Category Archives: food

Taste of a decade: the 1980s

1980srestaurantsfourseasonshotellosangelesDespite an off-and-on economy, the 1980s was a decade in which Americans ate out more often than ever before. Gone were the days when people indulged in a nice restaurant dinner only when traveling or celebrating a birthday or anniversary. Now no reason was needed at all. Restaurants were for convenience, but also for entertainment, pleasure, new experiences, and sometimes only incidentally for nourishment.

A food elite emerged, composed of frequent restaurant-goers with insatiable hunger for new cuisines and unfamiliar foods. Paralleling the growth of the food elite were chefs who became famous as they gave interviews, dashed off cookbooks, and demonstrated cooking techniques on the dais and the small screen. “Food is now the stuff of status,” said wine and restaurant critic Robert Finigan in 1983, comparing the public’s adoration of chefs to their awe of fine artists.

1980srestaurantfoodA growing interest in healthier diets influenced restaurant menus, which began to feature less red meat and more pasta, fish, and chicken dishes. Concern with smoking and drunk driving brought changes too, as restaurants set aside non-smoking sections and saw their liability insurance premiums rise even as drink orders declined.

The food fashion cycle quickened as diners discovered a taste for arugula, radicchio, goat cheese, sun-dried tomatoes, sushi, crab cakes, Pad Thai, mesquite grilling, and fresh ingredients. Meanwhile old favorites such as steak and baked potato, tossed salad, and cheesecake seemed dull.

1980svictoriastn1981morechoiceterryakichickensalmonstuffedchickThough shunned by the food elite, corporate chain restaurants continued to grow and thrive. By the middle of the decade 540 chains managed 60,000 fast-food restaurants, employing over half of the nation’s restaurant workforce. Restaurant groups proliferated, ranging from those that owned a dozen or fewer restaurants in one city to groups controlling hundreds of franchises throughout a region. Independent restaurateurs, too, found it increasingly attractive to operate more than one restaurant.

Traditional eating places, from the humblest to the grandest, suffered from intense competition. Losers included coffee shops, Cantonese Chinese and red-checkered Italian restaurants, and even sanctums of haute French cuisine.

Black men, who formed the basic waiter corps of the 19th century, largely disappeared from restaurant dining rooms and kitchens, replaced by immigrants, white college students, and white women. A 1981 study conducted in NYC found that Black workers rejected the low pay and poor conditions typically found in restaurant kitchens, preferring to take better jobs in industry if they could. Racial discrimination also kept them from waiting jobs in some instances and the limited number of Black-owned restaurants prevented widespread training in kitchen skills and entrepreneurship.

Though conditions were improving, women also faced continuing discrimination in restaurant work. Many luxury restaurants rejected them as waitstaff in the belief that patrons attributed higher status to male servers. Other objections were their alleged “boyfriend problems” and lack of “tableside” skills such as meat carving and salad making. An article in the trade journal Restaurant Hospitality noted that while more women had become bartenders, chefs, and managers by end of the decade, “For women, the American foodservice industry is still rife with barriers.” In the kitchen, women tended to be confined to pastry and pantry. Some women chefs said the solution was to open their own restaurants even though they might have to take on a male partner to get financing.

Highlights

1981 Social indicators – small families, working women, projected long-term increases in real income and leisure, and more single-person households — promise growth in restaurant going according to a Bank of America Small Business report.

1980srestaurantsspagomenu19811982 Having introduced nouvelle cuisine at Ma Maison in Los Angeles, Chef Wolfgang Puck presents “California cuisine” to patrons of his new chic-casual Sunset Strip restaurant, Spago. Pizza with Duck Sausage wins quick stardom.

1983 The Food Marketing Institute reports that 2/3 of all fish consumed in the U.S. is eaten in restaurants. In Seattle, Colonial-themed 1980srestaurantsmadanthonysMad Anthony’s executes a style and cuisine turnabout, replacing a beefy Steak & Kidney Pye-style menu with seafood. Onto the auction block go pewter plates, crocks, jugs, and replica muskets, along with a Nacho Cheese Dispenser.

