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March 20, 2016 · 8:29 pm

Odd restaurant buildings: “ducks”

Ducks are commercial buildings that look like what they sell, as illustrated by the Freda Farms ice cream stand in Berlin CT. The term was actually inspired by a Long Island store that sold ducks (to eat). It has been generalized to apply to any buildings that looks like some familiar object or animal, etc, whether or not their merchandise is related. These types of buildings are also known as programmatic or mimetic architecture.

Though they reached a peak of popularity in the late 1920s and early 1930s, ducks trace back much further in history. An introduction to Jim Heimann’s book California Crazy by David Gebhard links the mimetic architecture of the last century to garden buildings of the 18th century and even earlier. One of the first examples in the United States was the 65-foot elephant of Margate NJ built in1881 to attract attention to a real estate development.

In addition to housing stores and offices, many ducks have featured restaurants over the decades. They have taken the shape of all kinds of animals, kegs, barrels, ships, castles, cups, coffee pots, bowls, hats, chuck wagons, dirigibles, items of food, shoes, and windmills.

The earliest restaurant duck I have found was a café planned for Cincinnati in the shape of a huge beer cask in 1902. Unlike later examples, though, it was meant to occupy a location in a row of Main Street storefronts. Most later ducks, arriving with the spread of car ownership in the late 1920s and early 1930s, occupied empty lots in developing areas of cities. Not too surprisingly, southern California’s car culture provided a nurturing environment. In addition the climate was favorable to the somewhat makeshift carnival-type structures, while the city’s movie industry supplied inspiration. As Los Angeles grew, giant dogs, toads, ice cream freezers, shoes, and other bizarre apparitions sprang up along the roadside, vying for the business of passing motorists.

The link between the movie industry and roadside fantasy was straightforward in the case of Harry Oliver, a leading designer who brought magic to sets for movies such as Scarface, The Good Earth, and Mark of the Vampire. Oliver designed windmill-shaped buildings for the Van de Kamp bakeries and drive-ins as well as a storybook building occupied by the Tam o’ Shanter Inn.

If architecture is about the enclosure of space, ducks are architecture only secondarily. In most cases mimetic architecture describes a building that serves more as advertising sign than as an innovative enclosure of space. Once a customer stepped inside a giant pig or coffee pot, all whimsy faded away as the interior revealed itself to be a standard rectangle as shown here in one of the many coffee-pot ducks that could be found across the U.S.

If ducks say anything about American restaurants, it is that they are only partially about food.

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Filed under odd buildings, roadside restaurants

Tagged as 1920s, 1930s, Los Angeles restaurants, mimetic architecture, restaurant architecture, roadside restaurants

March 2, 2014 · 7:38 pm

Toddle House

The Toddle House chain occupied “cozy cottage” style buildings that were quite popular as restaurants, gas stations, and cabin camps in the Depression. On the outside Toddle Houses projected an exaggerated Colonial doll-house version of domesticity, with two oversized chimneys and a primly manicured lawn.

Inside, though, a very functional, almost clinical interior greeted customers: A back wall of stainless steel kitchen equipment, a counter with a dozen comfortless, backless stools (“in and out in 12 minutes”), bare windows, bathroom-tile wainscoting, and NO fireplaces. Open 24 hours, their menus were limited and featured hamburgers and breakfast at all hours.

Adding another touch of no-nonsense modernity was the “cashier machine” invented by founder and co-owner J. C. Stedman. Designed to keep the countermen (later women) from handling money, a mechanical box near the door received meal checks and payments in coins. After a counterman observed, via a mirror inside the box, that the customer had deposited the correct amount, he lifted a treadle behind the counter and the money and checks fell through trap doors into locked bins below (nos. 14 and 15 in the patent diagram).

As awkward as the contraption was – not giving change, easily circumvented by cheating employees, etc. – it remained in use at least until the 1940s and customers liked it. In Evanston IL customers felt let down, their trustworthiness in doubt, when the cashier machine was replaced by a standard cash register in 1945. Today, the old drop box system — in my view mistakenly considered an honor system — has become an object of nostalgia.

The first Toddle Houses were opened in Southern states, principally Texas and Tennessee, in the 1930s. The chain never made it farther west than Omaha. In 1945 the company expanded northward with the acquisition of 46 Hull-Dobbs Houses, which resembled Toddle Houses to a remarkable degree. Toddle Houses built later were larger and of a style referred to as “New South” shown here that was plainer and even more symmetrical. Some had dining rooms and the front entrances with copper-clad canopies were enclosed by glass vestibules.

In 1946 Toddle Houses created Harlem House, for Black customers who were not otherwise welcome. Eventually there were 12 such units in Memphis, the company’s headquarters. An Atlanta Toddle House was the site of a prominent civil rights sit-in demonstration in December of 1963, in which demonstrators including comedian Dick Gregory were taken to jail.

The original 24 × 12-ft Toddle Houses were prefabricated and shipped to their sites on flatbed trucks. It has been reported that their exteriors were of porcelain-coated steel for portability. Since this material is inappropriate for Colonial architecture and they do not appear to be shiny in pictures, I find the description given in Philip Langdon’s Orange Roofs and Golden Arches more convincing. He says that some Toddle Houses were “veneered with a cement coating scored to resemble brick.” Others were built of brick on site. Langdon also observes that because early Toddle Houses could be transported so easily, the possibility of moving them presented advantages when negotiating land leases. I discovered a number of them that were in fact moved.

In 1962 the Toddle House company was bought by Dobbs House which turned most of them into Steak N Egg Kitchens. In the 1980s, after another company, Carsons, bought out Dobbs, an attempt was made to revive the Toddle Houses, which by 1984 had dwindled to 11 units. Carsons built at least 45 new Toddle House units.

Though Toddle Houses no longer exist, many of the buildings continue as eating places or have been adapted for other uses, as shown in a blogpost by Dinerhunter.