Dilly-Wagon drive-ins, which looked like oversize prairie schooners, were certainly eye-catching enough in the 1960s but their main attraction was the “It’s a Dilly” sauce served on burgers and hot dogs. People still remember it longingly. I wish somebody would describe it. Was it a mayonnaise-based sauce with dill in it like that used with fish? What made it hot?
The sauce was created by Charles Weinstein who experimented with it in his Potsdam NY kitchen after an illness prevented him from continuing with his former business, selling apparel. The sauce, which was guaranteed to “perk up … just about any meat or meat dish,” was also sold in food stores, with three degrees of hotness, Pleasing, Extra, and Triple “for those who like a sauce that sizzles.”
In February of 1961 Charles applied for a patent for the design of his drive-in structure [see illustrations]. In the early 1960s local and regional drive-ins were still popular, not yet squeezed out by national fast-food franchises. Why he chose a Conestoga wagon style is unknown, but as was true of all roadside businesses, being able to catch the eye of passing motorists was critical.
Later in 1961 an advertisement appeared in the South Burlington High School yearbook for a Dilly-Wagon drive-in at 1907 Williston Road. That same year Charles ran an ad in the Oneonta NY paper saying that the drive-ins cost only $12,750, could be opened in three short weeks, and were ideal for a college town. By August there were Dilly Wagons not only in Burlington but in Rutland VT and in Potsdam NY, and he was hoping to place more in the Lake George area.
Strangely, by summer 1962 the price of a Dilly Wagon had inexplicably jumped up to $20,000, according to a franchise advertisement that appeared in a Pennsylvania newspaper.
Exactly how many Dilly-Wagons were franchised, and where, is unknown. I’ve been able to locate one in New Hartford NY and one as far away as Sheboygan WI. The Wisconsin Dilly-Wagon, purchased in 1963, was run in conjunction with a Dairy Queen stand. There was also a Dilly Bar operated by Charles Weinstein and a partner on Curry Road in Schenectady NY (pictured, 1966). Curiously, this operation, which was not in the form of a covered wagon, specialized not just in burgers and hot dogs but also Chinese egg rolls, Southern fried chicken, and “dilly root beer,” whatever that might be.
© Jan Whitaker, 2011
It seems as though almost all of history’s food forces have cooperated to give cheese top billing in restaurant meals today. Only one cheesy custom failed to catch on, that of finishing a meal with cheese and fruit as was done in small French and Italian restaurants in the later 19th century. Craig Claiborne argued in 1965 that even the best New York restaurants didn’t know how to handle the cheese course. They had poor selections which tended to be old, overripe, or served too cold. One restaurant admitted their chef was in the habit of popping cheese straight from the fridge into the oven to soften it. Restaurateurs that Claiborne interviewed insisted that Americans didn’t like cheese after a meal. I’d agree that most prefer their after-dinner cheese in the form of cheesecake.
Cheese has been a staple food in American eating places probably since the first tavern opened. Regular meals were served only at stated hours but hungry customers could get cheese and crackers at the bar whatever the hour. For “Gentlemen en’passant,” the Union Coffee House in Boston promised in 1785 that it could always furnish the basics of life: oysters, English cheese, and London Porter. Across the river in Cambridge, the renowned 
Cheeseburgers were a product of the fast food industry of the 1920s, claimed as inventions by both the Rite Spot of Southern California and the Little Tavern of Louisville. Strange there aren’t thousands of other contenders because what was there to invent, really? Cheeseburgers were strongly associated with Southern California before WWII — Bob’s Big Boy of LA introduced cheeseburgers in 1937. Another step forward came in the 1930s when a bill was introduced in the Wisconsin legislature requiring restaurants and cafes to serve 2/3 oz. of Wisconsin cheese with every meal costing 25 cents or more. In the same decade Kraft Cheese was among major food producers providing restaurants with standardized recipe cards.
It was after WWII that cheese spread its melted gooeyness everywhere — on 
They are so clever and, yes, so corny in a circus-y way that revolving restaurants seem like they must be a product of American ingenuity – but they aren’t. The restaurant in Seattle’s 1962 World’s Fair Space Needle was not the first. Nor was it the second, third, or fourth. According to Chad Randl in A History of Buildings that Rotate, Swivel, and Pivot, the first revolving tower with a restaurant opened in 1959 in Dortmund, Germany. Sometime in 1961 came spinning restaurants in Frankfurt, Cairo, and Honolulu (pictured), in about that order.
The revolving building itself actually came earlier and was rather simple technologically. In 1898 a leading attraction in Yarmouth, a seaside resort in England, was a rotating observation tower on the beach. Decades later designer Norman Bel Geddes proposed a restaurant set atop a rotating column for the Chicago World’s Fair of 1933 (pictured). Unlike his, though, the design used by most restaurants features an interior ring containing the restaurant’s kitchen that does not rotate.
Despite being fairly easy to engineer and not really all that new, in the 1960s revolving buildings became symbols of progress. Often set atop communications towers, they were intended to help defray costs of tower construction and operation. Today, whether in towers or on hotel roofs (where they look like flying saucers that have landed), they continue to represent modernity in developing countries around the world. While North America has largely stopped building them or has shut down forever their little 1-HP motors, still they spin on in Kuala Lumpur, P’yongyang, and countless other places.
For diners gazing from on high – whether upon the Pyramids, distant mountains, or, more often, streets clogged with traffic – revolving restaurants are pleasant. Who doesn’t enjoy the feeling of god-like detachment while sipping a martini and surveying a cityscape? Yet, on the whole revolving restaurants are geared more to “peak” dining occasions than to the consumption of haute cuisine. Their forgettable yet expensive food has tended not to win them steady local trade. Plus, tackiness such as found in Florida hotels with Polynesian restaurants twirling in the sky, or “Certificates of Orbit” such as once were given out at Butlin’s Revolving Restaurant in London’s post office tower (detail pictured), have branded them cheesy tourist traps in many people’s minds.
What could be more starkly different from the somber coffee shops of today with their earnest and wired denizens than the beatnik coffeehouses of the 1950s? Could Starbucks be anything but square to the beat generation?
Although the word beatnik came into usage around 1958 (inspired partly by Sputnik), the phenomenon of dropping out of the “rat race” to lead an existentialist, non-consumerist life was part of the aftermath of World War II akin to the “Lost Generation” after World War I. The first coffeehouses sprang up in Greenwich Village in the late 1940s, but the beats weren’t averse to hanging out in cafeterias either — their “Paris sidewalk restaurant thing of the time.” When coffeehouses began levying cover charges for performances, beatniks tended to drop out of them too.
The heyday of the coffeehouse was the late 1950s into the early 1960s. Few did much cooking so they weren’t restaurants in the true sense, but many of them offered light food such as salami sandwiches (on exotic Italian bread) and cheesecake, along with “Espresso Romano,” the most expensive coffee ever seen in the U.S. up til then. Of course the charge for coffee was more a rent payment than anything else since patrons sat around for hours while consuming very little. Other then-unfamiliar food offerings included cannolis at La Gabbia (The Birdcage) in Queens, Swiss cuisine at Alberto’s in Westwood CA, Irish stew at Coffee ’n’ Confusion in D.C., les fromages at Café Oblique in Chicago, “Suffering Bastard Sundaes” at The Bizarre in Greenwich Village, and snacks such as chocolate-covered ants and caterpillars at the Green Spider in Denver.
It's great to hear from readers and I take time to answer queries. I can't always find what you are looking for, but I do appreciate getting thank yous no matter what the outcome.
Restaurant-ing through history 