1984 With the opening of Spiaggia in Chicago, Chicagoans learn that Italian doesn’t inevitably mean spaghetti and candles in Chianti bottles, as they sample pumpkin-stuffed pasta and goose carpaccio with shaved white truffles. With dinner for two easily totaling $100 [about $228 now], they learn it often means higher prices too.

1985 Even as restaurant patrons in much of the country search out new restaurants and cuisines, Southerners remain loyal to cafeterias, with five major chains operating from 84 to 149 units each. In Milwaukee, taverns continue to do brisk business serving deep fried fish on Friday nights.

1980srestaurantsmariani1986 Most restaurant reviewers contributing to John Mariani’s Coast-to-Coast Dining Guide report that their towns have better restaurants and a wider selection of ethnic cuisines than ten years earlier. A number of cities lag behind, though, including Minneapolis and Chicago where many cling to meat and potatoes, and Columbus OH which has the dubious distinction of serving as a test market for fast food chains.

1987 With new laws holding restaurants responsible for customers who cause drunk driving injuries, rising numbers of liability lawsuits against restaurants, and ballooning insurance premiums, American Express promises protection to restaurants that accept its charge card.

1980sshoneysmenucover1989 The “largest ever” bias lawsuit involving a restaurant chain is filed against the 1,500-unit Shoney’s and its head Ray Danner. The suit by the NAACP’s Legal Defense and Educational Fund charges that Shoney’s sets limits on how many Black workers can be hired in each outlet, keeps them in jobs out of public view, and punishes white supervisors who refuse to go along with the program.

© Jan Whitaker, 2017

3 Comments

Filed under cafeterias, chain restaurants, elite restaurants, ethnic restaurants, food, menus, patrons, racism, women

Higbee’s Silver Grille

higbeessilvergrillemyphoto

Friday the 13th of September, 1935, seemed like an ordinary day at the Higbee department store in Cleveland’s Public Square. Marzipan bon bons were on sale at the store’s first floor candy counter. On the fifth floor women modeled hand-knitted costumes while the ninth-floor employment office interviewed men for part-time furniture and rug sales.

higbeessilvergrillemenufridaysept131935In the Silver Grille on the tenth floor, diners sat down to lunch. Yet, the specials on the 60c luncheon menu that day were a bit dull. The featured dishes didn’t sound especially delicious, but even stranger, there was no listing of the kind of things the Silver Grille usually spotlighted, namely desserts.

Perhaps the unexciting menu had nothing to do with it but it was not, in fact, an ordinary day.

The store’s future hung in the balance. It had just been announced around the country that on September 30 J. P. Morgan would put the Higbee Company on the auction block along with the rest of the railroad and real estate empire of Cleveland’s Van Sweringen brothers. In addition to over 28,000 miles of railroad, the properties to be auctioned were the 52-story Terminal Tower and its associated buildings which included the store as well as the Medical Arts Building, the Midland Bank Building, and the Cleveland Hotel.

higbeediamondjubileadvjan11935Ironically 1935 was Higbee’s 75th anniversary, its diamond jubilee. In retrospect, the drawing that announced the jubilee year in the Plain Dealer on January 1, 1935, looks ominous in the way it yokes the store, one side blacked out, to the Terminal Tower.

Higbee’s was an old Cleveland business that was bought out by the “Vans” in 1930 after they failed to attract other stores to move into their “city within a city” complex then under construction. Exactly who they asked is unknown, except for one outstanding store that turned them down, Marshall Field in Chicago. The new Higbee store opened in September of 1931. Its crown jewel on the top floor was the art deco Silver Grille, designed by local architect Philip L. Small and a prominent Cleveland decorating and interior design firm, the Rorimer-Brooks Studios.

A 1931 Higbee advertisement described the Silver Grille as “modern” and “gracious.” In the center of the room was a rather austere fountain of red Rojo alicante marble, the same red reflected in the room’s columns and carpeting. Grillwork punctuated the walls which were shades of green with silver leaves. From the ceiling hung specially designed light fixtures of bronze. Designers with Louis Rorimer’s studio created the aluminum tables and chairs shown in the photograph at the top of the page taken a few weeks after the store opened.

