Category Archives: drive-ins

Restaurant-ing with Mildred Pierce

mildredpierceaswaitress

Many Americans are familiar with the story of the fictional Mildred Pierce, the mid-century wife and mother who kicks out her unemployed, philandering husband and becomes the family’s breadwinner so she can support her two daughters, especially her musically talented older daughter Veda.

Mildred Pierce was the main character in James M. Cain’s novel of the same name, the star of a melodramatic 1945 black & white film-noir with Joan Crawford, and the protagonist in a color HBO miniseries with Kate Winslet.

Lacking experience other than housewifery, Mildred turns to restaurants for work. Starting as a waitress, she builds a home-based business as purveyor of pies to restaurants, then opens a restaurant of her own, building it into a small chain in greater Los Angeles.

Although the three renditions of the story differ, they all feature Mildred’s restaurant career. Why did Cain choose this line of work for Mildred? I suspect he wanted something that readers would believe a woman could succeed in. Though I have no direct evidence, I feel sure he based Mildred’s career on that of the much-publicized Alice Foote MacDougall of 1920s fame whose success story was told repeatedly in magazines and syndicated newspaper columns. In the 1927 column “Girls Who Did,” MacDougall, then pushing 60, was headlined as “A Girl Who Never Expected to Enter Business and Who Has Become a Dealer in Wholesale Roasted Coffee and Owner of Four Restaurants.”

But – oh dear – MacDougall’s empire went into receivership in the early Depression, shortly after Mildred Pierce launched her restaurant chain. Of course most movies demand suspension of disbelief on the part of viewers, but let’s just admit that 1931 was not a favorable time to go into business. The 1935 National Handbook of Restaurant Data dismally reported that “75% of the women who open restaurants fail within the year.” Mainly, it said, due to lack of capital and knowledge of business management.

mildredpierceherrestaurarantMaybeCain, who stuffs his novel with copious details about running restaurants, must have been aware of this problem because he had Mildred, er, entertain her husband’s former business partner Wally to insure a favorable start-up. In the book she builds up to a total of three restaurants. The first, located in a house and specializing in chicken and waffles, actually conforms to the path many women of the 1920s and 1930s took starting small restaurants and tea rooms that served home-like dishes in domestic settings. Her second, a luncheonette in Beverly Hills, is somewhat believable despite being in a high rent area. Her third, on the other hand, a swanky beachside resort, is a reach.

Advancing farther on the unlikelyhood scale, the 1945 movie threw caution aside and had Mildred with five restaurants in only four years. Even the fantabulous Alice took 10 years to get to four! What’s more, all but one of Mildred’s had drive-in curb service, even though women rarely owned drive-ins. Plus, many drive-ins closed during the war because of gasoline rationing that limited driving.

Of the five restaurants depicted in the 1945 film, three are identifiable as actual restaurant locations, while the identity of the other two is unclear.

MildredpierceDoloresdrive-inInset#1 – the new Dolores drive-in on Sunset Blvd. & Horn (inset top left; movie still in b&w)
MildredPierceexteriorofRestaurant4#2 – supposed to be Beverly Hills, but location unknown and possibly not an actual restaurant at all (movie still)

mildredpierceExteriorofRestaurant3 – unidentified but appears to be a real drive-in (movie still)

MildredPierceexteriorofrestaurant5#4 – exterior shot filmed at Carl’s Sea Air on the Pacific Coast Highway (movie still on left; Carl’s postcard on right)

mildredpiercecarpenter'sGlendale1938E.Colorado#5 – Carpenter’s restaurant on Glendale & Colorado shown fleetingly (not a movie still)

The slow-moving HBO series follows Cain’s book more closely than the 1945 movie. (As in the book, there is no murder.) There are only three restaurants, all movie creations: 1) the model house from the Pierce Homes development once owned by Mildred’s ex-husband; 2) the Beverly Hills luncheonette; and, 3) a seaside estate which doesn’t look a bit like it’s in California.

