Tag Archives: drinking

Women drinking in restaurants

In the late 19th and early 20th centuries, the sight of women drinking in public brought up the same kind of issues about women’s status in society as did the struggle to get the vote. According to deep-seated beliefs about gender roles that had been forged in the 19th century, the proper realms for women were church and home.

Engaging in politics and drinking alcohol were definitely not approved of for women, particularly women of the middle and upper classes.

But in the late 19th century the prevailing gender rules seemed to be threatened, especially in New York City where “fashionable” women were drinking in public view in first-class restaurants such as Delmonico’s and the Brunswick Hotel. “No Longer a Sly Nip,” reported the New York Herald in 1894, stating that women who used to conceal their drinking with “cocktail opera glasses” and “creme de menthe fans” now were brazenly drinking openly, even at daytime shopping lunches. “Is this an evidence of the so-called ‘emancipation of women?’” the writer asked.

The supposed wickedness of wealthy New York women would become a popular topic in succeeding decades. Stories indulged an interest in the doings of privileged women of fashion and at the same time allowed readers to feel morally superior.

Opposition to women drinking grew stronger. In 1901 the Women’s Christian Temperance Union (W.C.T.U.) declared a crusade against women drinking in restaurants. New York president Ella Boole made an in-person survey of New York restaurants with a reporter from the Sunday World, who concluded that women’s “range of tipples is identical with that of men, and include the cocktails, the ‘Scotch highball,’ the sherry cobbler, absinthe and liqueurs. They drink at luncheon, at dinner, at supper, and frequently in between times.” According to the story, drinking went on in public restaurants and cafes, hotel table d’hotes, and just about anywhere.

Taking an inventory of women drinking in public spread. The pastor of a Congregational church in Chicago led a tour where his group tallied 269 “boozing women” out of a total of 463 women encountered in restaurants.

But even more alarming to the anti-drinking forces than the fact that “women of high grade and their imitators” drank liquor was the fact that they did it in public restaurants – and no one seemed to care! Where was the outrage, the shame? The head of the Daughter of Temperance thought women who drank “without shame in public places” should be ostracized. Otherwise, she feared, Womanhood, The Home, and The Race were in peril.

There was a lot of sermonizing. Actress Lillian Russell advised women that they would ruin their looks if they drank. But the most interesting observations on the subject came from an experienced New York hotel proprietor (alas, unnamed). Yes, women were drinking in public, he said, but they were freeing themselves from their old bad habits. He named fainting, hysteria, and using opiates like morphine. He found that women rarely got drunk in public, and saw their drinking as a sign that they were becoming more engaged in public life. Over the years, he said, he had witnessed women taking better care of themselves, becoming “healthier and happier,” and growing more companionable with their husbands.

Not even Prohibition could put an end to women’s drinking. True, it was not observable in public restaurants, but women continued to drink in speakeasies and private homes. By the early 1930s when alcohol again became legal, at least in most cities, it had become perfectly respectable for women to drink in public. Although women were still not welcome to stand at the bar in taverns, it was just fine if they ordered a before-dinner cocktail in a restaurant. What was once a privilege found only among women of the leisure class had become a commonplace custom.

© Jan Whitaker, 2020

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Filed under patrons, restaurant controversies, restaurant issues, women

Banquet-ing menus

As those of us who collect menus know, people are more likely to preserve menus from restaurants related to memorable occasions than those from ordinary, everyday eating places. As a result, there are more menus in the ephemera market that come from famous restaurants, voyages on ships, and banquets than from humble eateries. I tend to concentrate on the latter group, but once in a while I will buy a banquet menu that interests me.

I particularly like ones that are from professional and business trade groups, unions, and organizations such as the three shown here. Even better if they have a humorous slant, as is surprisingly often the case.

The 1941 menu at the top, from a dinner presented by the American Can Company to a California trade group at the Hotel Del Monte, shares something in common with the dinner given for the Golden Jubilee of the Oakland Typographical Union in 1936. The site of the canners’ banquet, the Hotel Del Monte in Monterey CA, like the union’s locale, the Oak Knoll Country Club in Oakland CA, was soon to become a property of the U.S. Navy. The canners may have enjoyed one of the last banquets held at the historic hotel, originally opened in 1880, but rebuilt in the 1920s after a disastrous fire.

