo for several years, the family moved to Minneapolis and Theophilus obtained a degree as a naturopathic physician. Evidently he adopted a raw food diet around 1911 after taking classes with Chicago doctor George Drews. He still gave his address as Minneapolis as late as 1917.

The Richters received quite a bit of publicity for their restaurant from Los Angeles naturopath and gymnasium owner Phillip Lovell. Lovell also had a radio show and wrote the “Care of the Body” column that appeared in the Los Angeles Times in the 1920s and 1930s espousing alternative medicine and health regimes. Declaring himself a regular patron of the Richter’s restaurants, Lovell wrote in 1928, “To my knowledge, these are the only two restaurants in the country that function without the aid of a cookstove.”

rawfoodrestaurant1926Why Lovell’s career and The Eutropheons attained success in California is an interesting question. It’s doubtful the Richters got rich but the fact that their restaurants survived for about 20 years is surprising given that raw food restaurants were found nowhere else at that time. As for Lovell, he amassed enough money to commission architect Richard Neutra to build the first steel-frame ultramodern house in the US. It was completed in 1929 and contained a full-size gymnasium. I suspect that the reason California was such fertile ground for health and fitness gurus had something to do with the large number of people, especially the elderly, who vacationed or moved there from the Midwest hoping the climate would cure their ills.

Sometime in the late 1930s it appears that the Richters turned over The Eutropheon at 833 S. Olive to Milan Geshtacoff who had once been a kitchen worker there. How long it stayed open and what the fate of the S. Hill street location was I don’t know.

© Jan Whitaker, 2014

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Wayne McAllister’s drive-ins in the round

Architects who design restaurants often have labored in anonymity, and that goes ten-fold for those whose work involved drive-in restaurants. In the beginning drive-ins were simple shacks plastered with signs, as were other buildings of the early automobile age. Like the chicken coups converted to motor courts and the farmers’ fields rigged out for overnight camping, they served as temporary fixes for seat-of-the-pants entrepreneurs looking to make a quick buck from the passing traffic.

The couple of dozen Los Angeles drive-ins Wayne McAllister designed in the 1930s – the Wich Stand, Simon’s, Robert’s, Herbert’s, Melody Lane — were likewise ephemeral, tumbling into ruins with rising real estate values. Yet, despite the ephemerality of the form, he was one of the few designers who managed to develop a functional and aesthetically satisfying style for an inexpensive roadside building type.

This post is based mostly upon Chris Nichols’ The Leisure Architecture of Wayne McAllister, a book that traces McAllister’s career and conveys his genius at transforming crude vernacular building forms into sophisticated expressions of car culture.

Born in San Diego, Wayne McAllister and his wife Corinne, then both 20, took on a major project in 1927 with the Moorish Moderne design of Agua Caliente, a Prohibition-era Tijuana gambling mecca. Wayne was a self-taught high school dropout whose first job was designing houses, a task he was able to execute handily. According to his own account, he regularly completed a new design each day. In the course of a roughly 30-year architectural career, his work focused on the design and remodeling of hotels and restaurants in Los Angeles and Las Vegas. Among his Las Vegas hotel projects were El Rancho Vegas, the Desert Inn, and the Sands Hotel, while a partial list of his LA restaurants includes Café Caliente, Mike Lyman’s, Richlor’s, Lawry’s, Clifton’s, and Bob’s Big Boy. From 1956 to 1961 he was an architect for the Marriott Corporation.

Although he is best known for the Sands, his circular drive-ins are considered significant in architectural history. Alan Hess, author of Googie, noted that thanks to Wayne McAllister, “Commercial vernacular design developed a respectable architecture that stands on its own right, not simply as a second-rate version of high art design.” It is interesting that even a lofty modern architect like Ludwig Mies van der Rohe developed a drive-in restaurant design, in 1945 (it was never built).

Wayne’s circular drive-ins typically had 20-foot pylons on the roof on which the drive-in’s name was spelled out, with horizontal louvers partially concealing neon tubes that made the signs glow. While his early designs had no doors – the businesses stayed open 24/7 and evidently had no need of heating or air-conditioning – this element was eventually modified. For a time his styles were influential, but after World War II when drive-ins expanded throughout the country, round buildings with overspread roofs were scrapped for rectangular structures from which long canopies stretched outward.

