Name trouble: Sambo’s

SambosGoletaCA

You might imagine that chain restaurants would spend vast amounts of time and money researching potential names in order to pick one that would convey exactly the desired associations and nuances. Certainly one that would not insult a portion of its intended customers.

I’m sure most do. Sambo’s was not among them.

Wouldn’t the founders of Sambo’s, in the late 1950s, dimly perceive that the name Sambo was not beloved by everyone, especially African-Americans?

Why would they decorate with images from the book “Little Black Sambo,” the American editions of which were filled with racist caricatures?

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Evidently they had no idea that Sambo had been – and still was – a derogatory word for black males for over 100 years; that the name and ridiculous images of Sambo were used on many consumer products in the early 20th century; and that after WWII school libraries had complied with requests by African-Americans to remove the book from shelves.

Even if they didn’t know any of this, when protests erupted they might have realized they had made a terrible mistake. Regardless of whether “Sam-bo” originated from the first name of one of them combined with the nickname of the other.

Nope, nope, nope, and double nope.

Instead the founders, their successor, and the corporation that finally took over the chain all insisted right up to the bitter end that no harm was intended or implied. Even as they renamed some units in the East where there had been boycotts, the company insisted the change was purely in order to market their new menus.

sambo's216CabrilloHwy1960The first Sambo’s was opened in Santa Barbara in 1957. [pictured] By 1977, when the son of one of the founders was heading the company, the chain was the country’s largest full-service restaurant chain, with 1,117 units.

But trouble was looming. Protests during the West Coast chain’s expansion into the Northeast had already resulted in renaming units in the Albany NY area “Jolly Tiger.” Eventually there were 13 Jolly Tigers in various towns. Protest would spread to Reston VA, New York, and New England including at least 9 towns in Massachusetts. In 1981 the Rhode Island Commission on Human Rights ordered the company to change its name in that state because indirectly the name violated the 1964 Civil Rights Act by denying public accommodations to black persons.

SambosNoPlaceLikeSam'sLogo1981The company responded that it would rename 18 of its Northeastern units “No Place Like Sam’s”; in fact according to an advertisement a few months later they actually renamed 41 units.

Soon thereafter the company began to collapse. In November 1981 it filed for Chapter 11 bankruptcy protection, closing more than a third of its units. In Leominster and Stoughton MA, early morning customers had to pick up and get out immediately so the restaurants could be padlocked.

In 1982 all, or most, remaining Sambo’s were renamed Seasons. By 1984 most of the Seasons restaurants had been sold to Godfather’s Pizza and other buyers.

The successive name switches undoubtedly hurt business, but a more serious problem was that Sambo’s, like other chains using a coffee shop format with table service and extensive menus, had been steadily losing out to fast food chains. Unsurprisingly, it did not survive.

© Jan Whitaker, 2013

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“Eat and get gas”

EatandGetGasMO

When I first encountered that jokey phrase as a child I thought it was amazingly clever and funny. So did many adults, evidently, because over the decades numbers of roadside eateries adopted it as a catchphrase. Even as late as 1976 Stuckey’s was using it on a billboard near Dallas. A roadside gas station/café outside Omaha bore the equally cornball name Tank and Tummy.

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It wasn’t long after thousands of Americans acquired cars and took to the roads in the 1920s that all kinds of roadside businesses popped up to serve them. They ranged from campgrounds in farm fields to tourist homes and cabins, gas stations, tea rooms, and cafés. The Depression failed to stifle the urge to travel by car while inspiring thousands to try to make a living from passing traffic. Among the ideas included in a dispiriting little 1937 pamphlet called The Roadman’s Guide (“A Valuable Book of Money Making Formulas, Recipes, Ways, Plans and Schemes”) were carnival games, refreshment stands, and “eating joints.”

AncestryOzarkTavernWestphaliaMO

The gas station/restaurant combination was a popular one, often further combined with a gift shop or rooms for overnight guests. The logic is the same one-stop-shopping idea used by department stores: get customers to stop in for essentials and they may buy other things they didn’t even know they wanted. In Taunton MA in the 1920s, the Marvel Lunch and Filling Station not only had chicken and duck sandwiches on offer but also advertised “Stop and See the Trained Bears.”

