Tag Archives: confectionery restaurants

Famous in its day: Fera’s

fera'sfrontIn the second half of the 19th century wealthy families patronized Fera’s Confectionery and Restaurant in Boston, which had earned a reputation for high quality pastries and candies throughout the East. The business was established ca. 1855 in the basement of the Temple Club on West Street, and after 1876 was located on Tremont across from the Common and near the Boston Theatre. [The trade card shown front and back in this post is probably from the 1880s.]

At Fera’s, patrons could enjoy dainty luncheons or after-theater suppers or could arrange to have the firm cater their next dinner party, complete with table ornaments. Women shoppers might stop there for lunch or bon bons after a visit to the shopping district where, in 1866 for instance, they could consult a clairvoyant or pick up such things as freckle lotion, a new perfume from Mexico called Opoponax, potted meat, or library slippers. Fera’s was especially popular with female patrons, as was always the case with confectioneries in the days when many other kinds of restaurants were considered off-limits to respectable women. [see 1866 advertisement below]

fera's1866

Respectability in eating places was not easily achieved then and it’s surprising that Fera’s was able to rescue its reputation from a scandal it was caught up in not long after opening. It was constantly in the newspapers in 1857 because of a sensational divorce case in which a husband alleged that his wife had committed an “adulterous act” in Fera’s. Although the defendant’s lawyer argued that no such occurrence took place since the restaurant was “a wide hall” that was “open all the way through” (i.e., not divided into small private rooms or boxes), the divorce was granted, branding the defendant as an adulteress and leaving in doubt what had occurred where.

Somehow Fera’s survived the scandal, as well as George Fera’s own marital breakup, fires, robberies, changes of address, and a couple of bankruptcies.

At the Tremont address Fera’s was divided into two sections with the restaurant occupying space behind the confectionery and separated by an arched doorway. After redecorating in 1887, the restaurant was painted in cream and gold, with lower walls in marble and upper walls hung with large mirrors. Electric lights were installed, producing a  bright and glittering style that emulated a Paris café.

fera'sback

Like many Europeans in the culinary trades who came to this country, George Fera had traveled a prestigious career path before arriving on U.S. soil in his early 20s. Born in Lübeck, Germany, he compressed a lifetime into a few years. Starting out at a young age he had trained in confectionery in Paris, succeeding so well that he was appointed confectioner to the Czar of Russia in St. Petersburg, where he remained for a number of years. Upon his arrival in the United States, he went to work at a New Orleans hotel, moving from there to New York City where he was employed by the famed confectioner Henry Maillard. He was said to have made for Maillard’s the first caramels produced in this country.

George Fera retired around 1890 and his two sons, who had been working with him for years, took over. In 1892 Fera’s closed and the furnishings and equipment were auctioned, including in part: “30 marble-top saloon tables, 75 bentwood chairs, 5 nickel plated show cases, one show case with deck, one square [show case] with fancy chocolates, two large mirrors, candy jars, 50 doz. wine, cordial and hot water glasses, decanters, Eper[g]nes punch bowl, triple plated spoons, knives and forks, plated castors, water pitchers and cold water urn, 600 decorated French china plates, platters, compotes, pitchers, cups and saucers, &c., Jap. plates, fine lot candies, French wedding cake ornaments, fruits and marmalades in jars, costume crackers, candy machines, bon bons, ice cream apparatus, &c.”

© Jan Whitaker, 2008, revised 2015

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Hot chocolate at Barr’s

e.c.Barrtearoomca1906

Even in a good-sized, prosperous city as Springfield MA was in the late 19th century, a chance to sit down and be served a cup of hot chocolate or other light, non-alcoholic refreshments was hard to come by. Other than hotel dining rooms, usually open only during mealtimes, there was just about nothing.

Except for the city’s leading confectioner. As was true in other cities, a confectionery restaurant assumed a prominent role in feeding and entertaining the public.

E. C. Barr & Co. was Springfield’s leading restaurant, caterer, candy and ice cream maker, and baker of fine pastries and wedding cakes. In an advertisement in December 1889 it advised, “Ladies while on your Holiday shopping tour try a cup of that hot Chocolate, Cocoa or Bouillon at BARR’S Restaurant.” For most of its long existence it did business on Main Street, for 20 years occupying a corner just across from the city’s foremost retailer, the Forbes & Wallace department store.

e.c.barr1884Barr’s reach went beyond Springfield. With a branch in Northampton, its fame was known throughout Western Massachusetts. The restaurant ran advertisements in Amherst to lure students from the Massachusetts Agricultural College to come out for a “spread” or a class dinner. This 1884 example ran in the M.A.C.’s yearbook.

