August 13, 2008 · 1:36 pm

Chain restaurants: beans and bible verses

Although the restaurants run by Alfred W. Dennett in the 1880s and 1890s were popular and earned him a cool million in just a few years, some people took a strong dislike to them because of the framed bible quotations which covered the walls. Newspapers regularly ridiculed them, noting for instance that burglars who cracked the safe at the Park Avenue Dennett’s in New York City did so right under a sign that read, “Be ye strong, therefore, and let not your hands be weak, for your work shall be rewarded.” But no one took such a negative position against the Northeastern coffee/dairy/beans & fishcakes-based chain as did Terrence Powderly, head of the Knights of Labor. In a talk in Brooklyn he offended some audience members when he declared, “I, temperance man as I am, would go into the lowest rumhole in the city, and get blind, rolling drunk, rather than go into that restaurant where they have such signs as ‘Love Thy Neighbor as Thyself,’ to get a cup of coffee.”

Founder Dennett, born in 1840 the son of a storekeeper in Topsham, Maine, was a zealous religious believer and temperance advocate who required his waitresses to attend daily prayer services and took a leading role in citizen vice squads. In New York City he disguised himself — as streetcar conductor, laborer, or man about town — to conduct surveillance and collect evidence against suspected sites of immorality. He gave away his fortune to charity, was forced out of his company by stockholders, and had numerous mental breakdowns, culminating in a declaration of insanity after being found wandering the streets of San Francisco with a pillowcase over his head. When the Childs brothers took over the chain in 1900 evidently they retained the Dennett’s name and left the bible verses on the walls. The chain of about 16 outlets continued until at least 1912.

At various times Dennett and his son George tried for a comeback on the West Coast, operating several places in San Francisco and Los Angeles in the early 20th century (and possibly earlier) but they did not succeed and some of the San Francisco locations were taken over by the Puritan restaurant chain, which continued in a religious vein under the management of the appropriately named Mr. Goodbody.

© Jan Whitaker, 2008

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August 12, 2008 · 1:26 pm

Eating kosher

It is impossible to say when the first kosher restaurant appeared in the United States. Jews were among the earliest settlers and it’s likely they established restaurants at the same rate as other ethnic groups, so there may have been inns and taverns following Jewish dietary laws as early as the 17th century. (Of course not all Jewish-run restaurants kept kosher.) By the 1860s, nearly a million Jews lived in Brooklyn and New York City. At least 50 restaurants catered to them particularly, though patronage included non-Jews as well. Among the restaurants chartered to operate at the Centennial in Philadelphia in 1876 was The Hebrew Restaurant run by a Charles Collman of Philadelphia.

Although New York’s lower East Side Jewish population included Austrians, Russians, Poles and Lithuanians in the 1880s, Rumanians kept many of the restaurants there. By 1901, the American Jewish Year Book estimated that there were at least “one hundred and fifty restaurants, two hundred wine-cellars, with lunch rooms attached, and about thirty coffee-houses kept by Rumanian Jews.” Late into the night their patrons would engage in passionate discussions of politics and the arts and the names Marx, Tolstoy, and Ibsen were sure to be heard.

New York was the largest center of Jewish life, but not the only one. All cities had their Jewish enclaves and cafés. In 1901 in Pittsburgh, the Hotel Sablodowsky ran a kosher delicatessen where they served “Everything Fresh, Imported and Clean. Smoked Tongue, Cured Beef, Summer Sausage, Servelot, Imported Cheeses of all kinds. Holland Herrings, Pickles, Olives, Etc.” In McKeesport, Pennsylvania, Max Schwartz’s Café Liberty provided “Strictly Kosher Meals.” Restaurants in Chicago’s Jewish neighborhoods around 1908 reportedly served a dish known as “Jewish chop suey” containing various vegetables, spices, and sour cream.

Notable and well-known historic Jewish restaurants are too numerous to list, but a few striking examples include the NY kosher restaurant on West 35th kept by Hyman Trotzky, brother of Leon*; Reuben’s, grown into a celebrity haunt from, in Arnold Reuben’s own words, a “shtoonky delicatessen store;” Chicago’s Gold’s; and Al Levy’s in Los Angeles.