Noir crime novelist Raymond Chandler referred to Los Angeles’ drive-ins “gay as circuses” in The Little Sister (1949), leading Alan Hess to remark: “In almost anyone’s mental map of Los Angeles, the drive-ins of the thirties had become indelible landmarks.” Their images remain no less powerful today.

© Jan Whitaker, 2011

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Famous in its day: the Aware Inn

Whether or not it was the first organic restaurant of the post-WWII era, it is clear that Los Angeles’ Aware Inn significantly predated the late ’60s beginnings of the natural food movement in restaurants. When Jim and Elaine Baker (pictured below in 1955) opened it in 1957 they were dedicated to providing meals using fruits, vegetables, and meats produced without pesticides, artificial fertilizers, and hormones.

Jim Baker, a decorated WWII marine who trained soldiers in jujitsu during the war, came to southern California in 1951 to audition for Tarzan movies. When his film career failed to materialize, he joined the Nature Boys, a small cult of body-building health devotees who ate organic foods. Over the next two decades, he transferred his knowledge of organic food and cooking to a number of Los Angeles restaurants that he and Elaine started, including two Aware Inns, The Old World, and The Source.

Soon after its opening, the original Aware Inn, at 8828 Sunset Boulevard on the Strip (shown above ca. 1981), became a magnet for Hollywood stars concerned with their health and beauty. Although the menu at the Aware Inn was organic it was pretty standard in other regards. True, it included fresh-squeezed carrot juice and brown rice, but the menu was also filled with organic versions of popular dishes such as burgers, beef stroganoff, and veal Marsala. Baker insisted in 1959 that he was no extremist. He aimed to serve “well rounded meals, but without the fats, carbohydrates and adulterants that you get in most restaurant food.” However in 1969, after his divorce from Elaine, he established The Source, a vegetarian restaurant where raw foods were served almost exclusively.

The Inn’s most famous dish was a hamburger interestingly named “The Swinger” which combined ground beef with cheese and chopped vegetables (see Recipe page). What inspired the name is uncertain but Jim was notably attractive to women. He reciprocated. It was at an apartment above the Aware Inn where in 1963 an irate husband came for revenge. A black belt in judo, Jim disabled his attacker, then used his foe’s gun to kill him (marking the second time he had killed a man in a dispute). His amorous career was just beginning – at the time of his hang-gliding death in 1975 Jim lived in Hawaii with 13 young women.

Following the divorce, Elaine carried on at the Aware Inn on Sunset (the second Aware Inn, in Sherman Oaks, had been sold to Al Kaiser in 1961). She kept the restaurant’s organic foods emphasis but cultivated the flavor of a European café rather than following Jim’s path at The Source which would lead him to develop a cult following and start a commune. A 1969 restaurant review praised the Aware Inn for dishes that were “consistently good and sometimes superb.” In addition to the Swinger, some of the restaurant’s signature items were chicken molé, roast brisket and kasha, and, for dessert, créme de Cassis over blueberry ice cream.

By 1970 the Aware Inn was one of a growing number of health food restaurants thriving in Los Angeles, but at the end of the decade it was getting poor reviews and went up for sale. In 1981 it was rechristened La Petite Maison. Later it became Rama Garden, a Thai restaurant.

© Jan Whitaker, 2011

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Famous in its day: Pig’n Whistle

One of the strange appropriations of the early 20th-century involved using old tavern signs and names for distinctly non-alcoholic eateries, often tea rooms or confectionery restaurants appealing primarily to middle-class women. One of these was the Pig’n Whistle chain which began in California in 1908.

The name originated with ancient British taverns. Many believe that “whistle” was a corruption of wassail, an alcoholic concoction drunk from a small bowl or cup called a “pig.” But an early advertisement for Pig’n Whistle (shown below) gives no suggestion that patrons could get anything stronger than a cup of tea.