The tea room’s early, possibly first, manager was Mrs. Kenneth McKay (whose unusual first name was often erroneously taken to be her husband’s). In the 1920s she had been a supervisor for Schrafft’s restaurants in New York and had taught restaurant management at Columbia University. She retired in the 1950s, having established the Silver Grille tradition of serving homey food with occasional exotic touches such as a curried dish or a salad of Puerto Rican mangoes, avocados, and dates.

Miraculously, Higbee’s survived the Depression in fairly good shape. In 1937 the store was rescued by two executives affiliated with the Van Sweringen empire who bought it from a holding company created by the then-deceased brothers. The new owners announced they would keep the store local and under the direction of Asa Shiverick, Higbee’s president since 1913. In another stroke of bad luck Shiverick died three days after the announcement, leaving the new owners to take over.

higbeessilvergrillestove1980sThings settled down then and the Silver Grille grew in popularity, boosted by added attractions such as frequent fashion shows to the music of a resident orchestra. One of its most popular customs was delivering children’s meals in little tin stoves, later replaced with cardboard stoves, as well as cardboard trucks, teepees, and space capsules.

higbeesmenu1938fashionshowOn May 12, 1938, the store presented a summer fashion show and luncheon on a newly constructed runway in the Silver Grille, with a short but sweet menu costing 5 cents more than usual.

Although patrons enjoyed the Silver Grille’s food – and still seek its recipes — it was equally known for its art deco design, which also underwent ups and downs over the decades. Once the Depression ended, the decor fell out of favor. Higbee’s tried to soften the original look by adding banquettes, painting over German silver grilles along the ceiling and floor, and placing a decorative gazebo over the fountain. A 1962 makeover adopted a hideous-sounding color scheme of pink, green, and red.

In 1982 some of the room’s original art deco elements were restored. The grilles were polished and the fountain was repaired and restocked with goldfish. However the gazebo remained and the dining chairs were reupholstered with multi-colored patterned fabric, either an Ikat design or stripes. Gone were the original black marble tabletops, re-topped with what looks in photographs like a white laminate. (Possibly the tables were not original at all or had been altered, as the diagonal struts underneath are also different.) Recessed lighting had replaced the hanging fixtures, either at this time or earlier.

higbeessilvergrilleteepeeA change of a different sort, one that I think took place in the 1970s, was the addition of wine and cocktails to the menu. Traditionally, alcoholic drinks did not appear on the menus of department store “tea rooms” for women, but Higbee’s was not the only store to adapt to modern conditions around this time.

Despite declining business at Higbee’s, the Silver Grille stayed afloat until after Christmas in 1989 when the store was downsized and the upper floors closed off.

© Jan Whitaker, 2017

10 Comments

Filed under decor, department stores, food, menus, restaurant customs, women

Bulgarian restaurants

bulgarianrestaurantcafesofiadcIn 1985 an eminent cultural geographer, Wilbur Zelinsky, published an article on American ethnic restaurant cuisines. In it he said that the foods of some places stirred little interest in the U.S., among them Great Britain, Ireland, Scandinavia, Belgium, the Netherlands, and Germany.

And he wrote that he had never found a single Bulgarian restaurant in metropolitan North America.

Actually, though, there were a few Bulgarian restaurants — either in the sense that they served Bulgarian dishes or at least were run by Bulgarian-born proprietors. From 1910 through the 1960s I’ve found at least one Bulgarian restaurant or café in St. Louis MO; Anaconda MT; Indianapolis IN; Midland and Allegheny PA; Niagara Falls and NYC; Portland OR; Los Angeles and San Francisco CA; Seattle WA; Hillsdale & Kalamazoo MI; and in Cincinnati, Youngstown, and Toledo OH.

bulgarianrestaurantboteffscincinnati1956

However, they might not meet Zelinsky’s definition. He considered a restaurant ethnic only if it predominantly served people not belonging to the ethnicity the restaurant represented. It’s true that there have been very few of those, and most of them after 1985. Also, I cannot be certain that restaurants owned by those born in Bulgaria always served Bulgarian cuisine, especially after the 1940s.

