Anyone who wanted to celebrate New Year’s Eve at New York City’s nightclub The Latin Quarter in the 1940s and 1950s had to plan ahead. Way ahead, as in July or August.
Packing the house for two or three shows nightly meant that every travel agency in America had the LQ on its list, as did every convention planner. In 1956 it was said that there was scarcely an insurance company anywhere that didn’t include a night at the Latin Quarter among its prizes for top-selling agents.
The most ordered dinners were favorites of the time. Nightclubs weren’t known for the best food in town. Obviously, patrons were not there for the food, but for the show with lightly clad women. In the mid-1950s roast beef was tops. Then, somewhat surprisingly, came turkey, then steak.
The Latin Quarter opened in 1942, with Lou Walters as manager-owner and E. M. Loew’s of Boston’s Loew’s theaters as a financial backer. Walters (father of Barbara Walters) also had interests in LQ clubs in Boston, Miami, and Detroit, along with other nightclubs in New York and Florida.
In addition to the nearly nude performers and big name bands and comedy acts, the LQ threw in some trick performances such as a waiter who unexpectedly squirted guests with water and a drunk photographer who would stumble onto the stage taking pictures of performers and creating a noisy ruckus. He was so convincing that guests (and sometimes even waiters) would try to shush him or have him arrested.
The Latin Quarter closed just before New Year’s Eve in 1968, marking the end of New York’s nightclub era. The building went through various identities after that, as a porn theater, a disco, and a hip-hop club.
Best wishes to everyone for happiness in 2020. Have fun, plan ahead, and don’t be fooled!