Although there is some disagreement about whether Pig’n Whistle started in San Francisco or Los Angeles, it seems likely that the first one was opened in San Francisco by Frank L. Callebotta, in 1908, perhaps growing out of a candy store he established earlier. In 1912 there was one unit in downtown San Francisco and another in the H. C. Capwell department store in Oakland. [top of page: early view of a window at the Oakland Pig’n Whistle, from the collection of Albert E. Norman]

By December of 1908 there was a store in Los Angeles, the city that was destined to become the chain’s headquarters. In 1914 the third LA Pig’n Whistle opened on South Broadway with an ivory baked enamel front displaying the trademark fife-playing pig which also decorated interior walls. In 1916 Pig’n Whistle was known for hanging original artworks on the walls, a custom it would continue into the 1930s. Patrons liked the idea so much they asked to be seated in booths where their favorite paintings appeared.

In 1926 the chain made a public stock offering and began an expansion drive. It absorbed Melody Lane restaurants in Los Angeles and Ennor’s in Berkeley. By 1929 it had opened its 20th store and had restaurants in Seattle, San Francisco, Oakland, Pasadena, Hollywood, and Los Angeles, including one planned for Grauman’s Egyptian Theater. It acquired the Mary Louise Tea Rooms as part of its Elite Catering subsidiary. Operating three factories, it made its own baked goods, candy, and ice cream. In 1931 passengers traveling on Transcontinental-Western Air, Inc. out of LA and San Francisco had lunches furnished by Pig’n Whistle.

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Pig’n Whistles made a specialty of appealing to children and created menus and booklets for them. Although the restaurants were casual, they were also considered refined and somewhat elegant. Menus were elaborate even though prices were moderate. In 1934 it was possible to order a “De Luxe” six-course dinner for $1.00 that included dishes such as “Braised Saddle of Rabbit, Chasseur” and “Grilled Boned Loin of Spring Lamb” with fresh mushrooms and mint jelly. The dinner came with additional courses and accompaniments such as seafood cocktail, soup, spaghetti, avocado salad, and asparagus Hollandaise. To finish, there were 23 desserts to select from.

Profits declined in the 1950s and the chain shrunk. In 1952 it was reduced to five locations in LA and Hollywood, and one each in Beverly Hills, Pasadena, Long Beach, and San Diego. When an Illinois corporation, King Kastle, bought the company in 1968 there were only three units remaining, all in Los Angeles. King Kastle planned renovations and expansion but I don’t think they materialized.

Coming full circle, the name Pig’n Whistle can now be found on several drinking places around the country, as well as one of the original units at 6714 Hollywood Blvd. (interior pictured above) which has been restored and is operated as a restaurant.

© Jan Whitaker, 2011

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Subtle savories at Nucleus Nuance

nucleusnuancelogoIf it weren’t for the steady number of souls searching the spheres for Nucleus Nuance, I’d hesitate to touch this subject. After all, it was a clubby hangout that I never experienced personally so I’m at risk of leaving out things that true-blue fans care about. On the other hand, there doesn’t seem to be much written about the restaurant side of this jazz nightclub, so here goes.

First, why the goofy name? My guess, based on my knowledge of 1960s counterculture, would be it’s not supposed to make sense but, according to Tom Rosenberger who supplied the color photo (with Joni Mitchell’s painting on the wall), the name meant “the center of subtle change.” Regulars shortened it to “the Nucleus” which seems to make a lot of sense for a source of good food and good music.

In 1969 Rudy Marshall, as chef, and Prince Forte, as maitre d’, opened NN at 7267 Melrose Avenue in Los Angeles, serving “subtle savories for the discerning palate.” According to their own account which appeared on the back of a 1983 menu, a couple of years before moving to this location they had operated a “health-conscious cafeteria” which managed to attract regulars such as Howard Hughes. Throughout its tenure, until it closed ca. 1993, the Nucleus remained committed to organic food.

Marshall, once a cook at the Aware Inn, followed the Inn’s moderate approach to healthy cuisine which permitted meat eating. One of the Nucleus’s specialties, “Ra, The Untouchable” (“Prime ground lean steak, mixed with chopped mushrooms, cheddar cheese, black olives, bell peppers and onions”), was reminiscent of the “Swinger,” a burger served at the Aware Inn during Marshall’s stint in the kitchen. It’s likely that “Ra” was kin to an earlier NN incarnation called the “Evolution Burger.”

nucleusnuance84In 1979 Nucleus acquired new partners, the Venieros, who introduced fine vintage California wines, hooked up the restaurant with the Garlic Festival, and expanded the premises. Evidently, though, it remained unbeautiful. According to the Los Angeles Times in 1976, the dining room was windowless and “The front door leads you down a long corridor that makes you think you’ve walked in the back door by mistake.” In 1988 it sounded pretty much the same. A review by Alan Richman describes the entrance as “a nightmare, a series of twists and turns along a gloomy cinder-block passageway,” adding that the uninviting exterior was “white cinder-block, the front door solid black, the overhead awning worn out.” (He liked the place once he got settled.)