Although it did tend to render them less refined, some tea rooms were linked to gas stations. Yet Duncan Hines’ 1937 edition of Adventures in Good Eating for the Discriminating Motorist gave a slightly grudging nod to The Old Elm Tree near Fremont OH, indicating “Just a wayside place with filling station adjacent but they serve a mighty good steak and chicken dinner, as well as all kinds of sandwiches and salads.”

Among those who tried combining gas and eating in the Depression – and succeeded – were Harlan Sanders and Gus Belt, respectively founders of Kentucky Fried Chicken and Steak ’n’ Shake.

AncestryTrouttCafeWoodlawnIL

Which came first in these combined ventures — the gas station or the restaurant? I’ve decided that in most cases it was – and still is – the gas station. And that might account for why so few roadside dining spots earn a reputation for fine food. Consider chains such as Stuckey’s, Nickerson Farms, and Dutch Pantry.

With superhighway construction in the 1950s and 1960s, highway stops institutionalized paired restaurants and gas stations, though by this time they were housed in separate buildings. In 1961 the Stouffer Corporation teamed up with Standard Oil of Ohio to test automat-style restaurants. They were not a success, but generally highway self-service food courts have proved acceptable to the motoring public.

Like many of the eat-and-get-gas highway oases before them, interstate service plazas also do duty as truck stops. But that is the subject of a future post.

© Jan Whitaker, 2013

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The fifteen minutes of Rabelais

Watch me wipe that smile off his face.

Watch me wipe that smile off his face.

François Rabelais was a French writer, an eccentric, and a joker who lived centuries ago. Based on a prank he pulled to get out of paying a dinner bill, the phrase “quarter hour of Rabelais” has come down through history to refer to the unhappy time when diners are confronted with the bill for their restaurant meal.

Personally, I am someone who always has a rough estimate of what I’ll have to pay at the end, so I am scarcely in the same boat as Rabelais. All the more so because I definitely would not go into a restaurant (in his case, an inn) and order a meal knowing I had no money.

But, it is a well known fact that some people order freely – and drink freely – to the point that they have no idea what their total bill will come to. And, in the olden days, there was no written menu so it wasn’t always clear what everything cost.

According to lore, Rabelais was penniless yet ate and drank as though there would be no reckoning. When the bill came, he held up a flask and announced he planned to poison the king with its contents. He was arrested and carried off to the palace. The king took the whole incident as a big joke. An unlikely story if I ever heard one.

Nevertheless the phrase survived and is, or was, well known in France as a moment of letdown when you realize you’ve got to pay the bill. Maybe in modern times credit cards have distanced us from that feeling. Or, is it simply that not that many people sit around restaurant tables drinking all night anymore?

Obviously misery about paying the bill is worsened if the diner is short of money. Or if his or her companions have departed without leaving enough money for their shares – something that can still be counted on to happen from time to time. Perhaps that is a modern example of the “quart d’heure de Rabelais” as it was memorialized in the following bad poetry from 1887.

LeQuartd'heureGeorgeR.Sims1887

The question of who pays is an associated issue. Though it isn’t well known, the law considers everyone at the table responsible for the check. If there are four and three leave, and all the orders are on one check, the last person remaining must pay the total bill.

© Jan Whitaker, 2013

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Image gallery: shacks, huts, and shanties

TheHutEvanstonLike stands, shacks most certainly represent a type of eating places whose origins stretch back into antiquity. Their simple structures can be erected hastily for fairs or to capture the pennies of hungry travelers. In an automobile culture they suggest open spaces and open roads.

They convey honest rusticity with uncomplicated, inexpensive fare for ordinary folks rather than elaborate cuisine accompanied by the pomp and ceremony of the palace as enshrined in posh restaurants. The kinds of food sold in shacks, huts, and shanties is likely to be lobster, fried chicken, barbecue, or other casual fare that is eaten with the hands, and quickly.

Shanties1930sFrontLow prices are implied in huts and shacks. The slogan of the Shack in Upper Darby PA was “Where Dining is an Event not an Extravagance,” while New York City’s eighteen Shanties of the 1930s promised “The Country’s Finest Products at the City’s Lowest Prices.” For 15 cents the menu offered orange or tomato juice, buttered toast, and coffee.

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On the other hand, low prices or not, how many people would want to patronize a true shack? The crude Depression-era lunchroom shown above has a tarpaper roof and scanty stock on its display shelves.