In the book and at several points in the 1945 movie Mildred, who we are told comes from the lower-middle class, runs up against the upper class, always getting bruised in the encounters. As a restaurant historian, one of the most interesting lines to me occurs when she meets the snobby mother of her daughter’s boyfriend. Mildred recognizes her but forgets that she had once interviewed to be her housekeeper and was humiliated by the woman. She tries to place her, asking if she has ever been to her restaurant and the woman replies haughtily, “But I don’t go to restaurants, Mrs. Pierce.” It would have been more believable in the East, around 1900, but still an interesting comment on the unexalted status of restaurant-ing.

Cain, who was also a gourmet, an amateur cook, and a magazine food writer on topics such as “Midnight Spaghetti,” “Crepes Suzette,” and “Carving Game Duck,” befriended Alexander Perino when he was headwaiter at The Town House and suggested Perino open his own restaurant which he famously did in 1932. Restaurants also figured in Cain’s books The Postman Always Rings Twice and Galatea, both of which involve the betrayal and murder of husbands.

In Cain’s Mildred Pierce, Mildred ends up broke, restaurantless, alienated from Veda, and living with her ex-husband, both of them ready to pursue a life of heavy drinking.

© Jan Whitaker, 2016

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Filed under drive-ins, proprietors & careers, roadside restaurants, women

“Adult” restaurants

Anyone who knows American culture realizes immediately that the term “adult restaurant” would not even remotely imply an eating place that caters to mature or developed culinary tastes. Instead it would mean one deemed inappropriate for children because of some kind of sexually tinged goings on.

Historically the attractions in adult restaurants have not been what’s on the plate but are part of the female servers’ anatomy.

An unfamiliar restaurant concept to me is the “adult fast food restaurant.” This is how a Florida drive-in owner referred to his business in 1976. It didn’t serve adult fast food – what would that be? Crêpes? It served hot dogs, hamburgers, beer, and, oddly, wine. The manager called it “our answer to MacDonald’s,” reflecting the fierce competition drive-ins faced from big chains in the 1970s.

The “adult” aspect: servers at the “Jugs ‘n’ Suds” drive-in were costumed only in hot pants and tassles.

However, Jugs ‘n’ Suds waitresses got very little chance to “wear” their intended costume. The drive-in met with vehement disapproval from citizens and officials of New Port Richey who insisted that the waitresses cover up. One of the restaurant’s promoters admitted that business fell off once apron-like halter tops were adopted, saying “People aren’t as interested in seeing a topless waitress with fringe on.” [pictured] In very short order the drive-in closed. A second one – without carhops — then opened in an old A&W. I don’t think it lasted long. A fantasized  nationwide chain never materialized.

Jugs ‘n’ Suds was unusual in that it was a drive-in. Most topless restaurants have been positioned at the “nightclub” end of the restaurant spectrum. Typically they’ve been dark, bar-like spaces where business men congregate at noon and after work.

California was the birthplace of the topless restaurant with the pioneers opening in 1965 not long after the creation of Rudi Gernrich’s topless bathing suit. Many offered a business man’s lunch special accompanied by models strolling from table to table. In California, at Long Beach’s Kozy Kitten, kittens ambled while patrons downed 98c luncheons of Turkey, Ham, or Beef served with Potato Salad and Beans. (I didn’t say topless restaurants were glamorous.)

The topless restaurant fad, which combined gawking, drinking, AND eating, died out, but using women’s anatomy to attract restaurant patrons did not. Maybe it’s eternal. Even as the last Playboy bunny club closed in the 1988, a new crop of “breastaurants” (as they are mockingly known by critics) appeared, most of them flaunting scantily dressed servers. Following the success of Hooters, a slew of knock-offs opened in Florida, among them the so preciously named Melons, Knockers, and Mugs & Jugs.

Controversy is also eternal. Hooters’ aggressively suggestive advertising campaign has offended many and the chain was forced to remove billboards that hinted servers were prostitutes, an idea that, depressingly, has plagued female servers since the 19th century.