Barr’s stayed in the public eye as a prime banquet venue and with elaborate show window displays of confectionery. In 1909 the company commemorated the exploration of the North Pole with representations of Cook and Peary and their exploring party, all made of sugar fashioned by owner Edwin Barr’s son Walter.

Recently I was lucky to find the postcard image of the Japanese Tea Room in the Barr restaurant shown above. It dates from about 1906, when a dessert called the Priscilla College Ice, an ice cream soda with a “totally different flavor,” was a popular order. Edwin Barr’s second wife, Minerva, worked with him and it’s likely she supervised the tea room and may have chosen the Japanese theme which was in vogue then.

Barr’s was begun in 1865 or 1866 when founder Edwin Barr finally decided to give up prospecting for gold in California and Montana and returned to Springfield to settle down. It wasn’t until around 1891 that Edwin acquired the Main and Vernon corner (384 Main), one of the most valuable corners in the city’s shopping district. (It’s likely that the 884 Main address on the trade card shown here is misprinted.)e.c.barrtradecard

In 1870 an article in the Springfield Republican claimed that Barr’s decor was more “tasteful” than that of Delmonico’s in New York. Keep in mind that the New England taste of that time leaned toward plainness. The story also praised the appearance of the restaurant’s menu which was printed on cream paper with a thin magenta border – “neat, but not gaudy.”

Sadly the Barr family’s lives were not so neat. In 1891 Edwin’s eldest son, George, who managed the family’s Hotel Warwick in Springfield, shot and killed his wife and himself in a fit of jealousy. Edwin’s third son, Jesse, manager of the Northampton restaurant, died of syphilis in 1900.

Fortunately Edwin’s son Edgar lived a long life and carried on his father’s business for a time after Edwin’s death in 1911. In 1912 the restaurant moved to East Bridge Street and later was recreated on State Street. I have not been able to discover how long it remained in business.

Clearly Barr’s glory days were at Main and Vernon. That site underwent many demolitions, the latest being construction of the Monarch Place hotel and office complex.

© Jan Whitaker, 2013

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Anatomy of a restaurateur: Charles Sarris

SarrisCandyKitchen1939

It is always a big deal to me when I find a restaurant proprietor’s memoir, all the more so when he or she conducted an “everyday” sort of restaurant. My Ninety-Five Year Journey, privately published by Charles N. Sarris in 1987, was a just such a wonderful, and rare, find.

The book illustrates a fairly typical restaurant career for thousands of Greek-Americans who opened restaurants in small towns which had few eating places in the early decades of the 20th century.

Charles was born in Lesbos, Greece, in 1891. At 19 he lived in dread that any moment he would be conscripted into the Turkish army and, possibly, spend the rest of his life in an occupied country. He decided to leave for the U.S. For the next six years he bounced around Connecticut and Massachusetts, working in Greek-owned confectioneries where he learned to make candy and ice cream. In 1916 he went to work in a new confectionery in Amherst MA, population 5,500. It wasn’t long before Charles and his partners, who included his brother James, took over the confectionery and expanded it into a lunchroom serving basic fare such as hamburgers and ham and eggs.

SarrisCandyKitchen1921ADVThe restaurant was named the College Candy Kitchen [1921 advertisement pictured], obviously aimed at student patrons from Amherst College and the Massachusetts Agricultural College (now the University of Massachusetts). Candy Kitchens run by Greek entrepreneurs could be found throughout the United States in the early 20th century. Coincidentally, another “College Candy Kitchen” did business in Cambridge’s Harvard Square.

One of only three Greeks in Amherst when he arrived, Charles would not feel welcome in his new home for some time. He heard racial and ethnic slurs unfamiliar to him from his previous residency in Andover MA. He observed that many townspeople valued people from France, Germany, or England more highly than those from Italy, Poland, the Middle East, or Greece.