Jerry'sShackSLCToday, because such places are harder to find, they project a strong contrast with the manufactured food and decor of chain restaurants. In contrast with artless roadside shanties, McDonald’s and other fast-food outlets are carefully designed, highly managed food selling environments.

ShackNYCAt the same time, restaurants tend to look to the past rather than the future for themes that will attract customers. Shacks and huts are entirely capable of filling that role too, even in New York City, a most unlikely setting. The Shack, in Manhattan, is scarcely convincing. One of Chicago’s leading restaurants of the 1930s was the Chicken Shack, which was furnished with not-a-bit-rustic modernistic chrome tables and chairs. Its proprietor, Ernie Henderson, was invited to demonstrate his chicken frying methods at the 1939 convention of the National Restaurant Association, marking the first time an African-American was given such an opportunity.

© Jan Whitaker, 2013

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What would a nickel buy?

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At a self-service restaurant in the town where I live, the menu includes a simple dish of beans and rice for only $1.25. It’s not steak but it’s better than a candy bar for anyone who is hungry but short of money.

It’s interesting to see typical restaurant prices from the past and to try to figure out if their prices were low or high. I remembered running across old advertisements for 5-cent dishes which I estimate might equal the $1.25 rice and beans of today. What, I wondered, did 5 cents buy in lunch rooms and restaurants of the past?

1869 – One quarter of a pie costs 5 cents in cheap and lowly New York City restaurants. (Five cents then would equal 87 cents today.)

1878 – Boston’s saloon eateries charge 5 cents for a schooner of beer. In some places the beer entitles the purchaser to free cheese and crackers. (Five cents then would equal $1.25 today.)

1880s – At the Old Albany Oyster & Eating House, patrons can take their choice of vegetable soup, meat stew, 1 dish of pickles, 4 slices of bread, or 1 dish of butter, each for a nickel.

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1880s – Visitors to the circus in Hartford CT can get a meal very cheaply [see menu], just as they can at Frank’s Dining Rooms in Boston [see above].

halfdime1890 – At the Half-Dime Lunch in Springfield MA, as in Hartford, every dish costs only a nickel. Half dimes were replaced by nickels in 1866 and are suggestive of the olden days.

1894 – Chicago’s sandwich wagons sell ham and egg sandwiches for 5 cents to patrons who don’t mind eating on the curb. In Worcester, night lunch wagons price all sandwiches at 5 cents except for sardine sandwiches which cost double. (Five cents then would equal $1.38 today.)

1894 – Five cents doesn’t buy much except a little something to eat. A Boston restaurant that covers its walls with folksy signs has one that says, “No napkins served with 5¢ orders. See?”

1905 – Five cents at the J.S. Mill’s Lunch and Sandwich Room in St. Paul MN will buy a sandwich of egg, wienerwurst, cheese, or pigs’ feet. (Five cents then would equal $1.35 today.)

1914 – About 1/4 of drug store soda fountains charge 5 cents for an ice cream soda.

1921 – At Thornton’s Cafeteria in Atlanta, fried oysters are 5 cents apiece. (Five cents then would equal 64 cents today.)

1929 – Following the stock market crash, a roadside stand in Great Falls MT named The Barrels slashes the price of a 10-cent glass of root beer in half.

1950 – The Horn & Hardart Automats finally raise the price of a cup of coffee from 5 to 10 cents. (Five cents then would equal 48 cents today.)

1979 – At a New Jersey surf & turf barn called The Wooden Nickel, nickels are valued only for their nostalgic aura. The Wooden Nickel’s specialty dish costs $12.95.

© Jan Whitaker, 2013

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Mob restaurants

mobstersGalante&CoppolakilledGangster stories run like a red thread through the 20th-century history of American restaurants, from the speakeasies of the 1920s, to the shakedowns and union infiltration of the 1930s, the rackets of the 1940s and 1950s, and the later years of money laundering and loudly proclaimed legitimate business.

But what seems to interest Americans the most are restaurants mobsters are alleged to patronize, and all the more so if there has been a legendary shootout there.

As portrayed in the film Dinner Rush, even rumors that a restaurant is a gangland favorite can boost its popularity immensely. The film was made by Bob Giraldi who’s been inside the restaurant business.

mobsterscolosimo'sOn July 28 a series called Inside the American Mob will begin on the National Geographic channel. My friend and neighbor John Marks, supervising producer, inspired this post when he mentioned the popularity of restaurants where mobsters have been gunned down.

