Author Archives: Jan Whitaker

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About Jan Whitaker

A frequent restaurant patron who knows a lot of fascinating things about the history of American restaurants based on years of research, and who is also interested in how people relate to food, what it means to them, and how they form memories about meals in the past. I started my blog in 2008 (!) and by now have a huge number of posts. The early ones are just as good as the new ones, so look around.

Dining at the speakeasy

Speakeasy restaurants had an unexpected and lasting effect on patrons’ dining and drinking preferences after national Prohibition was repealed in 1933.

Many speakeasies didn’t serve food, but those that did were mainly located in cities and on urban outskirts. In cities, many were run by people from Italy or France, from cultures that generally did not demonize alcohol and saw wine as a normal accompaniment to dinner.

Deluxe restaurants of the earlier 20th century had closed when they lost their revenue stream from liquor, marking the end of an era of restaurant going. Their haughty formality and giant dining halls became a thing of the past. Since they had the most to lose if caught, hotels tended to observe Prohibition. But they suffered badly as guests abandoned their dining rooms for more accommodating eating places. It turned out they also liked the ambience they found in speakeasy restaurants.

Speakeasies in New York were said to have excellent food, largely because their profits allowed them to hire away the city’s best chefs from other spots. Another problem for restaurants and hotels that observed Prohibition was that they had to raise their prices to make up for the lost revenue from drinks. At the same time, speakeasy restaurants were able to lower their prices because they were making so much from drinks.

Some restaurants played it both ways. They were not speakeasies — no guards at the door, no secret password — but they were very, very careful about serving forbidden liquids only to known and trusted guests. New York’s Colony was one that tried this method, not entirely without peril. In 1925 it was padlocked by Prohibition agents for 30 days.

Another example of a respectable offender was the Bergsing Café in Minneapolis, described by the authors of Minnesota Eats as a “gentle speakeasy.” Patrons could be sure their reputations would not suffer if they ate there. As the 1929 advertisement shown above proclaims, it was popular with business leaders who evidently were not bothered by the practice of serving drinks to certain customers.

By contrast, the roadhouse known as the Hollyhocks Inn, in nearby St. Paul MN, was a true speakeasy. Although it drew a society crowd, they rubbed shoulders with serious gangsters. In fact, a co-owner of the inn was convicted of plotting with a gang to kidnap brewery head William Hamm and sharing in the $100,000 ransom. At his trial he was asked if he had run a speakeasy, drawing laughter from spectators when he answered, “I don’t know what you mean by a speakeasy.”

Federal agents sometimes went to great lengths to get into speakeasies. In New York three agents presented themselves as vaudeville players gossiping about fellow performers at a spot on West 46th street. They were admitted and made an arrest.

New York had so many accommodating restaurants and law-breaking customers – many of them tourists – that for many Americans in small towns the city became seen as Sodom and Gomorrah. This widened the cultural gap. As historian Lewis Erenberg put it, it created “the sense that New York was not America.”

Aside from Greenwich Village, New York’s speakeasies tended to be located on side streets, particularly in residential brownstones west of Eighth avenue in the Forties. A Brooklyn restaurant proprietor reported in the trade magazine Restaurant Management that probably half of the eating places there made “their money on other things [than] food.”

Of course, New York, where there were an estimated 25,000 speakeasies, was scarcely the only city that violated the Volstead Act. Most American cities were also said to have thousands of speakeasies in the 1920s. For instance, Chicago had the South Side and Towertown, its Greenwich Village type of area. Even Pittsburgh – where the word speakeasy first came into use in the 1880s – was well supplied. On the other hand, Los Angeles was said to be lacking in speakeasies because most Angelenos did their drinking at home.

By the 1930s many speakeasy owners were plagued by gangsters who tried to muscle in for a cut. Some proprietors hoped that Prohibition would end and they could open legitimate restaurants that would be patronized by the clubby following they had developed. One of the features of the speakeasy that they hoped to capitalize on in the future was what a Life magazine story characterized as “an intimacy in the restaurant business that it never had before.” The writer Heywood Broun thought that speakeasies had been “a civilizing influence” that had helped “allay the feverish pace of American life.” They were, he thought, friendlier, with their small, quiet dining rooms, good food, accommodating waiters, and moderate charges. His concern was that the end of Prohibition would destroy that.