It’s likely that the customers of early 20th-century Bulgarian-owned restaurants were fellow countrymen. The majority of the Bulgarians in this country before WWII were men. Many lived in cheap hotels and rooming houses while working as laborers for railroads, steel mills, meat packing houses, and coal and copper mines. I ran across a want ad looking for a woman to cook meals for a group of Bulgarian men, but eating in restaurants was probably the fate of most single Bulgarian men.

Like the Greeks, Bulgarian restaurant and lunch room operators didn’t always get a warm welcome. A case in point was Racho Evanoff who was among those denied a soft drink license by authorities in Portland OR in 1921 on the grounds that they were suspected of using soft drinks as a cover for liquor sales. The newspaper didn’t mince words in a story about bootleggers in the city’s north end who it referred to as “liquor banditti from mid-Europe.” It identified them as “aliens” from Austria, Dalmatia, the Slavic nations, Roumania, Greece, and Bulgaria. However, Evanoff evidently escaped the curse over time. He renamed himself Robert and in 1927 his restaurant was still in business with a rating of “excellent” from the health department.

Saying just what is and what isn’t Bulgarian cuisine is not easy, particularly since Bulgaria is a multi-cultural country, but it resembles the food of other Balkan countries. A 1924 story about a Bulgarian restaurant mentioned lamb stew, eggplant, okra, and chicken soup seasoned with lemon. I haven’t been able to find a restaurant menu but have read about the types of food served in Bulgarian restaurants in restaurant reviews and advertisements. Examples include cured sausages, grilled meats, pierogi, shish kebab, moussaka, stuffed grape leaves, yogurt, chopped lettuce salads with feta cheese, and baklava. In the U.S. the cuisine in Bulgarian restaurants seems to have been similar to that of Greek restaurants that served other than American dishes.

bulgarianrestaurantbbqpeteca

bulgarianrestaurantboteffsadvtext1956After the second World War it looks like the few Bulgarian restaurants and cafés in business then gained a wider range of customers, partly by including on their menus more familiar American dishes such as barbecue, fried chicken, and steaks. A restaurant operator in Los Angeles went from coal miner to lunch wagon operator, and then succeeded in building up a small chain of BBQ Pete’s in the 1940s and 1950s. In 1950s Cincinnati Daniel Boteff, who had formerly run a shoe repair shop, opened a couple of Bulgarian restaurants [pictured above and right, 1956] serving Shish Kebab Dinners for $2.25, along with BBQ Chicken, Fried Chicken and “Boteff’s Cut” Sirloin Steaks. He advertised in 1957 that his restaurant was one of very few restaurants in the US serving “authentic Bulgarian foods.”

It’s my impression that today there may be slightly more Bulgarian restaurants though they still remain rare.

© Jan Whitaker, 2017

6 Comments

Filed under ethnic restaurants, food, patrons, proprietors & careers

Holiday banquets for the newsies

xmasdinnerca-1912nycbowery

In the 19th and early 20th century, newspapers were sold on city streets by young boys, and a few girls. Some of the children – who could be as young as 5 years old — were homeless while others came from poverty-stricken families. Their meals could be few and far between and they were always hungry.

But on Christmas Day, or a day close to it, they ate well thanks to the annual custom of  newspapers, philanthropists, mayors, and others who organized feasts for them. Some of the dinners were held in orphan homes and public buildings, but many took place in restaurants.

xmasdinnernewsboychicago1887Turkey was the typical featured food of the newsboys’ dinners. In 1875 the Telegram gave a dinner at Henri Mouquin’s restaurant on Ann Street in New York for over 1,000 boys and a handful of girls. The menu was roast turkey, mashed potatoes, rolls and butter, finished with cake, pie, coffee, and oranges. Nearly identical meals were given across the country for decades to follow, some accompanied by cranberry sauce and side dishes such as corn, peas, celery, and pickles. After dinner the children sometimes received a box of candy to take with them.

The newsboys of Kansas City MO, guests of the mayor, hailed turkey in a little ditty they shouted in a procession from City Hall to Staley & Dunlap’s restaurant on Main street in 1895.
Who are we? Who are we?
We are the newsboys of K. C.
We are the stuff; that’s no bluff;
We eat turkey and never get enough.