Violence is abundant in restaurant history. Two of the worst mass murders in the United States took place in restaurants, the killing of 23 people at Luby’s Cafeteria in Killeen TX in 1991 and 21 at a McDonald’s in San Ysidro CA in 1984. Those tragic events did not bring about an influx of patrons wanting to soak up evil ambiance. Quite the contrary. Luby’s remodeled and reopened but never regained the business it once had, closing the Killeen site for good in 2000. McDonald’s razed the blighted unit in San Ysidro, rebuilding nearby.

MobsterVillaVeniceGlenviewIL1932

On the other hand, when gangsters are shooting victims people are unmoved, evidently figuring they got what was coming to them. The absence of bullet holes and bloodstains disappoints.

Restaurants that are linked to mobsters, such as NYC’s Sparks Steak House, where Paul Castellano was killed as he stepped out of his car, do not always appreciate being included in guide books such as A Goodfellas Guide to New York just because a mobster sometimes ate there. I can’t blame them. Who would want tourists dressed in shorts and tee shirts turning up at your high priced restaurant? The mob is not what it used to be. Yet I have to wonder, is there an American restaurant that can be absolutely certain it has never hosted mobsters?

I’ll also point out that not all mob-connected restaurants are or have been Italian. Also, probably every ethnic group has had its own version of the Mafia at some point.

MobstersCaponeTorioheadquartersCiceroca1939Most major cities in the U.S. have had restaurants that served as gangster hangouts. [pictured: the Cicero IL headquarters of Al Capone, ca. 1939] Chicago’s Colosimo’s was already in the books by 1930, ten years after its owner “Big Jim” Colosimo became one of the first victims of a gangland shooting in a restaurant. As late as 1958 when a new owner of the property announced he would raze the building, the site was overrun with an estimated 1,000 souvenir hunters. In the 1920s and 1930s even “nice” St. Paul MN could boast of four or five nightclub eateries with underworld associations, according to the authors of Minnesota Eats Out. Other mob-connected eating places illustrated in this post are Louigi’s in Las Vegas and Villa Venice outside Wheeling IL.

MobstersLouigi'sNew York City and environs takes the prize for gangland restaurants, among which are restaurants where mobsters, their henchmen, and associates have met a messy end. Few still exist or remain in their original locations. To name some, both present and past: Nuova Villa Tammaro, Coney Island (Giuseppe “Joe the Boss” Masseria,1931); Palace Chop House, Newark (Dutch Schultz, 1935); Umberto’s Clam House, Little Italy (Joey Gallo, 1972); Joe & Mary, Brooklyn (pictured at top, Carmine Galante, 1979); Broadway Pub, Manhattan; La Stella, Queens; King Wah, Chinatown; Villa Capri, Long Island; Sparks, Manhattan (Paul Castellano, 1985); Bravo Sergio, Manhattan (Irwin Schiff, 1987).

© Jan Whitaker, 2013

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As the restaurant world turned, July 17

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July 17 being the anniversary of my blog, I’m celebrating. In the beginning I thought a blog would be so easy. I’d browse over my notes, grab a few things, and write a post in half an hour. Hah! That was approximately true of the first few posts — one of which I’ve revised repeatedly and another of which I’ve deleted. In memory of that happy delusion I present a quick rundown of restaurant happenings on random July 17ths.

1890 – Waiters walking off the job close down three more restaurants as they join a St. Louis waiters’ strike. The Waiters’ Union is further heartened when it learns that members of the city’s Typographical Union have pledged not to eat anywhere non-union servers are employed.

July17Clamshellpearl1907 – A Bangor ME restaurant worker grinding clams for chowder runs into a hard substance which turns out to be a pearl. She rejects a local jeweler’s offer of $250 ($5,000 or $6,000 today) saying she will instead send it to New York for appraisal.

1916 – Taylor’s Exchange Restaurant opens in a new building in Charleston SC promising there will be “no odors” since the kitchen is upstairs from the dining room. Taylor signs his advertisement, “I remain, Yours When Hungry.”

1930 – Despite his claims that he does not run a “booze joint” and had no idea liquor was hidden in his lunchroom’s walls, a judge fines the operator of Holyoke MA’s Washington Lunch $150.