In 1927 he and two other merchants who occupied the three-story building located on Main Street across from Amherst town hall formed Amherst Realty Co. to buy the property. Yet not until 1939, after running a thriving restaurant for 23 years, did Charles finally gain admission into one of the town’s fraternal organizations, the Rotary Club.

SarrisCandyKitchenca1927

The College Candy Kitchen modernized and expanded in the 1920s [1920s Spanish-style interior shown], despite a disastrous fire in 1928 which necessitated moving to a new location for several months. Business slowed drastically but Charles and James got through the Depression ok.

Students, who made up the bulk of customers, balked when the restaurant introduced new foods such as yogurt and melons. Some greeted watermelon with the objection, “Gee, we’re not Alabama Negroes!” Charles reassured them that the menu would always include staples such as boiled dinners, baked beans, and meatloaf. For decades the restaurant continued to produce its own baked goods, ice cream, and, for holidays, candy.

Once again Charles encountered customer resistance when he hired Afro-Americans as staff or served them as patrons. “We had a lot of opposition from the students but we ignored it,” he wrote. Eventually they settled down and got used to it.

According to Charles, the restaurant closed in 1953 due to illness, parking problems, and customers’ demands for alcoholic beverages (which he did not wish to deal in). It was succeeded by the Town House Restaurant. A 1953 bankruptcy auction notice gave a fair idea of the size of the restaurant then. On the auction block were 30 leather upholstered booths, two circular booths, four showcases, a soda fountain with 12 stools, and kitchen, bakery, and ice cream equipment. I can just picture it.

© Jan Whitaker, 2013

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Diary of an unhappy restaurateur

hill'sTrenton1882or1883Edmund Hill began working in his father’s bakery and restaurant full-time in 1873 when he was 18. His help was needed because of his father’s poor health. He wanted to go on to Yale, yet he devoted his career to the business, which was operated under his father’s name Thomas C. Hill.

Hill'sMenuCardSAMPLEThomas Hill founded the business in 1860, rapidly becoming one of the city’s leading caterers and furnishing everything needed for soirees, suppers, and weddings except, as a 1866 newspaper story remarked, the brides and bridegrooms. Located in the center of Trenton, New Jersey, the restaurant advertised in 1882 that it was “the largest and finest between New York and Philadelphia” and could provide in its dining rooms or beyond all the fancy dishes of the day: boned turkeys, croquettes, rissoles, jellied meats, carved ice blocks, charlottes, spun sugar centerpieces, and bon bons. Hill’s hosted many organizations at its Greene Street location, including the Young Men’s Gymnastic Association whose members stuffed themselves in 1883 with many of the above plus a variety of ice creams, meringues, and walnut kisses. He specialized in fancy desserts, as is demonstrated by a portion of an 1883 souvenir menu shown here (courtesy of Henry Voight — The American Menu).

Hill'sDiningRoomsEdmund’s diary from 1876 through 1885 has been transcribed and digitized by the Trenton Historical Society and makes fascinating reading. Among other things it gives rare glimpses into the running of a bakery/restaurant/confectionery/catering business in the later 19th and early 20th centuries. Edmund was a reluctant restaurateur. As the Historical Society’s site says, “Edmund severely disliked, even hated, working in the restaurant business and he focused much of his energies elsewhere, such as pursuing real estate and civic affair concerns throughout Trenton.”

Despite Edmund’s lifelong disappointment over being forced to take up a trade, he ran a successful business which he diligently kept abreast with the progress of the times, remodeling the restaurant, increasing baking capacity, and installing electricity. In the 1880s Hill’s restaurant and catering service, almost certainly run on a temperance basis, was known throughout New Jersey. And it made money as his diary entry of December 31, 1881, shows: “Finished up accounts in store. We took in $18,146.60, against $15,294.40 last year. Very satisfactory all around.”

Edmund became an expert cake baker and could, and did, fill in for just about any employee. In 1880 he paid his German baker to teach him how to make the Vienna bread made popular by the 1876 Centennial Exposition in Philadelphia. (“Bargained with Karl to teach me baking for twenty five dollars.”) On at least two occasions he organized a series of public cooking lessons taught in Trenton by cookbook author Maria Parloa of New York. In his diary he wrote that he found her lecture on bass with tartar sauce, baked fish with hollandaise sauce, ginger bread and vegetables “very instructive.”