Legal challenges to topless restaurants and breastaurants have mostly not held up. But communities protest them anyway, occasionally successfully. Recently the Quincy MA Licensing Board denied permission to a unit of the Tilted Kilt chain because it was too close to a church that objected.

© Jan Whitaker, 2012

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Famous in its day: the Parkmoor

It’s been somewhat frustrating researching the Parkmoor chain of drive-ins that once did business in St. Louis, my home town. My main source has been a book written by Lou Ellen McGinley, daughter of the chain’s founder and manager of the Clayton Road Parkmoor from 1977 until its closing in 1999.

The book is called Honk for Service, yet throughout it are shown menus that say clearly at the top “Flash Your Lights for Service.” Alas, this is but one tipoff that somebody wasn’t totally on the job.

Nevertheless, the book enlightened me about a number of things, especially that there were once six Parkmoors in St. Louis. I had thought that the Parkmoor at Big Bend and Clayton was the one and only. In fact it was the sole survivor as well as the original, in 1930 the site of a Tudor-style drive-in. Three more Parkmoors opened in the 1930s and two in the 1950s, but all five of them were gone by 1971.

From 1940 to 1953 there was also a McGinley Parkmoor in Indianapolis. Parkmoor was a popular name for mid-century drive-ins. The Parkmoors in Amarillo TX, Knoxville TN (one O), Dayton OH, and Sarasota FL were not related.

I enjoyed the book’s charming illustrations, but I was disappointed to find only a single blurred and partial image of the exterior of the modern orange-roofed Parkmoor building that most St. Louisans knew (pictured above after being closed; razed in 2004). And there was no mention of when it was constructed, who designed it, or why the McGinleys chose what was for architecturally conservative St. Louis such an exotic, California-style design.

As I remember it, the interior was impressively ugly. It had a tall peaked ceiling and a lava-stone back wall. All the seating was built-in and covered in orange leatherette. To the right of the entrance was an L-shaped counter with cantilevered seats that projected up diagonally from the base. Down the center of the room was a 3-foot high divider with plants growing from the top. On either side of the divider were rows of two-person mini-booths, while larger booths ran along the continuous windows to the left.

From what I’ve been able to discover poking around, the Googie-style Parkmoor was built in 1969. By that time the restaurant was no longer a drive-in. Honk for Service does not say when carhops were dispensed with, but according to a newspaper want ad they were still being hired in 1963 even though two locations had adopted speaker-based ordering systems by then.

Lou Ellen’s father, William Louis McGinley, began his business career in the 1920s as head of a Texas company that sold trays to drive-ins. According to Honk for Service he was inspired to open a drive-in in St. Louis as an “I’ll show them” response after he was informed by Dorr & Zeller, an old-line catering company, that St. Louis was not the kind of city that would accept drive-ins.

Was it a similar motive that led McGinley to open a Parkmoor very near Dorr & Zeller on DeBaliviere in the city’s west end? It turned out to be an ill-fated locale. A brawl there in which police shot and killed two men in 1965 may have contributed to the demise of that location a few years later.

Both generations of McGinleys were cattle ranchers who spent much of their time in Texas while overseeing the Parkmoor. As with most drive-ins, the menu featured hamburgers; the beef was ground in a two-story commissary building erected on a corner of the Clayton Road Parkmoor’s parking lot. The beef, however, did not come from the family’s Texas ranch.

A little taste of Texas appeared on a 1930 menu which offers a Top Sirloin Steak served with French fried potatoes, lettuce, tomato, bread and butter – plus a “Texas preserved fig” – all for 55c. Add a Dr. Pepper for an additional 5c.