1936 – Admitting she only took a restaurant job to escape “that darn farm” in Florida where she grew up, an Atlanta waitress announces she has won a scholarship to Louisiana State and will be quitting to study music there.

July17Sholl'sCafeteriaDC

1950 – Fifteen members of the Washington, D.C. Interracial Workshop are arrested for holding up the line at Sholl’s Cafeteria after Afro-Americans in the group are denied service.

July17Embassymgr1958 – Although she has been threatened with bodily harm, Beverly Sturdevant, a manager of the Embassy Restaurant in Cicero IL, testifies against mobsters inside Local 450 of the Chicago Hotel and Restaurant Employes Union to the US Senate Rackets Investigating Committee.

1962 – “Reverse Freedom Rider” David Harris announces he will open a barbecue and chili restaurant in Hyannis MA, summer home of the Kennedys. Harris arrived a few months earlier with a busload of Afro-Americans sent North by an Arkansas segregationist Citizens’ Council. The action was meant to embarrass President John F. Kennedy, who had recently taken a harder line on segregation.

© Jan Whitaker, 2013

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Dining in summer

ACOysterBay

For most of restaurant history proprietors watched their business drop off drastically in summer.

Not only did patronage decline but those who showed up ate less. In the 1890s many asked for crackers and milk in place of the usual steaks and chops. Orders for hot coffee fell off by a third or more. Around 1911 lunch rooms had become used to customers who ate nothing but a dish of ice cream. In the 1920s sandwiches and salads were popular. An August 1925 restaurant journal bewailed “the diner who doesn’t eat enough,” typified by the man whose cafeteria tray held only a measly dish of cottage cheese and a corn cob.

ACFanLeaderRestaurantFood did not stand up well to the heat. Salt shakers became clogged, butter melted, oils turned rancid, and vermin multiplied. In 1882 a Chicagoan was disgusted by “butter the consistency of salad-oil, dotted with struggling flies.” Restaurants that put food on display, as many once did, were in danger of turning their patrons’ stomachs with what in effect had become an advertisement for not eating there.

People’s moods were likely to sour along with dairy products. Servers were surly and the kitchen received more complaints than usual from dissatisfied customers.

It’s hard to imagine sitting in a stifling dining room wearing a suit and tie but that was the requirement for men in most restaurants before World War I. In 1911 it took a dire July heat wave in Cleveland for downtown eateries there to permit men to dine in shirt sleeves.

Restaurants tried all kinds of things to deal with the summer doldrums. In 1797 Boston’s Julien offered a range of (dubious?) remedies “calculated for strengthening and invigorating the system of nature, during the heat of Summer” which included vinegars and white wines. Another solution was to open a summer garden. Before the Civil War Delmonico’s opened a garden attached to their Brooklyn vegetable and dairy farm. Other restaurants took to the roof for a whiff of breeze.

Restaurants might shut down their city restaurants or open seasonal branches in resort areas. Brooklyn’s Gage & Tollner had a custom of closing up for summer altogether. Portland’s Exchange Restaurant in Maine opened a branch on the city’s Long Island in the 1890s where it hosted clam bakes and shore dinners. The English Tea Rooms near the Waldorf in NYC migrated to Newport and Northampton’s Rose Tree Inn moved to Maine while its principal customers, Smith College students, took summer vacation.

ACFanfanIn the 1880s the more modern restaurants were equipped with fans driven by steam or electric dynamos in the basement. The New York Kitchen, a mass feeding establishment serving up to 2,000 meals a day, advertised in 1888 that it was the coolest restaurant in Chicago “made so by our steam exhaust fan, which introduces 15,000 cubic feet of fresh air every minute.” The so-called “quick lunch” eateries of the 1890s – forerunners to today’s fast food establishments – led the way with modern methods of buying, food preparation, and facilities equipped with ceiling fans. But the average, undercapitalized restaurant could not afford such luxuries and made do with paper fans. (Um, and pretend it’s electric?)

Movie theaters, passenger trains, and restaurants were among the first businesses to install air-conditioning in the late 1920s and 1930s, but it was still fairly rare in restaurants before WWII. The largest restaurants and chains such as S&W cafeterias and Toffenetti’s were in the lead. In New Orleans, Gluck’s (“serving more than 10,000 meals a day”) was air-conditioned by 1930. In the mid-1930s federally backed modernization loans helped, but it was still common to see restaurants in smaller cities at the time advertising that they were “the only” air-conditioned restaurant in, say, Lexington KY or New Bedford MA.