Others correctly felt that the public would still value small and intimate places. The Childs chain, which began to serve wine and liquor after Repeal, noticed that its booths, which had once been unpopular, were now sought after. They attributed the change to “the speakeasy influence.” Restaurant Management magazine reported in 1934 that cocktail lounges with bright ultra modern decor were being rejected by women, who preferred warmer Colonial American styles and soft lighting. Cozy Midwestern supper clubs, often located on the outskirts of town where they could avoid raids during Prohibition, showed a staying power after Repeal.

Speakeasies, it appeared, had indeed changed the public’s dining and drinking habits. Rather than lone men standing at bars, bartenders were seeing men and women at tables enjoying leisurely 5:00 o’clock cocktail hours. Diners were more knowledgeable about food and wine, and showed more enjoyment in dining out, in contrast to what one writer described as “the hurried days of eat, drink and move on to another place.”

The fondness for speakeasies also lived on long after WWII in numbers of restaurants and bars with names such as Keyhole, Hideaway, and of course Speakeasy.

© Jan Whitaker, 2023

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Dining with the garment trade

At a recent used book sale I picked up a copy of a small book of humor published in 1919 called “We Need the Business” by Joseph Austrian. I was charmed by the illustrations by Stuart Hay, several of which related to the food habits of the men in the garment trade as portrayed in the book.

The book is a series of letters written by Philip Citron, owner of a company in New York City called Citron, Gumbiner & Co. that, made women’s waists (as blouses were known then). Austrian had long worked in the clothing trade, suspenders being his specialty.

In his letters to his partner and salesmen in the field, Philip Citron mostly complains about competitors who are stealing their business. He gives the impression that most contracts the salesmen get are later cancelled when buyers find a cheaper deal elsewhere. At the same time, he is unhappy that his salesmen don’t get higher prices on the sales they make!

In the illustration shown at the top, Moe Gabriel, an eager salesman from a competing manufacturer, is successfully selling a bill of goods to Ike Weinberg that will result in a cancelled contract for Citron & Gumbiner. Ike actually seems far more interested in his lunch than in getting a cheap deal.

One of Citron’s salesmen is his son Abe. Philip sends him a birthday letter in which he congratulates his son on wise conduct with “the ladies.” Mingling with them, he writes, is fine if they are the “right kind of nice ladies.” The illustration suggests that Abe has other ideas. Later the reader finds out that Abe is also keeping late hours with the company’s secretary under the guise of working. Philip has no idea of what is going on.

In another letter Philip describes a trip he and his wife took to Atlantic City. He suffers from digestive problems and the little vacation is meant to get him to relax. They go to a restaurant popular with the garment trade that he refers to as the “Flyswatte” where the cooking was “high grade.” His wife asks the chef for the recipe for “a new style of cold fish” that he enjoyed there. Later, when they get back home, she prepares the dish. It makes him ill.

Philip goes to Boston to meet with a buyer from Holyoke MA named Cyprian Stoneman, from Neill, Pray & Co. He describes Stoneman [shown above] looking more like “the designer of a book like ‘The Antique Furniture of New England’” who eats pie for breakfast than an “up-to-date model shirt waist buyer.” But he is determined to find a customer in Holyoke so he settles on Stoneman, meeting him for lunch at the Café Georgette which is popular with garment salesmen and buyers – and where portions are big. Stoneman is so thin that Philip can’t imagine “where he stored all the linzen [lentil] soup, brust deckel [fatty brisket], kohlrabi, deep dish blackberry pie a la mode, watermelon and ice tea he put away.” He proves to be “one of those lemon buyers de luxe,” buying very little and wanting numerous alterations.

Citron, Gumbiner & Co. designer, Miss Kopyem, goes to Haines Falls in the Catskills on vacation, where she finds “the streets and porches . . . full of operators, contractors and salesmen of the ready-to-wear trade.” She does not enjoy the crowds and noise. Philip likens the scene there to “Fifth Avenue at lunch time” where, in fact, he is part of the crowds. He is shown bottom right in the drawing above.

At his partner’s recommendation Philip opens a lunch room for employees and adds a suggestion box. He removes it after it instantly becomes stuffed with 25 letters asking for additional benefits such as massages, a barber shop, soda fountain, and movies. Employees also want American chop suey, Gorgonzola cheese, marinierte herring [herring in cream sauce], strudel, gefülte fish, caviar sandwiches, welsh rarebit, and chicken a la King.

In the book’s final letter to his partner Sol, Philip reveals that the company has had its best year ever and “will show a clean net profit of about $52,000.” His stomach, he writes, “feels fine to-day.”