A dinner held in a Dallas restaurant in 1899 had a menu that departed radically from the customary dishes [see below]. There was no turkey or pie. And not only was the menu organized into the old-fashioned categories of Fish, Boiled, Roasts, and Entrees, they were not presented in the traditional order of appearance. It also contained quite a variety of assorted dishes, some of them unusual. “Boiled Rallet of Beef” might have referred to Rilettes of beef, which was beef cooked to mush and served on toast.

xmasdinner1899dallas

xmasdinner1903Boisterous behavior during dinner was expected. The boys cheered loudly for their hosts and entertainers, producing a noise level often described as deafening. Food fights were typical. At the Chequamegon restaurant in Butte MT in 1902, a report said the children “yell, whistle, throw biscuits at each other and occasionally land on each other’s jawbones with a dislocated leg of the bird.” Dinner sponsors often egged on high spirits by giving the newsies tin horns and firecrackers.

As much as the newsboys and newsgirls enjoyed the holiday dinners, the charitable events had their detractors. Reformer Florence Kelley criticized the dinners as well as the newsboys’ lodging houses found in some cities because they encouraged children to work and live independent of their families. She criticized New York City in particular for making newsboys into heroes. Rather than being seen purely as victims, as would be the case today, the boys were often regarded as spunky survivors with potential to succeed in life despite their rough style of living and lack of schooling.

xmasdinnerbishopcafeteria1930s In the early 20th century, states tried to limit child labor. Girls under 14 were barred from jobs involving selling. Boys under 10 could not sell papers and those aged 10 to 14 had to obtain written parental consent before a badge was issued to permit them to sell papers in the streets. Still, the dinners continued through the 1920s and 1930s. In the 1930s Bishop Cafeterias in seven cities held annual newsboys’ dinners to honor the chain’s late founder Carl Stoddard who had been a newsboy as a child.

Newsboys’ dinners could sometimes be found into the 1960s, but the children were absent, having been replaced with adult news vendors.

© Jan Whitaker, 2016

7 Comments

Filed under food, menus, patrons, restaurant customs

Famous in its day: the Blue Parrot Tea Room

blueparrot1920sjpg“Hoity toity” was how a resident of Gettysburg PA in the 1980s remembered The Blue Parrot Tea Room in its heyday.

The tea room opened in 1920 on the Lincoln Highway (aka Chambersburg street) through Gettysburg [pictured above, before 1928]. Known initially as the Blue Parrot Tea Garden (rendered on its large lighted sign in pseudo-“Oriental” lettering), it was a soda fountain, candy store, and lunch spot at first. It quickly earned a reputation as an eating place for “discriminating” diners, according to its advertisement in the 1922 Automobile Blue Book [shown below]. Later advertising described the restaurant as modern, sanitary, and perfect for people who ran an “efficient table” at home.

blueparrotautobluebook1922

Its creator was Charles T. Ziegler, who spent years on the road as a salesman for a Chicago firm, returning to his hometown to open a gift shop in 1916 with the then-trendy name of Gifts Unusual. His shop featured imported articles such as Japanese household items and kimonos. In 1917 he bought the building his shop was in, turning it into a tea room a few years later.

blueparrotfoyer

blueparrotdiningroom

The tea room’s artistic decor, elements of which had reportedly come from England and Belgium, was of great interest to Gettysburgers. The sign on the front of the building was illuminated with 275 small lights (this was before neon). Thirty feet in length and topped with a blue parrot, the Gettysburg Times declared it “one of the most pretentious between Philadelphia and Pittsburgh.”

In 1927 a visitor noted fine aspects of the Blue Parrot that he observed, many vouched for by their brand names, such as Shenango China and Community Silver. He was pleased to note that the kitchen was shiny and spotless and even the potato peeler was “cleaned to perfection.” He was also gratified by the back yard area where “every fowl is killed, cleaned and dressed by the kitchen staff.”

blueparrotadvjuly1921The Blue Parrot remained the place to go for decades. Local colleges held dinners there, as did fraternal organizations and women’s clubs. Guests included bishops, Washington dignitaries, Harrisburg business men, and traveling celebrities. A high point came in 1926 when Douglas Fairbanks, Mary Pickford, and Gloria Swanson and her husband, the Marquis de la Falause, stopped for dinner on a chauffeured road trip following the New York funeral of Rudolph Valentino.