But face it, jazz clubs are supposed to look like that – and, unlike NN, many of them have horrendous food to boot. Appearances aside, with new partners the Nucleus began to build its reputation as a venue which attracted stars such as Herbie Hancock. Joni Mitchell was frequently seen in the audience and commemorated the Nucleus in paintings.

The menu expanded but kept old favorites such as The Ra, Salmon Soufflé, Delectable Duckling (“with our incomparable papaya-cranberry sauce”), Oak Grove Cheese & Walnut Loaf (vegetarian, with curry sauce), and Lady Jana (carob mousse). In the first edition of The Best of Los Angeles (1984), a guide by France’s Gault Millau team, NN was named as the best place in town for salmon soufflé.

See also: “Eating healthy” and Early vegetarian restaurants

© Jan Whitaker, 2009

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Anatomy of a restaurateur: Don Dickerman

dickermanrev Don Dickerman was obsessed with pirates. He took every opportunity to portray himself as one, beginning with a high school pirate band. As an art student in the teens he dressed in pirate garb for Greenwich Village costume balls. Throughout his life he collected antique pirate maps, cutlasses, blunderbuses, and cannon. His Greenwich Village nightclub restaurant, The Pirates’ Den, where colorfully outfitted servers staged mock battles for guests, became nationally known and made him a minor celebrity.

dondickermanPDinterior

It might seem that Don’s buccaneering interests were commercially motivated except that he often dressed as a pirate in private life, owned a Long Island house associated with pirate lore, formed a treasure-hunting club, and spent a small fortune collecting pirate relics. He was a staff artist on naturalist William Beebe’s West Indies expedition in 1925, and in 1940 had a small part in Errol Flynn’s pirate movie The Sea Hawk.

piratesdenmenu225Over time he ran five clubs and restaurants in New York City. After failing to make a living as a toy designer and children’s book illustrator, he opened a tea room in the Village primarily as a place to display his hand-painted toys. It became popular, expanded, and around 1917 he transformed it into a make-believe pirates’ lair where guests entered through a dark, moldy basement. Its fame began to grow, particularly after 1921 when Douglas Fairbanks recreated its atmospheric interior for his movie The Nut. He also ran the Blue Horse (pictured), the Heigh-Ho (where Rudy Vallee got his start), Daffydill (financed by Vallee), and the County Fair.

bluehorsephoto226On a Blue Horse menu of the 1920s Don’s mother is listed as manager. Among the dishes featured at this jazz club restaurant were Golden Buck, Chicken a la King, Tomato Wiggle, and Tomato Caprice. Drinks (non-alcoholic) included Pink Goat’s Delight and Blue Horse’s Neck. Ice cream specials also bore whimsical names such as Green Goose Island and Mr. Bogg’s Castle. At The Pirates’ Den a beefsteak dinner cost a hefty $1.25. Also on the menu were chicken salad, sandwiches, hot dogs, and an ice cream concoction called Bozo’s Delight. A critic in 1921 concluded that, based on the sky-high menu tariffs and the “punk food,” customers there really were at the mercy of genuine pirates.

As the Depression deepened business evaporated, leading Don to declare bankruptcy in 1932. A few years later he turned up in Miami, running a new Pirates’ Den, and next in Washington D.C. where he opened another Pirates’ Den on K Street in Georgetown in 1939. In 1940 he opened yet another Pirates’ Den, at 335 N. La Brea in Los Angeles, which was co-owned by Rudy Vallee, Bob Hope, and Bing Crosby among others. In the photograph, Don is shown at the Los Angeles Pirates’ Den with wife #5 (photo courtesy of Don’s granddaughter Kathleen P.).

© Jan Whitaker, 2008

Learn more about Don Dickerman’s life.

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