© Jan Whitaker, 2023

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Filed under food, lunch rooms, patrons

Restaurant brawls

All the discussion about guns in public places these days has me thinking about restaurant security, a subject that, as a patron, I never actually consider. Specifically, I began to wonder for the first time whether ordinary eating places all the way up to elite restaurants have armed employees or a gun stashed away somewhere. Or, might patrons be armed? [shown above is a 1946 Jiggs comic strip scene]

Given that the answer has been “yes” back into the 19th century, and that more Americans are armed now, it’s likely to still be true.

But a more common type of violent incident that occurs in restaurants is a brawl which, thankfully, hasn’t usually involved guns.

Of course restaurants have always had a certain number of problem patrons to deal with. According to one 19th-century account, even Delmonico’s had a man employed to handle difficult guests, such as those who arrived inebriated. He headed off trouble by not admitting them or by whispering a “word of advice” to patrons who drank too much while in the restaurant. Mainly, he said, his job was to recognize by sight the city’s “bunko steerers and confidence men”: “I just meet them at the door and tell them it won’t do, and they know it won’t, so they go away quietly. There is no bouncing or knocking out required.”

His genteel method was similar in tone to that of “The Foreigner’s Club” of Sorrento, Italy, where this card was used.

Alas, such methods were only available in certain restaurants. At others, there were no door keepers, subtle ushers, or “convertible waiter bouncers.” It seemed from time to time that nothing could stop patrons from fighting other patrons or a server or even instigating a mass brawl.

I started thinking about restaurant brawls when I read a story in this year’s January 29 issue of the NYTimes Magazine. It described the scene of a Waffle House in Texas where a melee erupted and was captured on video. It involved patrons standing on the counter, throwing dishes and chairs, and attacking workers who fought back in like manner. Other popular videos show similar scenes in Popeyes and sub shops.

The author, Niela Orr, expressed a degree of longing for the days of Edward Hopper’s famous 1942 painting Nighthawks, where patrons sit glumly in isolation from other sad sacks at the counter. Like the Waffle House patrons, they are alienated but unlike them they aren’t throwing crockery.

They could have been though. Restaurant customers were documented hurling dishes as early as the 1860s.

In 1920 movie patrons laughed at the subject of riots in restaurants.

Restaurant brawls are diverse. Undoubtedly many of the sites where they occurred were lowly eateries but others were mainstream chains, such as the International House of Pancakes, Child’s, and White Castle. And Googie’s – where comedian Lenny Bruce went through a plate glass window. [1957 photo]

Not even Grandma’s Family Restaurant and Pancake House in Rockford IL was safe from disruption. In a 1992 melee there, an estimated 30 patrons “went wild,” breaking out four plate glass windows, jumping over booths, and throwing whatever they could get their hands on.

Incidents sometimes involved brawlers you might not expect, such as students at elite colleges (Harvard vs. Dartmouth in one case), or men in tuxedos upset that a server refused to give them more sugar during WWII rationing. Generally participants have tended to be young, white, male, and intoxicated.

Few incidents could outdo the brawl in New York City’s Bryant Park Grill said to be a repeat of a similar event in DC three years earlier. To quote a 1998 story in the Jersey (City) Journal, 40 of NYC’s firemen celebrating Medal Day in their finest uniforms “annoyed patrons, exposed themselves, urinated in public and invaded a women’s restroom.” They also threw a policeman over a row of planters when he tried to break them up. And, as so often happens, no one was arrested.

Personally, I will try to push all this to the back of my mind when I’m visiting restaurants.

© Jan Whitaker, 2023

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Filed under patrons, popular restaurants, restaurant issues

On the town with O. O. McIntyre

When he died in 1938 Oscar Odd McIntyre – also known as Double O McIntyre or simply Odd – was the country’s highest paid, most widely read columnist. Not only did he make New York City, particularly Broadway, familiar to newspaper readers across America, but he also informed them of the attractions of the city’s restaurants.

Considering that his success brought him a princely income, a Park Avenue address, a custom wardrobe by Lanvin, trips to Paris, and a chauffeured Rolls Royce, his writing conveyed a humble perspective. It left the impression that he was a regular small-town guy and that life in New York, when deconstructed, was less glamorous than it might seem at first, yet still captivating.

From the start of his newspaper career in Ohio he aimed at New York. As he put it, “When I was ‘the’ reporter on the daily in a small Ohio town reporting how John Hawkins spent the day in town and how Mrs. John Spivens Tuesdayed in Addison I was always dumb with admiration when I came across a guest at the Park Central Hotel who had the magic letters ‘N. Y.’ after his name.” In 1912 he landed a job as associate editor of a magazine in New York and made his big move.