* Was Hyman really Leon’s brother? My source said yes, but a reader’s research casts this in doubt.

© Jan Whitaker, 2008

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August 11, 2008 · 12:12 pm

Restaurateurs: Alice Foote MacDougall

Alice, shown in this 1929 book frontispiece at least 20 years younger than her true age at the time, was one of the most carefully crafted restaurant personas of her day. Due to numerous magazine stories spun by her publicity agent, she was widely known as the poor widow with three children who built a coffee wholesaling and restaurant empire on $38. Even she had to admit (or was this PR also?) that the story was overplayed. “How tired I did get of that woman and those interminable three!” she confessed. Quite honestly, I’ve always felt her much-vaunted opposition to suffrage for women was a publicity stunt too.

She was from a distinguished New York City family. Her great grandfather, Stephen Allen, was mayor of New York City in the 1820s, while her wealthy father Emerson Foote was a charter member of the Union League. Alice, her daughter, and her two sons were listed in the city’s Social Register in 1918. Her career in the coffee wholesaling business began in 1909 with the death of her husband Allan MacDougall. In the 1920s she was said to be the only woman expert in coffee grading and blending in the U.S.

She opened her first eating place, The Little Coffee Shop, in Grand Central Station in New York in December 1919. Waffles were the specialty in her homey café which was decorated with a plate rail and shelves holding decorative china. (Evidently tips were good, because MacDougall had the nerve to charge her waitresses $10 a day to work there.) By 1927 she had signed a $1 million lease for her fifth coffee house, Sevillia, at West Fifty-seventh Street. Her places became known for their Italian-Spanish scene setting. The reason, she said, was that it provided a way to disguise long, narrow spaces, as was clearly the case with the Cortile (shown here).

At Firenze, reputedly used as a movie set, she dressed her black servers like Italian peasants in bright uniforms and head scarves and had them go about filling copper jugs with water from a stone well. Tables were set with imported pottery which she sold as well, along with her Bowling Green Coffee. The Mediterranean village style mimicking courtyard interiors became wildly popular throughout the U.S. in the 1920s and countless women were inspired by MacDougall to open tea and coffee shops of their own. The chain went bankrupt in the depression and new management took over for a time, lowering prices and adding cocktails to the menu.

© Jan Whitaker, 2008

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August 9, 2008 · 12:18 pm

Drinking rum, eating Cantonese

Will the real Don the Beachcomber please stand up and mix me a Zombie? As is true with so many business histories it’s difficult to lock down the true story. Confusion in the case of Don the Beachcomber mainly arises from a divorce between the principals, Don (or Donn) Beach (born Ernest Beaumont-Gantt) and his one-time wife Cora Irene Sund. Both were involved in the development of the original Don the Beachcomber, begun in 1934 as a bar serving exotic drinks in Hollywood, California. Cora, a Minnesota schoolteacher turned model, arrived on the scene shortly after Don launched his business. She invested in it and became president, while Don acted as general manager. She focused on the food side of things, hiring a Cantonese chef and expanding the bar into a restaurant with “South Seas” cuisine. They married in 1937 and divorced in 1940, the year Cora opened a branch in Chicago. When Don came back from the Air Force after WWII they split up as business partners, she keeping the mainland operations while he concentrated on Hawaii.

According to Vic Bergeron, creator of Trader Vic’s, Don the Beachcomber provided his inspiration for transforming his Oakland CA bar and sandwich spot Hinky Dink’s into a Polynesian restaurant in 1938.

beachcombertrunkDon ran into trouble with the postwar longshoremen’s strike and decided to limit his Honolulu Beachcomber to a drinking spot. By the early 1960s he was also in the restaurant business, operating a South Seas Cabaret Restaurant, a Colonel’s Plantation Steak House, a Colonel’s Coffee House, and at least one restaurant boat. Cora’s popular Chicago Don the Beachcomber was named one of the top 50 US restaurants in 1947. She soon opened another location in Palm Springs and by 1972, when it was acquired by Getty Financial, the chain had 6 or 7 units.