The Blue Parrot could be counted on to furnish special holiday meals for Thanksgiving, New Year’s Day, and Easter. In 1924 it published the following menu for Thanksgiving Dinner, served from 11 am to 9 pm.

Grape Fruit
Oyster Cocktail
Bisque of Tomato
Celery              Olives
Salted Nuts
Roast Vermont Turkey English Filling
Giblet Gravy            Cranberry Jelly
Orange Sherbert [sic]
Mashed Potatoes             Green Spinach au Egg
Waldorf Salad
Hot Mince Pie                            Lemon Meringue
Pineapple Parfait                   Chocolate Ice Cream
Mixed Fruit Ice Cream
Mints
Café Noir

Dinners at the Blue Parrot in the 1920s ran from $1.25 to $1.50, while lunches were often 75 cents. The tea room advertised its prices as moderate, yet probably they would have been out of reach for many of Gettysburg’s working class residents. In the 1930s Depression the Blue Parrot, like so many other restaurants, was forced to lower its prices considerably. In the mid-1930s it offered lunch platters at 30 cents and New Year’s and Thanksgiving dinners for as little as 50 cents.

No doubt the end of Prohibition was a life saver for the Blue Parrot. As soon as beer became legal in 1933, Ziegler opened a Blue Parrot Tap Room and Grill on the second floor, with extended hours, Pabst Blue Ribbon on tap, and 10-cent crab cakes and sandwiches. He was at the head of the line for a full liquor license when they became available a few months later. The bar and grill had a western slant with rustic log cabin decor, knotty pine paneling, and a wagon wheel light fixture, all likely meant to appeal to a wide range of male customers.

blueparrotnowIn 1944 Ziegler sold the business to Gettysburg’s fire chief, James Aumen, who ran it for the next ten years, after which it had a succession of owners. Even in recent times, the original name has continued as the Blue Parrot Bistro, and now the Parrot.

© Jan Whitaker, 2016

4 Comments

Filed under food, menus, proprietors & careers, restaurant decor, signs, tea shops

A hair in the soup

hairinfoodUntil the 1920s the catchphrase “hair in the soup” referred to something that was a trivial problem. In other words, just remove it and keep on eating.

And then women started wearing their hair short.

Manufacturers of hairpins, barrettes, and hairnets felt desperate as sales of their products fell off drastically. But Edward Bernays, a pioneer in the new field of public relations, had an idea of how to revive business. He found safety experts who warned of the dangers of women working without hairnets and getting their hair caught in machinery. Also, under his guidance health experts emerged who recommended hairnets for waitresses to avoid contaminating food.

hairnetheadband

State legislatures and municipalities began to pass laws and ordinances requiring servers, mainly women, to wear hairnets or headbands [shown above, 1920s]. In Richmond VA the health commissioner advocated a hairnet requirement, saying he had witnessed waitresses with bobbed hair shake their heads to get hair out of their eyes, risking loose hair falling in food.

hairnets1967greensboroncIn the decades that followed consumers became hairnet watchdogs, sending off letters to newspapers asking why waitresses weren’t wearing hairnets or restraining hairbands. Newspapers took up the role of consumer protectors, asking health departments to investigate. Health departments around the country responded to complaints by making special visits to targeted restaurants.

Did the agitation about hair in restaurant food result in more sanitary conditions? Probably not, and not even when it resulted in waitresses covering or restraining their hair.

The reason was that special visits to restaurants interrupted the regular health inspection work by strapped health departments, stealing time from monitoring more serious issues.

In 1967 a Greensboro NC paper’s “Hot Line” surveyed 19 restaurants and found widespread noncompliance with state regulations calling for head coverings. In this case, however, the county health director said he felt head coverings were a minor health concern compared to issues such as improper refrigeration or spoiled food. In fact, he said, in annual restaurant inspections the absence of head coverings accounted for only a 10 point loss out of a total 1,000-point perfect score. He concluded that it was a misuse of time for his department to make special visits to check for head coverings.