There can be little doubt that air-conditioning was attractive to customers. During WWII Gimbels in Philadelphia, where all six of its restaurants and private dining rooms were air-conditioned, was serving up to 23,000 meals a day. Needless to say, today it is considered a must.

© Jan Whitaker, 2013

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Dining by gaslight

GSThreeFountainsINTThough it seems fairly obvious when you think about it, the development of entertainment districts post-WWII encouraged the growth of restaurant-ing in many cities across the U.S. On the minus side, the fate of such restaurants was highly dependent upon the fate of the districts.

The Three Fountains [pictured] was the star restaurant in the entertainment district of St. Louis which began in the late 1950s and was officially named Gaslight Square in 1961. The one-and-one-half block area attracted affluent suburban St. Louisans and the city’s many conventioneers with restaurants, live theater, and clubs that featured national acts such as the Smothers Brothers, Joni Mitchell, Lenny Bruce, and Miles Davis.

Developing out of a racially borderline, transitional neighborhood populated with apartments, music schools, and antiques stores, its pioneering establishments included the Crystal Palace theater, the Gaslight Bar, Smokey Joe’s Tavern, the Laughing Buddha coffeehouse, and the Dark Side jazz club.

GSThreeFtnmenuThe Three Fountains exuded luxury with a multi-level interior lavishly decorated with  antique fixtures complemented by an oversize menu filled with expensive dishes (the $6.50 pepper steak would cost about $46 today). Its decor, like most of the restaurants and clubs in Gaslight, consisted of an extravagant, crazy melange of salvaged windows, doors, railings, paneling, statues, fountains, and light fixtures from structures mowed down by a city obsessed with urban renewal.

gsMillCreekValleySlum clearance in an area known as Mill Creek Valley brought its bounty. There the destruction of residences formerly housing 20,000 people (95% of them Afro-Americans) freed up tons of antique woodwork and hardware for decorators with a taste for Victorian. The transfer of objects from Mill Creek to the nightclubs and restaurants in Gaslight Square can also be seen as an illustration of a troubled relationship with the city’s black population who lived close by, worked in Gaslight’s restaurants, and performed in its clubs, yet whose patronage was not welcome.

According to Jorge Martinez, owner of a couple of jazz clubs, the block’s business association ruled against his proposal for a dance hall out of fear it would attract Afro-Americans. Terry Kennedy, an Afro-American who grew up in the neighborhood adjacent to the area and became a city alderman in 1989, observed that if you were black “you better not be there too long, or the police would run you off.” (Interviews with Kennedy, Martinez, and others are found in the book Gaslight Square, an Oral History, by Thomas Crone.)

Yet, Gaslight Square offered opportunity to a few Afro-Americans. Sandra J. Parks occupied a rare position in America, that of black female chef. She cooked in several of the area’s better restaurants, including Kotobuki and Port St. Louis and managed Two Cents Plain before moving to Chicago for a career in catering.

Compared to the city as a whole, Gaslight Square was a somewhat integrated area. Nonetheless racial tension would become a major factor in its downfall, most evident in white patrons’ grossly exaggerated fear of black-on-white crime.

From the area’s beginnings as an entertainment zone to its serious decline by 1968, at least 20 restaurants, dozens of nightclubs, and numerous coffeehouses and theaters were in business there [see map]. After-hour parties took place above street level, in apartment buildings and flats.

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There were steakhouses (Magnolia House, Marty’s, Jacks or Better, Mr. D’s), two Mexican restaurants (Tortilla Flat and a branch of Chicago’s La Margarita), a Polynesian restaurant (The Islander), a Japanese restaurant where servers dressed as geishas (Kotobuki), a fish restaurant where servers dressed as sailors (Port St. Louis), a Greek restaurant (Smokey Joe’s Grecian Tavern), a deli (Two Cents Plain), an Italian eatery (Bella Rosa), a tavern (O’Connell’s Pub), and several places whose cuisine I could not determine (Red Carpet, The Georgian, Carriage House, Die Lorelei, Left Bank).