The greatest growth occurred under Getty management, eventually building the chain to a total of 16. An architect gave the Beachcombers a new look. The interior of the new 1973 Dallas Beachcomber, like others to follow, featured a full array of tropical effects such as a bridge over a reflecting pool, a waterfall, rain forest, thatched roofs, palm trees, and outrigger canoes suspended from a firefly-studded ceiling. But the public’s love affair with Polynesian restaurants began to fade and by 1989 only three Don the Beachcombers remained.

© Jan Whitaker, 2008

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August 7, 2008 · 12:49 pm

Lunching in the Bird Cage

Lord & Taylor’s Bird Cage restaurant and tea room was opened in the late 1930s. It continued on the fifth floor of the Fifth Avenue New York City store until the 1980s when it was updated and renamed Café American Style. Accommodating only about one hundred persons, the Bird Cage was considerably smaller than the main restaurant in Altman’s which held over two hundred, as well as Abraham & Straus’s in Brooklyn which held over four hundred. Until the mid-1970s the Bird Cage was outfitted with armchairs with trays connected to them. In the early years each tray was supplied with a complimentary cigarette. Diners selected sandwiches, salads, and desserts from rolling carts modeled on Italian racing cars. As Lord & Taylor branches were opened after World War II in locations such as Westchester (shown here, 1948), Millburn NJ, Hartford CT, and Washington DC, they too were furnished with their own Bird Cages.

For many years the Bird Cage staff at the Fifth Avenue store provided refreshments to shoppers who arrived before the store opened each morning. Lord & Taylor president Dorothy Shaver initiated the custom and insisted that the coffee, juice (in summer), or bouillon (when temperatures were frigid) be served in china, not paper, cups.

birdcagemilkbarny1950Other well-loved eateries in the Manhattan store were the men’s Soup Bar on the tenth floor and the children’s Milk Bar (shown, 1950). Scotch broth and deep-dish apple cobbler with rum sauce were specialties at the Soup Bar.

© Jan Whitaker, 2008

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August 5, 2008 · 3:29 pm

Cabarets and lobster palaces

Around 1908 Murray’s Roman Gardens in Times Square, pictured here, was just the place to sample the “high life” after seeing the popular operetta The Merry Widow. Murray’s, which has been called “New York’s first theme restaurant,” demonstrated a kind of decadent Roman-Pompeian-Egyptian-Babylonian grandeur that appealed to tourists. It was one of the so-called lobster palaces that sprang up around the turn of the last century. Other cities had them, but New York led the trend with Murray’s, Bustanoby’s (known for its Forbidden Fruit liqueur), Churchill’s, Faust’s, Martin’s, Maxim’s, Rector’s, Reisenweber’s, Shanley’s and others. After surviving the depression of the 1890s, Americans were ready to drink champagne and order the most expensive dish on the menu, preferably lobster. Restaurants, department stores, and soon movie theaters all styled themselves as palaces outfitted with marble fountains, chandeliers, and velvet draperies. The era’s “luxury for the masses” set a precedent later followed by Las Vegas.

New York’s lobster palaces were in possession of a valuable asset, the all-night liquor license which enabled them to sell drinks round the clock. Anti-liquor forces were determined to clamp down on the partying. One by one cabarets saw their licenses revoked, forcing them to close by 1 a.m. In 1913 the early closing rule was applied across the board — and rightly so, according to New York’s mayor. He asserted, “The people who patronize such places after the regular closing hour of 1 o’clock are not, as a rule, decent people. They are vulgar, roystering, and often openly immodest. They get intoxicated, behave boisterously, and indulge in lascivious dancing in rooms devoted to that use.”

Critics insisted that sophisticates wouldn’t be seen in a warehouse-style palace. Despite their high prices, the food they served was prepared assembly-line fashion hours before the rush. Waiters made a grand table-side show of shaking and pouring drinks which had been premixed before the crowds arrived. Patrons dressed to the nines vied for a table. Critic Julian Street sneered at the whole scene of what he regarded as social pretenders. He commented in 1910, “About the wide doorway of this room stood a knot of twenty or thirty men and women, all in evening dress and eager to get in – a comic sort of bread-line, held back by a plush rope and a young head waiter, who, St. Peter-like, examined the candidates with a critical eye.”

Although they instituted cover charges when national Prohibition began in 1919, lobster palaces could not carry on without the liquor sales which had made up as much as two-thirds of their gross. By 1923 most had closed.