Hill'sADV1880When he traveled to New York City or other cities he often ate at leading restaurants and probably toured their facilities. He mentions going to Dorlon’s, the renowned oyster restaurant in Fulton Market as well as Delmonico’s, the Hotel Bellevue, the Astor House, and the Vienna Model Bakery, all in NYC. He went to Moretti’s – Charles Delmonico’s favorite place for ravioli – but evidently did not care for it. (“Do not like Italian cooking.”) He even attended the French Cooks Ball to check out the fare. (“Dresses and dancing were ridiculous. The tables were superb.”)

In addition to ensuring the reputation of Hill’s Restaurant and Bakery, he was a well-off, well-read man of the world who traveled to Europe several times, a successful real estate developer, a banker, a city councilman, an esteemed civic benefactor, as well as a devoutly religious family man. He was friends with famous people, including Leo Tolstoy, whose son he hosted at an honorary dinner at Delmonico’s. Yet, according to the Historical Society’s site, he never got over having to end his education to take over the family business and considered himself a failure.

He sold the restaurant building and all his catering equipment in 1905 while moving the bakery which continued in business for many years thereafter.

© Jan Whitaker, 2013

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Greek-American restaurants

GreekrestaurantMarlboroMA

Ethnic restaurants are generally seen as places where people from cultures outside the U.S. provide meals similar to what they ate in their homelands. A high degree of continuity between restaurant owners, cooks, and cuisines is presumed, as in: the Chinese run Chinese restaurants in which Chinese cooks prepare Chinese dishes.

Questions are sometimes raised about whether, for example, Chinese restaurants in America have adapted to American consumer’s tastes to the point where the Chinese cuisine is not “authentic,” but few question how obviously true or historically accurate it is to assume that Chinese always cooked or served Chinese food.

History is rarely tidy. Chinese, Germans, and Italians cooked French food. Germans ran English chop houses. And people of almost all ethnicities — Irish, Italian, German, Croatian, Greek — cooked American food and owned American restaurants.

GreekPaul'sLuncheonette233Greek immigrants, in fact, have been especially inclined to run American restaurants which serve mainstream American food, with little suggestion of the Mediterranean. Typically they’ve been  the independent quick lunches, luncheonettes, coffee shops, and diners that are open long hours, serving breakfast, lunch, and dinner to working people. Many have been run under business names such as Ideal, Majestic, Elite, Cosmopolitan, Sanitary, Purity, or Candy Kitchen, rather than the proprietor’s name.

The emphasis on names suggesting quality or cleanliness is explained by the tendency of Americans in the early 20th century to brand Greek-run eateries as “greasy spoons” or “holes in the wall.” A negative attitude to Greek eating places is evident in the following piece of rhyme published in the Cleveland Plain Dealer in 1926 entitled “Where Greek Meets Greek”:

The other day I wandered in where angels fear to tread –
I mean the well known Greasy Spoon, where hungry gents are fed;
Where eats is eats and spuds is spuds, and ham is ham what am –
And the pork in the chicken salad is honest-to-goodness lamb.

GreekConstantineDrive-In

Certainly there were substandard Greek restaurants, but I’ve found that Greek-American proprietors had a propensity to plow profits into modern equipment and fixtures whenever possible.

Greek immigrants showed strong affinity with the restaurant business since the beginning of the 20th century when they began coming to the U.S. in large numbers. The reason for this is often attributed to a lack of English skills, but the first Greek restaurants, actually coffeehouses where patrons could linger, probably had more to do with the absence of women among early Greek migrants. Coffeehouses furnished community. Although in big Eastern cities many Greek restaurants continued to focus on Greek immigrants, many enterprising Greeks took the step of expanding beyond their compatriots. Some, such as Charles Charuhas who established the Washington, D.C. Puritan Dairy Lunch in 1906, were expanding or transitioning from the confectionery and fruit business.

While heavily invested in the New England lunch room business, especially in Providence RI and Lowell MA, Greek immigrants spread to many regions of the U.S, bringing restaurants to the restaurant-starved South. It is impressive that a Raleigh-based Greek trio opened its 15th restaurant in North Carolina as early as 1909. At that time, Greeks were said to be “invading” the lunch room trade in Chicago, operating about 400 places. Because of the simplicity of American cuisine, it was said that two months spent shadowing an American cook was all it took for Greek restaurateurs to pick up the necessary skills.