His column’s target readers were, in fact, John Hawkins and Mrs. Spivens, and he relied heavily on Ohio newspapers to buy his early columns. He assumed that, like him, readers would proclaim “This is the life!” after a visit to a café in New York such as Bustanoby’s Beaux Arts. And that, like him, they would have a fascination as well with the other side of town, exemplified by the liveliness of Hester Street and the grittiness of the Bowery. He presented the city’s dark side in scenes such as one where he witnessed a patron at a nearby table in a “semi-respectable” restaurant inject morphine into his arm and then calmly resume reading his newspaper.

He revealed in a number of stories he wrote for various publications that he had a breakdown shortly after coming to New York to work for a magazine that failed three months later. He couldn’t find another job, and spent a year without leaving his sick room. He also suffered from hypochondria, claustrophobia, and agoraphobia, and depended upon his wife Maybelle to handle the business end of his writing. After seven years in which he self-syndicated, she took over and successfully negotiated a contract with a major syndicator for twice what he had been getting.

His columns were built on the notion that he spent time strolling the sidewalks of New York, but some critics suggested he actually viewed the sidewalks from the back of his limo. Another version claimed he was a recluse who rarely left his apartment and who wrote columns from memory. I’ve begun to wonder if it was Maybelle who rambled the city collecting material for him.

Whatever was the case, he entranced the nation with his observations. When they visited New York for the first time, even readers from small towns might feel they already knew the city because of what he wrote. The columnist who succeeded him recalled that when his outlander cousin came to NY, he said that because of O. O.’s columns he would need no guidance. He declared: “I’m starting at the Battery tomorrow morning, and I’ll have grilled pigs’ feet and German beer at Lüchow’s [shown above]. I’ll just glance in at Fraunces’ Tavern, but I might take a snack at the Brevoort or the Lafayette, and maybe get up to Louis & Armand’s in time for chicken Tetrazzini or a steak at Sardi’s.”

In his columns O. O. not only painted fascinating scenes of fine living in New York, but also popped bubbles about its glamor. In a similar vein he reminisced about the simple life in his old home in Gallipolis OH, but never returned there even for a short visit. He presented charming portraits of Greenwich Village, but also produced a column about its fake Bohemians and artistic pretenders. He acknowledged that there were some genuine artists living there too, adding, “they are not on display nightly in the Purple Pup, Mauve Moon and Cerise Cat restaurants.” [He did not include the Pepper Pot, shown above, but might have.]

He was also critical of New York night clubs, which he called sucker joints, as well as places with trick names such as the ones he ran into on a Los Angeles visit – the Fly Inn, Monkey Den, Hamtree, Mammy’s Shack, Quick and Dirty, and Hamburger Hank’s.

Although he frequented New York’s top restaurants, he was no gourmet. He wanted to consume the high life, but it seems mainly for its aura of princeliness rather than its culinary excellence. Although the McIntyres had a French cook, his favorite meal was said to be steak, potatoes, and chocolate cake.

His personal food preferences didn’t keep him from feeling qualified to identify the world’s best restaurants. In 1931 he named six, with The Colony at the top, then New York’s Ritz-Carlton Hotel (where he and Maybelle lived for 13 years), three in Paris: the Ritz, Foyot’s, and the Tour d’Argent, and Horcher’s in Berlin.”

He hailed New York as “the Epicurean center of America,” but he believed it was non-New Yorkers who kept the elite restaurants in business, while the typical New Yorker followed “the eat-and-run plan of gastronomics.” So, for out-of-town visitors, he recommended the following dishes, claiming few New Yorkers even knew of them. They included caviar on a “pancake” at the Colony; noisette of venison, Grand Veneur at the Crillon; French pastry at Voisin’s; and for those preferring an unpretentious meal, doughnuts and malted milk at Liggett’s and hamburgers with chopped onions at the Owl lunch in Herald Square.

© Jan Whitaker, 2023

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Caves, caverns, and grottos

I would have said that restaurants made to resemble caves represented a proprietor’s desperate attempt to rescue a windowless, underground space. Except . . . many restaurants of the early 20th century, when these sorts of restaurants became popular, had few or no windows yet they were not rigged up to resemble caves.

But it seems that the American public was discovering a fascination with caves and cave men in the early decades of the 20th century. In 1915 the Peter Pan, in the college town of Eugene OR, did seem to appeal to wannabe cave men, and possibly cave women too.

Perhaps the cave restaurants were spiritually related to beefsteak dungeons of a similar era where men sat on crates and ate steaks with their claws, er, hands.