© Jan Whitaker, 2012

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Filed under drive-ins, restaurant decor

Steakburgers and shakes

After recently reading Roger Ebert’s wonderful book Life Itself, I decided to write this post and dedicate it to him. I loved his depictions of his childhood, which included his first restaurant meal, a steakburger at Steak n Shake, near the campus of the University of Illinois in Champaign where his father worked as an electrician. He has also written about the restaurant on his Sun Times blog.

Even though I grew up in St. Louis, where there were many Steak n Shakes, most with curb service in the early years, I knew nothing about the chain’s history then and mistakenly believed it originated in St. Louis. I’m embarrassed to admit that I held a widespread St. Louis prejudice that few good things came from Illinois, the chain’s first home.

The chain was founded by Gus Belt and his wife Edith. Their basic problem was the Depression. The gas station Gus operated in the town of Normal, Illinois, was not thriving. In 1932 he and Edith decided to extend into the restaurant business by converting a house on the property to an eating place serving Edith’s fried chicken and beer, which was about to become legal in the first stage of Repeal. They called it the Shell Inn.

According to Robert Cronin’s Selling Steakburgers, beer was a bigger hit than chicken. Because Normal was the home of a state college that trained teachers, who were supposed to be morally upright, the town had a long history of forbidding the sale of alcoholic beverages. After a brief wide-open period following Repeal, the town voted 2 to 1 to remain dry. Seeing what was about to befall their eatery, Edith and Gus decided to turn it into a hamburger joint.

They followed an honored tradition in the restaurant business of studying the successful practices of others and copying them like crazy.

The Shell Inn’s prime customers were the students at the nearby teachers college. No doubt the Belts had observed how much college students in the neighboring town of Champaign enjoyed hamburgers at the White Spot, the White House Lunch, Wimpy’s, and Maid-Rite. With the switch to burgers, the Belts renamed their place “Whitehouse Steak n Shake.” Later, they would adopt another idea from Champaign’s hamburger sellers, that of selling burgers by the bag (“Buy ‘Em by the Sack” advertised White Spot), borrowing the “Takhomasak” slogan from a Colorado restaurant. The idea of advertising that your hamburgers contained higher grades of steak was not unique to Steak n Shake. In Detroit during the Depression, there were a couple of places advertising this: the Marcus All Steak Hamburger Restaurant chain, and Meyers Real Steak Hamburgers. I wonder too if the Belts got the idea of serving food on china from Champaign’s Wimpy’s.

Their timing was good. Led by youthful first adopters, hamburgers, once shunned by the middle class who associated them with poverty and adulteration, were gaining respectability. Also reassuring was Steak n Shake’s squeaky clean white tile interior characteristic of 1920s lunch rooms and hamburger chains such as White Castle.

Theirs was among a number of hamburger chains that proliferated in the Midwest and other non-coastal areas during the Depression. Among the chains that got their start then were Little Canary Castle (Winston-Salem NC, 1931), Krystal (Chattanooga TN, 1932), Wimpy Grills (Bloomington IN, 1934), White Hut (Toledo OH, 1935), and Rockybilt (Denver CO, 1936). So the 1930s, which had begun so poorly for the couple, turned out well for them.

By 1940 the Belts had units in Normal’s twin city of Bloomington, as well as Champaign [1937 advertisement above], Decatur, E. Peoria [pictured at top], Galesburg, Danville, and Springfield. In the late 1940s Steak n Shake moved into St. Louis and in 1959, five years after Gus’s death, with Edith at the helm, there were 14 units in that city. Indianapolis [pictured 1965] and Florida were other early markets. By the time Edith sold the family’s controlling interest to the Longchamps corporation in 1969, there were 50 or so units.

After that the story shifts to corporate history, with decades of ups and downs, aborted openings in Chicago and Texas, modernizations and returns to roots, changes in ownership, and further expansion until today when there are almost 500 units in 22 states.

© Jan Whitaker, 2012

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It was a dilly

Dilly-Wagon drive-ins, which looked like oversize prairie schooners, were certainly eye-catching enough in the 1960s but their main attraction was the “It’s a Dilly” sauce served on burgers and hot dogs. People still remember it longingly. I wish somebody would describe it. Was it a mayonnaise-based sauce with dill in it like that used with fish? What made it hot?