Today, in fact, the federal Food and Drug Administration does not generally require restaurant wait staff to adopt hair restraints, though it does require restraints for those who prepare food. And there is the question of whether there are actually any negative health effects of swallowing a stray hair. Probably not.

hairnets1971nancyOn the other hand, there is little doubt that most Americans find it disgusting.

Usually when diners find a hair in food at a restaurant, they immediately stop eating it. Researchers have found that “contamination psychology” is deeply irrational and not influenced by logic. Experiments in which a cockroach was brought into contact with food resulted in disgust so deep that subjects could not overlook even the briefest contact. If the food was later decontaminated they still would not eat it, even if they recognized that all traces had been removed. According to Richard Beck in Unclean: Meditations on Purity, Hospitality, and Mortality, “The rule seems to be “once in contact, always in contact.’”

hairnetswaitressesidealcafechicago

A significant aspect of the disgust reaction to hair in food seems to be that it was once part of someone else’s body. (One’s own hair does not elicit the disgust response.) The reaction may be stronger if the body or behavior of the other person is viewed as socially unacceptable. In the 1920s some people disapproved of bobbed hair on women; in the 1960s there were people offended by long hair. Take the woman from Pulaski IL who wrote to a newspaper about the lack of hairnets in 1968: “When we enter a restaurant and notice a loose long-haired employe we leave. There is no law YET that we have to eat hair, nor eat with the Hippies, nor anything that resembles them.”

In the 1970s male servers were also sometimes the target of complaints if they had long hair or bushy beards.

But times change. Some restaurant patrons did not object at all to servers with long hair, especially if they were young and attractive like the “Grog Shop girls.” Grog Shops were part of the Stouffer’s company, a restaurant chain that had a history of strict policies on waitress garb, banning seamless hose and requiring waitresses to wear lace-up oxfords, girdles, and hairnets. However, when the Grog Shops opened in 1970, Stouffer’s dressed waitresses in micro-mini skirts, boots, and blouses with plunging necklines and asked them to wear their hair long and loose. I seriously doubt that health departments got a lot of complaints about the absence of hairnets.

© Jan Whitaker, 2016

14 Comments

Filed under food, sanitation, uniforms & costumes

All you can eat

allyoucaneatFjordsSmorg-Ette

Except for the patrons of rarefied restaurants for whom exquisitely hand-crafted miniature food represents the triumph of artistic appreciation over animal hunger, most people like food in quantity. Even if they do not eat a great deal, they like the idea that they could if they wanted to.

allyoucaneatJPG1896ElyriaOHRestaurants advertising free seconds — or thirds — can be found in the 19th century, one example being the City Restaurant in Elyria OH in 1896 [shown here]. But it wasn’t until the Depression of the 1930s that the all-you-can-eat idea became a newsworthy phenomenon. In response to declining business, restaurants such as Childs in the East and Boos Brothers in the West took advantage of falling food prices by offering patrons as much of whatever they wanted for a set price of 50 or 60 cents.

In this Depression experiment restaurant proprietors learned something important about how people react when offered unlimited food. A few people went crazy, stuffing down as much as they could [below: Peter Rabbit cartoon by Harrison Cady, 1933], but most didn’t eat more than they normally would. If they overindulged in anything, it was desserts.

allyoucaneatJPG1933PeterRabbitHarrisonCady

All-you-can-eat as an adaptation to challenging economic conditions did not altogether disappear with the end of the Depression. Many restaurants found that having one night a week when they offered a special deal on a particular food, especially fried chicken or fish, could fill the house on a perpetually slow weeknight or help to build business generally.