I suspect another reason that cave-themed restaurants and clubs appeared in the teens was as a way to attract patrons during a time when drinking was becoming less popular. Prohibition of alcohol was not yet national law but many localities had banned it.

Or, if I wanted to get psychoanalytical about it, I might think that locating these night-clubby spots underground revealed a degree of shame in a culture once ruled by Puritanism.

Close to the turn of the century two hotels already had cave-like grottos built underground. In 1900 architect W. E. Loyer of Philadelphia designed a grotto for the Hotel Rudolph in Atlantic City. Five years later his grotto for a Boston hotel, the Revere House, opened. Like the Rudolph, it featured an all-women orchestra. According to Revere House advertising, light bulbs in the grotto sparkled “like jewels in an Aladin [sic] cave” where dining was “both weird and entrancing.” Even in August, cool breezes were said to “sweep across the room” where its “jagged sides” resembled “what might be found in some large underground cavern.”

Other hotels with caves and grottos for dining and entertainment in the teens and 1920s included the Ambassador in Atlantic City with its underground Neptune and Dolphin Grills, the latter filled with marble, cut glass, sea-green furniture, fish nets, life belts, shells, and more.

The Grunewald in New Orleans [shown here], the Mt. Washington Hotel in Bretton Woods NH, and the Redwoods Hotel in Grants Pass OR carried on the cave tradition.

New York City was a little short on cave/grotto restaurants but it did at least have one. According to The Grotto’s advertising it was a “romantic cave.”

Of course there were also eating stations in genuine caves designated as National Parks. I am hesitant to refer to some of their facilities as restaurants – particularly that of Carlsbad Caverns with its accommodations for 1,000 lunchers at a time, pictured here ca. 1962.

The whole idea of a cave-themed restaurant seems strange enough to me that I might have imagined they went out of fashion long ago. But of course they did not, and undoubtedly can be found today. In 1928 columnist O. O. McIntyre declared that Los Angeles was the foremost city for “stunt cafes and trick eating places . . . built in every fantastical and baroque shape imaginable.” However, since then cave-like eateries, though always sparse, showed up in a variety of cities and towns.

In the early 1930s, for instance, Binghamton NY had a restaurant called The Barn, which encompassed a Shell Room and a Chinese Grotto. The Grotto, whose special effects were the creation of its originator, David Stewart, offered the only Chinese food in Binghamton — accompanied by organ playing. I was surprised to discover that the restaurant’s cooking was applauded by a number of 1940s guidebooks.

The 1960s and 1970s saw restaurants such as The Cave in Cleveland which declared itself “a cave to end all caves.” An article revealed that its conversion from a pool hall involved the application of 16 tons of gray plaster accompanied by a poured Polyrock floor speckled with gold. The total effect, said the account, was “somewhat eerie and fascinating.”

In Fort Lauderdale FL, The Caves restaurant was designed to encourage diners to “journey to prehistoric days via the stone-age decor and hearty feasting.” But, they were assured, they would be made comfortable with “luxurious pillows” and “soft lighting,” two things seriously lacking in nature’s version.

© Jan Whitaker, 2023

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Filed under alternative restaurants, atmosphere, decor, Offbeat places, theme restaurants

Image gallery: restaurant matchcovers

Colorful matchbooks advertising restaurants became popular in the 1930s and remained commonplace into the 1950s. Every time customers lit a match they were reminded of the restaurant. As a catalog of the Match Corporation of America put it in referring to matchbooks with 20 matches: “20 Lights, 20 Reader-exposures . . . twice that if inside printing is used.”

Usually matchcover collectors remove matches from their covers, but the exceptions are the feature matchbooks. In that case, the printed matches are as much of an attraction as the covers, as the above examples show.

Many feature matchbooks were a product of the Lion Match Co. in Philadelphia. The company also made contour matchcovers which incorporate die cuts as shown here.

This batch shows the simple type of matchcover. The two taller ones are salesman’s samples — which are considered worthless by serious collectors. However, I value them just as highly as others because I am primarily interested in graphics.

These full-length matchcovers were perfect for horizontal restaurants, particularly for diners and Western roadside places.

Stock matchcovers such as these would have cost restaurant proprietors less since they involved no original artwork on the part of the manufacturer. It’s likely that they were used mainly by cafes and basic eateries. Though I know nothing about The Patio in St. Louis, I somehow doubt that waiters there wore tuxedos.