The Oakland “Typos’” menu is one of my favorites because of its design as a proof adorned with proofreader’s corrections. It is not only clever but reminds me of a job I once had back in the days of linotype when I marked up proofs using the very same marks indicating lines to be deleted and transferred, as well as misspelled words, broken type, etc.

The Legislative Correspondents’ Association, which still exists, held its first dinner in 1900, so this menu is from its tenth, held in Albany at the Hotel Ten Eyck – on April Fools Day, 1909. Throughout it is filled with wry commentary and comical rules for the banquet governing issues around table companions and drinking. Judging from the menu, I’d think everyone got plenty to drink. Not only is the dinner accompanied by wine, champagne, liqueur, and cognac, it’s topped off with cocktails. Whoa.

I don’t know if the canners were served canned food at their banquet, but I’d say that the journalists undoubtedly enjoyed the finest cuisine of the three groups.

© Jan Whitaker, 2012

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Famous in its day: Pig’n Whistle

One of the strange appropriations of the early 20th-century involved using old tavern signs and names for distinctly non-alcoholic eateries, often tea rooms or confectionery restaurants appealing primarily to middle-class women. One of these was the Pig’n Whistle chain which began in California in 1908.

The name originated with ancient British taverns. Many believe that “whistle” was a corruption of wassail, an alcoholic concoction drunk from a small bowl or cup called a “pig.” But an early advertisement for Pig’n Whistle (shown below) gives no suggestion that patrons could get anything stronger than a cup of tea.

Although there is some disagreement about whether Pig’n Whistle started in San Francisco or Los Angeles, it seems likely that the first one was opened in San Francisco by Frank L. Callebotta, in 1908, perhaps growing out of a candy store he established earlier. In 1912 there was one unit in downtown San Francisco and another in the H. C. Capwell department store in Oakland. [top of page: early view of a window at the Oakland Pig’n Whistle, from the collection of Albert E. Norman]

By December of 1908 there was a store in Los Angeles, the city that was destined to become the chain’s headquarters. In 1914 the third LA Pig’n Whistle opened on South Broadway with an ivory baked enamel front displaying the trademark fife-playing pig which also decorated interior walls. In 1916 Pig’n Whistle was known for hanging original artworks on the walls, a custom it would continue into the 1930s. Patrons liked the idea so much they asked to be seated in booths where their favorite paintings appeared.

In 1926 the chain made a public stock offering and began an expansion drive. It absorbed Melody Lane restaurants in Los Angeles and Ennor’s in Berkeley. By 1929 it had opened its 20th store and had restaurants in Seattle, San Francisco, Oakland, Pasadena, Hollywood, and Los Angeles, including one planned for Grauman’s Egyptian Theater. It acquired the Mary Louise Tea Rooms as part of its Elite Catering subsidiary. Operating three factories, it made its own baked goods, candy, and ice cream. In 1931 passengers traveling on Transcontinental-Western Air, Inc. out of LA and San Francisco had lunches furnished by Pig’n Whistle.

pigNwhistleInterior577

Pig’n Whistles made a specialty of appealing to children and created menus and booklets for them. Although the restaurants were casual, they were also considered refined and somewhat elegant. Menus were elaborate even though prices were moderate. In 1934 it was possible to order a “De Luxe” six-course dinner for $1.00 that included dishes such as “Braised Saddle of Rabbit, Chasseur” and “Grilled Boned Loin of Spring Lamb” with fresh mushrooms and mint jelly. The dinner came with additional courses and accompaniments such as seafood cocktail, soup, spaghetti, avocado salad, and asparagus Hollandaise. To finish, there were 23 desserts to select from.

Profits declined in the 1950s and the chain shrunk. In 1952 it was reduced to five locations in LA and Hollywood, and one each in Beverly Hills, Pasadena, Long Beach, and San Diego. When an Illinois corporation, King Kastle, bought the company in 1968 there were only three units remaining, all in Los Angeles. King Kastle planned renovations and expansion but I don’t think they materialized.

Coming full circle, the name Pig’n Whistle can now be found on several drinking places around the country, as well as one of the original units at 6714 Hollywood Blvd. (interior pictured above) which has been restored and is operated as a restaurant.

© Jan Whitaker, 2011

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Filed under chain restaurants, confectionery restaurants