GreekTorchofAcropolisDallasOther successful Greek restaurateurs of the past century included John Raklios who at one point owned a chain of a couple dozen lunch rooms in Chicago. In New York City Bernard G. Stavracos ran the first-class restaurant The Alps on West 58th, established in 1907. The Demos Cafe in Muskegon MI was one of that city’s leading establishments. In Dallas The Torch of the Acropolis (pictured) had a 36-year-long run, closing in 1984, while the College Candy Kitchen was an institution in Amherst MA.

The children of successful Greek restaurant owners often preferred professional careers, but a new wave of Greek immigrants arrived after WWII, gravitating to diners, particularly it seems, in New Jersey. In 1989 the author of the book Greek Americans wrote that according to his estimate about 20% of the members of the National Restaurant Association had Greek surnames. And, as if demonstrating a flair for adaptation, according to a 1990 study, Greek-Americans were then dominating Connecticut’s pizza business.

GreekdinerDrimonesBrosNJ

© Jan Whitaker, 2013

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Famous in its day: Reeves Bakery, Restaurant, Coffee Shop

The renowned Reeves of Washington, D.C. was a many splendored thing. So much so that for lack of space I had to leave out its other historical identities as Grocery Store, Tea Room, Confectionery, and Soda Fountain. Though called a restaurant, it was really a lunch room of the bakery/confectionery type which closed for the evening.

Over its eleven decades in business the homely eating place expanded, changed focus, remodeled, went through three generations of Reeveses plus two or three other owners, burned, rebuilt, closed and disappeared for a few years, reopened at a new location, and through it all managed to build and hold onto an army of loyal followers who still miss it four years after it closed for good in 2007.

How old was it when it closed? I figure it had been 112 years since its founding as a grocery store by Sewell A. Reeves in 1895. Although the restaurant itself as well as newspaper stories usually dated Reeves’s beginnings to 1886, I have found no evidence for that. In 1887, and up to at least 1892, the 1209 F Street site was occupied by G. E. Kennedy’s grocery store, while Sewell Reeves was identified in city directories as a clerk for other businesses. But whatever … Reeves was D.C.’s oldest surviving restaurant when it closed. According to a 1989 column by restaurant reviewer Phyllis Richman, its nearest competitor for longevity was Napoleon’s, established in 1925.

During its first three years of existence, Reeves expanded his grocery store by adding coffee roasting and candy making operations, a bakery, and a lunch counter which at first seated only 12 people. By 1902 he had enlarged the building with the bakery and candy departments occupying the second and third floors and the lunch counter lengthened to seat 150. At Sewell’s death in 1941 his son Algernon, who had managed the business since 1916, took ownership.

After Algernon died the business was sold in 1966 by his son John to the Abraham brothers who remodeled the premises and successfully broadened the clientele from its traditional feminine base which had largely deserted F Street stores in favor of suburban shopping centers. The middle and late 1960s, characterized by racial unrest and downtown desolation, marked a low point for Reeves, and it would not have been at all surprising if had met its end around 1970 – but in fact it still had close to 40 years of life left in it.

Reeves remained the kind of comforting eating place known for waitresses with long tenure and a menu untouched by the latest food fashions. Affordably priced dishes such as chicken salad sandwiches and pie, especially strawberry pie, were dependable favorites.

Reeves went through the 1970s with its somewhat dowdy appearance intact. High ceilings were equipped with fans and brass chandeliers, while Tiffany lamps hung over the 100-foot dark cherry counter. [pictured] Then, in 1984, a disastrous fire destroyed the interior. When Reeves reopened in 1985 it had an entirely new look, with blond counters, exposed brick walls, and a dropped ceiling effect with recessed lighting. The old booths were gone, replaced with more comfortable ones padded in dull maroon. Of the original fixtures only the wooden counter stools remained.

Customers had barely adjusted to the modernization when the next blow came in 1988 when the property was sold for $7 million to a developer planning an office building. But Reeves wasn’t finished yet. In 1992 the restaurant’s former general manager reopened it barely a block away on G Street, rehiring much of the old staff and for the next 15 years turning out thousands more strawberry pies.

I have no doubt that even now the occasional visitor can be found on F or G streets looking for Reeves.

© Jan Whitaker, 2011

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