While I was investigating the subject of restaurant matches, I happened upon an amusing incident involving a restaurant’s matchcover design and the Secret Service. In 1977, shortly after the opening of George’s-on-Washington, a Houston TX barbecue place, the Secret Service showed up and confiscated 15,000 matchbooks bearing an image similar to that on the $1 bill. The grounds were that they violated federal counterfeiting laws. However when the owners challenged the seizure in court a U.S. District Judge ruled that the logo did not violate federal law and ordered the matches returned.

In the 1980s numerous American match-producers, which had been doing less and less business with restaurants and in general, failed. One exception was Universal Match that did a big business with Las Vegas hotels and eating places.

Although some restaurants use matchbooks today, designs are usually simple and (sigh) tasteful. Michael Greer, a home decorator who published a 1962 book called Inside Design, would be relieved. He was very particular about small items around the house such as a pink toothbrush in a fancy gold bathroom or an “antagonistically colored soap.” And he laid down the following rule regarding matchbooks: “Restaurant matchbooks are name droppy to leave around if the restaurant is elegant or in another country, demeaning if it is not.” For your own good, do be careful!

If you are interested in viewing more restaurant matchcovers, you might find this site’s 11,278 examples entertaining.

© Jan Whitaker, 2023

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Filed under restaurant advertising

Kibbitz & Nosh, the book

Today is launch day for Kibbitz & Nosh: When We All Met at Dubrow’s Cafeteria, a book of black and white photography by Marcia Halperin. In the 1970s she began dropping by Dubrow’s on King’s Highway in Brooklyn and in Manhattan’s garment district. The cafeterias from what may seem like a long-gone past were as unpretentious as their customers.

The images she captured are reminiscent of street photography at its best, showing aspects of everyday life in the city. The book also includes essays by playwright Donald Margulies and Deborah Dash Moore, historian of Jewish-American life, including Jewish New York: The Remarkable Story of a City and a People (2017).

There is an interview podcast with Halperin by Street Photography Magazine, and a selection of her photographs from the book can be viewed at the Edward Hopper House Museum in Nyack, NY, until June 25.

Kibbitz & Nosh is available from independent booksellers, Amazon, and Barnes & Noble, as well as its publisher, Cornell University Press.

UPDATE of coming events

Signup for June 8 at Launch Photobooks – In Person

Signup for June 11 at Nyack Library — In Person

Sign up for June 29 at Yiddish Book Center – Virtual

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Glamming in Booth One

Before non-stop coast-to-coast air travel became common, actors and performers relied on the railroad to cover long distances. Usually this involved changing trains in Chicago. Arriving there, weary celebrities were more than happy to be scooped up and whooshed off for lunch or dinner at the Pump Room.

Top celebrities were escorted to Booth One, a cushy white leather nest where their job was to field calls from gossip columnists and smile as the flashbulbs went off. Their lunch may have been on the house, but they earned it. [It’s likely Judy Garland is talking with a columnist in the above Life magazine photo, 1943] Of course both the stars and the restaurant got publicity out of the deal.

The Pump Room stood out as a notable publicity mill in part because it was in the middle of the country. On the coasts there were plenty of such venues – the Stork Club and El Morocco in New York, and Chasen’s and Romanoff’s in Los Angeles to name but a few.

But the Pump Room had a vibe all its own. [Life magazine photo showing a very crowded room, 1943]

In addition to being swanky — with dark blue walls, white leather upholstery and crystal chandeliers — and well connected to the gossip pipeline, the Pump Room drew attention for its culinary burlesque shows featuring costumed staff, flames, and choreography. Waiters – all white men – wore scarlet jackets and black satin knee pants, while the “coffee boys” – all young black men – wore emerald green or white uniforms with giant ostrich plumes seeming to spring from their foreheads. [see grotesque caricature shown below, 1957] There were also “curry boys” dressed in gold. Food was served from wagons except for that skewered on flaming swords.

The coffee servers took it upon themselves to compete in the art of coffee pouring. Competition involved seeing how far they could hold the pot and still manage to pour the coffee neatly into the cups. Management did not approve and stopped the contest, but not before the winner set a record of 5 feet. He said customers asked him to do it. Not unbelievable since it was, after all, in keeping with the spirit of the place. According to one observer, customers watching servers with flaming swords make their entrance secretly hoped “the adroit waiter will slip and ignite one of the highly combustible hats being worn this season.” This never happened.

In 1943, Life magazine visited the Pump Room, photographing a number of spectacular scenes, some of which were undoubtedly contrived for the sake of the story. The crowning photo was certainly that of the procession of waiters holding flaming swords. A flaming-sword dinner cost $3.50 at the time of the story, going up to $4.50 or $5.00 by 1949 according to the menu shown below.