© Jan Whitaker, 2008

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August 4, 2008 · 8:29 pm

Fried chicken blues

The 1960s were a boom decade for marrying fast food to franchise businesses christened with celebrity names. Chicken seemed like the up-and-coming successor to hamburgers in a business more about marketing concepts and stock quotations than food or hospitality. Following the success of Harlan Sanders, whose 500-unit Kentucky Fried Chicken chain mushroomed to 1,700 when he sold to a corporate buyer, entrepreneurs looked around for other celebrities to hitch their schemes to. Performers Minnie Pearl, Mahalia Jackson, James Brown, and Eddy Arnold, along with many sports figures, were persuaded to lend their names, rarely assuming any further involvement.

Minnie Pearl’s Chicken System, Inc., was the creation of Tennessean John Jay Hooker whose political ambitions included becoming governor, then president. Minnie Pearl, a Grand Ole Opry comedien whose frumpy stage persona suggested down-home eating, covered the white market, while gospel singer Mahalia Jackson lent her name to the black-owned side of the enterprise aimed at black inner-city consumers. Around the same time, ca. 1969, “king of soul” James Brown figureheaded the Gold Platter soul food chain which failed to get beyond the pilot stage in Macon, Georgia. Minnie’s and Mahalia’s ventures, too, lasted only a few years. Hooker, chicken systems mastermind, did not make it into office, but Benjamin Hooks, co-owner of Mahalia Jackson’s Gloree-Fried chicken (carryout only), went on to become executive director of the NAACP.

Though hailed as a restaurateur, Jackson received royalties for the use of her name but did not choose to invest in the Mahalia Jackson Chicken System, Inc. Perhaps she did not approve of its slogan: “It’s Gloree-Fried, and that’s the gospel truth.” The Minnie Pearl system totaled several hundred locations at its peak but it’s not clear how many outlets the Jackson chain comprised, probably many fewer. Chicago had only two units, paired with gas stations. The chain also operated in Memphis, Cleveland, Jacksonville, and Detroit. In addition to chicken, menus included fish sandwiches, sweet potatoes, fried pies, and a ‘Soul Bowl’ of chicken giblets in gravy on rice.

Minnie Pearl’s chicken — and later roast beef sandwiches — business went bankrupt in 1970.

© Jan Whitaker, 2008

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August 2, 2008 · 8:27 pm

Rats and other unwanted guests

It would be unusual to find an advertising card from an American restaurant with such a humorous attitude toward rats as shown on this French postcard. Here we see the “rat who is not dead,” a play on The Dead Rat, a famous bohemian café in 1920s Paris. In this country, restaurants would rather their customers never think about rats or other vermin. Their customers also prefer to put the subject out of mind.

As a consequence, researching this topic is not so easy – BUT it is possible. Even the impeccable Delmonico’s, at its peak in the 1850s, used the historic version of Roach Doom, also lethal to rats. Cheap restaurants of the 1870s were known familiarly as “cockroach dens” and one New York place was dubbed Cockroach Hall, all very funny until rumors circulated that cockroaches were regularly seen floating in the minestrone. Bohemian joints in San Francisco were renowned for keeping monkeys and parrots and winking at the roaches swarming the walls. Over time patrons became less tolerant of these conditions. Really, who could disagree with the journalist of the 1890s who wrote, “A dining room that smells of grease or mold or stale cookery, or that has cockroaches in the wainscot that peep out at the customer as he sits at dinner … is not a desirable place to go”?

The real crackdown came in the early 20th century after exposés described unhygienic kitchens to a public already queasy from revelations about Chicago stockyards. Cities enacted tougher sanitary laws and sent out inspectors with the power to shut down filthy eateries. Still, I recall the large rat that glanced at me as it went about its business a few years ago in New York lunchroom late at night. The truth is they will never totally go away.