Smorgasbords based on Swedish hors d’oeuvres tables also made their debut in the 1930s. At Childs and other Depression all-you-can-eat restaurants patrons relied on a server to bring their order, but smorgasbords introduced a novel approach: patrons helped themselves to relishes and appetizers from an attractively laid out table, and were then served with their main course as in a traditional restaurant.

allyoucaneatJPGKewanee95cents

The smorgasbord idea, it turned out, was a step on the way to the all-you-can-eat buffet. In the 1950s and 1960s chains developed whose entire business plans were based on bargain-priced buffets abounding with macaroni and cheese, chow mein, fried chicken wings, and “sparkling salads,” i.e. jello. Chains divested smorgasbords of their ethnic overtones even as some continued to call themselves by that name. In California, the word “smorgy” emerged (variations included smorga, smorgee, & smorg-ette). Rather than using round smorgasbord serving tables with food presented in decorative bowls and platters, high-volume chains tended toward cafeteria-type service with stainless steel pans.

allyoucaneatEric'sSwedishSmorgasbordGlendoraCA

California smorgys displayed seeming cultural diversity, with Ramona’s Smorgy, Mario’s Smorgy, and Gong Lee’s Smorgy. I’m still trying to grasp the concept behind Johnny Hom’s Chuck Wagon/Hofbrau/Smorgy in Stockton CA, the town that may have merited the title of smorgy capital of the U.S.A.

Along with the Swedish smorgasbord tradition, the spread of buffets and smorgys nationwide may have been aided by the $1.50 midnight spreads in Las Vegas casinos, which in the 1950s gave all-you-can-eat a popular culture imprimatur.

Opinion has been divided as to whether all-you-can-eat (or the more genteel “all-you-care-to-eat”) restaurants tended to serve cheap and inferior food. Many restaurants stressed that they baked daily, made their own sauces, or used fresh vegetables. “At Perry Boys’ Smorgy Restaurant, an inexpensive price doesn’t mean a cheap product,” according to an advertisement listing brand name foods in use. Yet, a 1968 restaurant trade journal seemed to suggest otherwise judging from its advice that “attractive buffet fare based on low-cost foods is essential.” For Quick Chicken Tetrazzini, it recommended mixing pre-cooked diced chicken with condensed mushroom soup and serving it over noodles.

As popular as all-you-can-eat restaurants were in the 1960s and 1970s, they suffered in the public relations department. They often undermined their own mini-industry with insults slung at each other. Is it helpful while touting your own restaurant to remind the public that “the words ‘all you can eat’ often mean quantity at the expense of quality”? And what does it say about the many restaurants advertising fried perch specials when a competitor says of its fish: “This is NOT frozen perch”?

AllyoucaneatJPGPhoenix&MesaPaulPerry'sSmorgee

Likewise some operators took an unfortunate “the customer is not always right” stance by posting signs that warned patrons to take no more than they could eat [see above]. This was directed at those, admittedly a small minority (but still!), who came equipped with plastic-lined handbags or special pouches in their coats in which to stow food to carry away. Meanwhile, other proprietors denounced these warning signs as an insult to guests.

Customers with huge appetites were another species of problem that most all-you-can-eat restaurants tried to be philosophical about, figuring above-average consumption would be balanced by the light eaters. Proprietors told themselves that the man who downed 90 steamed clams, or the one who swallowed 40 pieces of fried chicken, would provide free advertising when he boasted at work how much he ate. Families were prized customers, construction gangs less so. And they dreaded school football teams. Some restaurants located near the University of Michigan in Ann Arbor found it necessary to put restrictions on salad bars.

allyoucaneatFL

Let’s face it, since the fall of Rome, gorging has been seen as unattractive. Restaurant owners and employees sometimes expressed disgust at customer behavior such as grabbing food off trays as staff tried to replenish buffets. “It’s disgusting,” said the proprietor of a Dallas all-you-can-eat steak restaurant, adding, “Some of them just ought to be led off to a big, old hog trough.” Another manager admitted that workers called customers “animals” in private. “You lose your appetite working in a place like this,” said one.

As a reporter wrote of Las Vegas buffets in 1983, “If I ever see another metal pan of mashed potatoes awash in melted margarine, another sea of macaroni salad, another ‘medley’ of canned corn, carrots and peas . . .” Stop right there!

© Jan Whitaker, 2016

9 Comments

Filed under chain restaurants, family restaurants, food, patrons, popular restaurants, restaurant etiquette