The Pump Room emblemized the sardonic humor of its creator, Ernie Byfield, who also owned its home, the Ambassador East Hotel. Its 1938 creation may have been a desperation attempt to survive during the Depression, but Byfield had long been in the habit of befriending show business stars back when he headed the Sherman Hotel. In the Sherman’s night clubby College Inn, he had entertained actors, musicians, and others on “theatrical nights.” Through the years Byfield made friends with an extensive roster of Hollywood stars that included James Cagney, Bette Davis, and William Powell in the 1930s and Douglas Fairbanks, Mary Pickford and a long list of others in earlier times.

Ernie Byfield’s death in 1950 seemed to mark the beginning of a long decline. The Ambassador East and the two other hotels Byfield owned changed hands repeatedly while the Pump Room sagged. A few months after Byfield died, columnist Lucius Beebe noted in a Holiday magazine story that Ernie had always said, “I don’t want grim gourmets around my place. I want laughing eaters.” Beebe’s story made it clear that the Pump Room was meant to be amusing, even moderately ridiculous. Without its creator at the helm, it became difficult to set the tone while maintaining quality.

In 1962 a reviewer for the Michelin Guide visited the Pump Room and, according to a devastating Life magazine account, had a miserable dinner described as deviled turkey breast accompanied by “canned peas and what looked exactly like potato chips.” Equally horrid, Life reported, was the incompetent waiter who recommended a red wine that “not only foamed but tasted as though it were composed of a second-grade detergent.” Learning of the story, an Ambassador Hotel executive dug through that day’s food checks and found, according to a rapidly produced account in a Chicago newspaper, that the reviewer and his Life magazine companion (the story’s author) had each consumed a cocktail and then shared two bottles of wine. He also insisted that the turkey steak on the menu was never served with anything but grilled sweet potatoes and wild rice.

But the damage was done and the restaurant’s reputation continued to crumble. Not much after the Michelin bomb dropped, Irv “Kup” Kupcinet, its number one gossip columnist, who had created a version of the Pump Room in his own dining room, admitted that it wasn’t what it used to be. Cross-country airplane flights were becoming commonplace, eliminating Chicago stopovers and reducing the flow of celebrities into town. Even though the room was remodeled in the mid-sixties by new managers, it was unable to recapture the past glory.

Although loyal Chicagoans continued to support it, the Pump Room closed in 1976, after some years of low ratings and, it was said, grease-spotted menus and chipped glassware. Everything was auctioned, included Booth One. Then came a new owner, Rich Melman, of the Lettuce Entertain You restaurant group which included Jonathan Livingston Seafood, Lawrence of Oregano, and others. He remodeled it in glamorous fashion and ran it for 22 years. After that it had various owners, including Melman once more who ran it as Booth One.

© Jan Whitaker, 2023

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Filed under atmosphere, decor, elite restaurants, Offbeat places, uniforms & costumes, waiters/waitresses/servers

A note

After reading several stories about AI-generated writing today, I decided to add this note to my page titled “My Project.”

My blog is written entirely by a human, me, and is meant for human readers, you. AI bots are not welcome. It is based on books and articles written by humans. I do not merely try to report facts accurately. I also evaluate and interpret facts, opinions, errors, lies, motives, and all the other messy aspects involved in human communication. Plus, being human, I have my own point of view shaped by my experiences, my values, and my blindspots. Welcome, humans!

[painting by Juan Gris, 1917]

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The dessert course

Not only have American’s favorite desserts changed over the course of history, but so has the meaning of the word dessert as used on menus.

In a series of articles in 1879, Lorenzo Delmonico explained the meaning of courses as presented in a proper French dinner. For a start, he explained, “when people believe that each dish served separately is a course in itself they have got the whole matter dreadfully mixed up.” There were only three courses, he stated. The first two comprised the “whole dinner” and the third, he wrote, “contains only the dessert.” Just how many dishes were presented in each course was entirely up to the host.

Sounds simple, but here’s where it gets confusing: the second course is accompanied by “Entremets” that are “the smaller dishes of the second course, including such puddings and pastries as may be served . . .” The third course – Dessert — comes last and “consists of ices, fruits, nuts, coffee, etc.” Today, we would consider the Entremets as Dessert.