© Jan Whitaker, 2008

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July 27, 2008 · 6:05 pm

Dining with Duncan

In 1935 a Kentuckian named Duncan Hines compiled a list of his 167 favorite places to eat and slipped it inside his Christmas cards. It made quite a hit. The next year his list had grown to 475 and he put it in book form, calling it Adventures in Good Eating. By 1946 the book had gone through 30 printings and had become the restaurant bible of the white American traveling public. “Our family swears by Duncan Hines,” attested a typical reader. His well-off professional and middle-class readers undoubtedly felt they needed a guide when traveling, agreeing with Hines’s comment in a 1947 interview: “I’ve run more risk eating my way across the country than in all my driving.” Distrust of the general run of restaurants reflected the times. Under the economic constraints of the depression and the labor shortages of World War II, standards of cleanliness and cooking in many restaurants slipped badly.

Adventures in Good Eating revealed sharply defined dining preferences. Hines and his legion of volunteer reviewers favored places with women cooks that specialized in home-like meals and made their own rolls, desserts, and salad dressings. WASPy country inns, tea rooms, and cafeterias predominated while relatively few restaurants serving ethnic foods made the list – subtly undermining the promise of adventure. Sprinkled throughout the book were Hines’s reflections regarding sanitation (clean catchup bottle tops, no smears on sugar bowls), essential ingredients (“good butter, fresh eggs, rich milk and a loving touch”), and favorite dishes (cornbread, fried potatoes, codfish cakes, baked beans, and eggs). He freely dispensed advice to restaurant operators, urging them to burnish their silverware, provide sharp knives and comfortable chairs, and use locally available foods.

In interviews through the years he minced no words in expressing his dislikes. Among his memorable quotes are these:
• “After many years of eating my way around the country, I have concluded that the principal reason for looking at the average menu is to see what to avoid.”
• “Baby beef, baby lamb, baby lobster, baby chicken. Who wants to eat babies?”
• “I never order baked potato without inquiring when it was baked, because a warmed-over baked potato is about as edible as a gum eraser.”
• “I would like to be food dictator of the U.S.A. just long enough to padlock two thirds of the places that call themselves cafes or restaurants.”

© Jan Whitaker, 2008

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July 26, 2008 · 1:45 pm

Basic fare: toast

Toast wasn’t really new on restaurant menus around 1914 but it was beginning to enjoy a bigger vogue. The soda fountain, often located in drug or department stores, was expanding into a lunch counter and as it did it added electric toasters to its battery of equipment. Most Americans still lacked electricity in their homes at this time so toast was something of a treat to them. By 1923 a new type of sandwich place, the luncheonette, had caught on. At the Tasty Toasty Luncheonette in New Haven a diner could almost certainly order a toasted cheese sandwich, an item once found only in English-style chop houses way before the Civil War.

Considering that restaurants in the early 19th century laboriously toasted bread by turning it slowly over an open fire, it is surprising that it was offered at all in those days. And yet Mrs. Poppleton, a versatile New York restaurateur, pastry cook, and confectioner, advertised in 1815 that she would provide refreshments such as savory patties, mock turtle soup, and anchovy toasts between 11 a.m. and 3 p.m. each day. Beyond being an accompaniment to eggs, toast also did service in many an eating place as an edible prop for such foods as quail, creamed chicken, or asparagus. Buttered toast floated in oyster stews and bowls of milk (“milk toast”). World War I put a temporary end to its sidekick role when the Food Administration ordered restaurants to conserve wheat by not using bread as a garniture.

After the war toasters stayed perpetually busy in luncheonettes. An Omaha chain of lunchrooms advertised “National Toast Week” in 1923. The R and C Sandwich Shops boasted in 1925 that “Our big double-deck special toast sandwiches are the talk of Chicago.” The following year there was a special demonstration on how to make toasted sandwiches at the National Restaurant Association convention.

The novelty of toast wore off over time until the cheap steakhouses that sprang up in the early 1960s revived it. Their dinners of sirloin steak, tossed salad, and baked potato came with garlic toast (called Texas toast when made of double thick bread), all for the magic price of $1.19.

Today toast can still be found filling all its historical restaurant roles, with the exception of milk toast which has been replaced with milk and cereal. But its leading role is perhaps in the club sandwich. As a 1960 restaurant trade magazine observed: “The dry, crispy consistency of toasted breads improves flavor and appearance, and also makes the customer feel he is getting a more exclusive product.” This, the article noted, allows toasted sandwiches to be priced a bit higher than plain ones.

© Jan Whitaker, 2008

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