Many of the restaurants were in converted town houses. Whenever possible they had patio dining in front, and most featured entertainment such as cabaret, folk music, or Dixieland, ragtime, or cool jazz.
GSLaughingBuhdaSTL60sThe more expensive restaurants were first to suffer from the area’s decline as well-dressed, well-heeled customers stopped coming. Conventioneers were warned off, in many cases, by cabdrivers who refused to drive there. Clubs with go-go dancers in the windows displaced coffeehouses with folksinging and poetry as a younger, more casually dressed crowd took over.

Although Gaslight Square was in ways a model for Chicago’s Old Town and Omaha’s Old Market, many businesses began closing or moving away by the mid 1960s. Port St. Louis and Two Cents Plain moved to more promising locations. In 1965 Craig Claiborne gave the Three Fountains a short – and horrid — review (“It is said to be the only French restaurant in the city and, if this is true, it is unfortunate.”) A few years later a number of gaslights were extinguished for nonpayment of gas bills. By 1972 when O’Connell’s moved to South Kingshighway, the area was largely in ruins.

Aside from a memorial constructed out of the pillars that once stood outside Smokey Joe’s, not a trace of Gaslight Square remains standing today.

© Jan Whitaker, 2013

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Anatomy of a restaurateur: Charles Sarris

SarrisCandyKitchen1939

It is always a big deal to me when I find a restaurant proprietor’s memoir, all the more so when he or she conducted an “everyday” sort of restaurant. My Ninety-Five Year Journey, privately published by Charles N. Sarris in 1987, was a just such a wonderful, and rare, find.

The book illustrates a fairly typical restaurant career for thousands of Greek-Americans who opened restaurants in small towns which had few eating places in the early decades of the 20th century.

Charles was born in Lesbos, Greece, in 1891. At 19 he lived in dread that any moment he would be conscripted into the Turkish army and, possibly, spend the rest of his life in an occupied country. He decided to leave for the U.S. For the next six years he bounced around Connecticut and Massachusetts, working in Greek-owned confectioneries where he learned to make candy and ice cream. In 1916 he went to work in a new confectionery in Amherst MA, population 5,500. It wasn’t long before Charles and his partners, who included his brother James, took over the confectionery and expanded it into a lunchroom serving basic fare such as hamburgers and ham and eggs.

SarrisCandyKitchen1921ADVThe restaurant was named the College Candy Kitchen [1921 advertisement pictured], obviously aimed at student patrons from Amherst College and the Massachusetts Agricultural College (now the University of Massachusetts). Candy Kitchens run by Greek entrepreneurs could be found throughout the United States in the early 20th century. Coincidentally, another “College Candy Kitchen” did business in Cambridge’s Harvard Square.

One of only three Greeks in Amherst when he arrived, Charles would not feel welcome in his new home for some time. He heard racial and ethnic slurs unfamiliar to him from his previous residency in Andover MA. He observed that many townspeople valued people from France, Germany, or England more highly than those from Italy, Poland, the Middle East, or Greece.

In 1927 he and two other merchants who occupied the three-story building located on Main Street across from Amherst town hall formed Amherst Realty Co. to buy the property. Yet not until 1939, after running a thriving restaurant for 23 years, did Charles finally gain admission into one of the town’s fraternal organizations, the Rotary Club.

SarrisCandyKitchenca1927

The College Candy Kitchen modernized and expanded in the 1920s [1920s Spanish-style interior shown], despite a disastrous fire in 1928 which necessitated moving to a new location for several months. Business slowed drastically but Charles and James got through the Depression ok.

Students, who made up the bulk of customers, balked when the restaurant introduced new foods such as yogurt and melons. Some greeted watermelon with the objection, “Gee, we’re not Alabama Negroes!” Charles reassured them that the menu would always include staples such as boiled dinners, baked beans, and meatloaf. For decades the restaurant continued to produce its own baked goods, ice cream, and, for holidays, candy.

Once again Charles encountered customer resistance when he hired Afro-Americans as staff or served them as patrons. “We had a lot of opposition from the students but we ignored it,” he wrote. Eventually they settled down and got used to it.

According to Charles, the restaurant closed in 1953 due to illness, parking problems, and customers’ demands for alcoholic beverages (which he did not wish to deal in). It was succeeded by the Town House Restaurant. A 1953 bankruptcy auction notice gave a fair idea of the size of the restaurant then. On the auction block were 30 leather upholstered booths, two circular booths, four showcases, a soda fountain with 12 stools, and kitchen, bakery, and ice cream equipment. I can just picture it.

© Jan Whitaker, 2013

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