Under Charles Ranhofer, Delmonico’s chef for most of the years from 1862 to 1896, Sweet Entremets continued to be presented with the Roast course, followed by Desserts as laid out by Lorenzo. At Delmonico’s Beaver Street location in 1899, for instance, an a la carte menu listed Entremets consisting of such things as Charlotte Russe, Peach Pie, and puddings, while Desserts included the subheadings Fancy Creams, Creams, Water Ices, Sorbets, Fresh Fruit, and Cheese.

Not surprisingly, cheap eating places had completely done away with courses decades earlier. For instance, at Milliken’s Beefsteak & Coffee Room in New York in 1849, there were only two categories: Dinner (i.e., meat) and Dessert. Dessert consisted of a choice of one custard and seven pies — Cocoa Nut, Plum, Mince, Peach, Apple, Indian, and Rice.

But even in far-off San Francisco end-of-meal choices reflected something like a formal menu, but with a different organization. In 1887, the ever-busy Royal Dining Saloon presented five categories of sweets in this order: Fruit, Puddings, Pies, Cakes – and then Desserts! Desserts included Peaches and Cream, Cranberry Sauce, Apple Sauce, New Comb Honey, Hot Mince Pie, various stewed and baked fruits, and Ice Cream. So, Mince Pie was a Dessert but other Pies were not?

Across the land there were other logic-defying variations. But probably no one really cared about logic. They saw what they wanted, ordered it, and that was that.

Overall, it would be cheap eateries such as Milliken’s that prefigured a 20th-century in which all the end-of-meal categories would be boiled down into one: Desserts. Not only that – the offerings in that category at popular eateries, as at Milliken’s, would remain primarily Pie and Pudding for decades.

But it seems that women preferred cake. As more unescorted women patronized restaurants in the 20th century, and tea rooms catering especially to them opened, this difference in their dessert preferences made itself known. Tea rooms began to specialize in cakes, selling them whole to take away as well as portioned for meals. For example, a pop-up Suffrage kitchen opened in Chicago’s Loop in 1914 offered a 35-cent lunch of salad, sandwich, and beverage, plus a dessert of cake and ice cream for an extra 15 cents. A notice read, “if the luncheon is served to men pie a la mode.”

Of course tea rooms did serve pie, and other desserts too, but it is striking that many lunchroom menus did not include cake. Perhaps for the average eating place layer cake was too difficult to frost, slice, or keep moist when portioned in advance. My sense is that it was also considered a more refined dessert suited to female tastes, whereas pie was an older, heartier, basic food.

Tea room proprietors were well aware of women’s attraction to cake. As Fanny Evans of Mary Elizabeth’s in New York said in 1923, her tea room knew how to cater to American women’s love of unusual salads, creamed chicken, croquettes, and “delicious home-made cakes.” In 1933 the proprietor of the Ipswich Tea House in Massachusetts, a graduate of Miss [Fannie] Farmer’s School of Cooking, prepared special menus titled “A Meal for Men” and “A Ladies Luncheon.” The men’s meal ended with Ice Cream Pie and the women’s finished with Meringue Cake.

In the Depression Americans turned to desserts to cheer themselves up. According to a 1932 NYT story “the American’s Real Desire Is More Dessert,” driven by a wish for glamor, romance, and “the desire for escape from the standardization of the machine age.” Plus desserts yielded high profits. Schrafft’s was way ahead of the game. As early as 1929, the 181 Broadway location in New York offered 34 different desserts!

After WWII, returning soldiers as well as civilians were hungrier than ever for desserts. A 1946 manual advised restaurateurs that a winning menu formula was to have as many desserts as entrees, 7 to 9, but no more than 4 green vegetables.

In the average eating places, apple pie was crowned the favorite American dessert until the 1970s, while layer cakes tended to vanish from the restaurant scene. But pie would not do for luxury diners. As demonstrated on a 1951 menu from Ciro’s in Hollywood, expensive restaurants gravitated to less common, fancier desserts such as Parfaits, Crepes Suzettes, and Baked Alaska. Dessert trays and carts bearing French pastries also came into use, while a flaming dessert was always a possibility worth considering.

In 1996 a National Restaurant Association survey of restaurants found that the most popular desserts were cheesecake and pie. That is, cheesecake of the sort most commonly served today, made with cream cheese rather than cottage cheese. The latter was a very old sweet dish dating back to the early 1800s or earlier. Unlike some other factory-made desserts, cheesecake has the advantage of being regarded as genuine even when it comes frozen in a box. I am somewhat skeptical about this survey, though. How could it be possible that chocolate desserts weren’t mentioned when they had been advancing rapidly in popularity since the 1970s?

© Jan Whitaker, 2023

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