The menu shown here caught my eye as I was browsing the internet. Of course, I wanted to know more about it. The first thing I discovered was that it is available as a reproduction.
Evidently the Trebor Dinner was a specialty menu for complete dinners of multiple courses. Three dollars was a steep price for the Depression when this menu was introduced, at least double what a comparable meal would have cost in a moderately-priced good restaurant then.
The illustrated menu shows 14 entrees. But the restaurant almost certainly did not have all the exotic items available at all times. Another fish & chips, inc. menu from 1937, for example, offered one appetizer, one soup, and only four entrees.
The menu could date any time from the opening of the restaurant in 1936 into the 1940s. Its clever design may have been due to owner Bob Winter’s background in advertising. Why the menu is named “Trebor Dinner” is a mystery. It’s possible that Trebor is a play on the owner’s name Robert.
Fish & chips, inc. was conveniently located in the Loop, across the street from the central Chicago library, now the Chicago Cultural Center. It was a handy location for a 1943 dinner of the literary members of the Boswell club, admirers of Doctor Samuel Johnson. In their honor the restaurant posted one of Johnson’s quotations over their table in which he criticized French menus, requesting “thy knaves to bring me a dish of hog’s pudding, a slice or two from the upper cut of a well roasted sirloin, and two apple dumplings.”
It was a popular restaurant, said to be especially well liked by male patrons. In 1944, during World War II, lines formed at the door. The following year it was enlarged to seat 300. [1949 advertisement shown]
With no meat on the menu, the restaurant would have had the advantage of escaping wartime food restrictions and shortages.
Advertising that it had 50 varieties of fish on hand daily, a lunch or dinner could include sunfish, crappies, smelts, cod, brook trout, sea bass, shrimp, and lobster among many others. The restaurant advertised heavily during the Lenten season.
Bob Winter died in 1953 and the entire contents of the restaurant were auctioned, including groceries.
© Jan Whitaker, 2021