The sauce was created by Charles Weinstein who experimented with it in his Potsdam NY kitchen after an illness prevented him from continuing with his former business, selling apparel. The sauce, which was guaranteed to “perk up … just about any meat or meat dish,” was also sold in food stores, with three degrees of hotness, Pleasing, Extra, and Triple “for those who like a sauce that sizzles.”

In February of 1961 Charles applied for a patent for the design of his drive-in structure [see illustrations]. In the early 1960s local and regional drive-ins were still popular, not yet squeezed out by national fast-food franchises. Why he chose a Conestoga wagon style is unknown, but as was true of all roadside businesses, being able to catch the eye of passing motorists was critical.

Later in 1961 an advertisement appeared in the South Burlington High School yearbook for a Dilly-Wagon drive-in at 1907 Williston Road. That same year Charles ran an ad in the Oneonta NY paper saying that the drive-ins cost only $12,750, could be opened in three short weeks, and were ideal for a college town. By August there were Dilly Wagons not only in Burlington but in Rutland VT and in Potsdam NY, and he was hoping to place more in the Lake George area.

Strangely, by summer 1962 the price of a Dilly Wagon had inexplicably jumped up to $20,000, according to a franchise advertisement that appeared in a Pennsylvania newspaper.

Exactly how many Dilly-Wagons were franchised, and where, is unknown. I’ve been able to locate one in New Hartford NY and one as far away as Sheboygan WI. The Wisconsin Dilly-Wagon, purchased in 1963, was run in conjunction with a Dairy Queen stand. There was also a Dilly Bar operated by Charles Weinstein and a partner on Curry Road in Schenectady NY (pictured, 1966). Curiously, this operation, which was not in the form of a covered wagon, specialized not just in burgers and hot dogs but also Chinese egg rolls, Southern fried chicken, and “dilly root beer,” whatever that might be.

© Jan Whitaker, 2011

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Wayne McAllister’s drive-ins in the round

Architects who design restaurants often have labored in anonymity, and that goes ten-fold for those whose work involved drive-in restaurants. In the beginning drive-ins were simple shacks plastered with signs, as were other buildings of the early automobile age. Like the chicken coups converted to motor courts and the farmers’ fields rigged out for overnight camping, they served as temporary fixes for seat-of-the-pants entrepreneurs looking to make a quick buck from the passing traffic.

The couple of dozen Los Angeles drive-ins Wayne McAllister designed in the 1930s – the Wich Stand, Simon’s, Robert’s, Herbert’s, Melody Lane — were likewise ephemeral, tumbling into ruins with rising real estate values. Yet, despite the ephemerality of the form, he was one of the few designers who managed to develop a functional and aesthetically satisfying style for an inexpensive roadside building type.

This post is based mostly upon Chris Nichols’ The Leisure Architecture of Wayne McAllister, a book that traces McAllister’s career and conveys his genius at transforming crude vernacular building forms into sophisticated expressions of car culture.

Born in San Diego, Wayne McAllister and his wife Corinne, then both 20, took on a major project in 1927 with the Moorish Moderne design of Agua Caliente, a Prohibition-era Tijuana gambling mecca. Wayne was a self-taught high school dropout whose first job was designing houses, a task he was able to execute handily. According to his own account, he regularly completed a new design each day. In the course of a roughly 30-year architectural career, his work focused on the design and remodeling of hotels and restaurants in Los Angeles and Las Vegas. Among his Las Vegas hotel projects were El Rancho Vegas, the Desert Inn, and the Sands Hotel, while a partial list of his LA restaurants includes Café Caliente, Mike Lyman’s, Richlor’s, Lawry’s, Clifton’s, and Bob’s Big Boy. From 1956 to 1961 he was an architect for the Marriott Corporation.

Although he is best known for the Sands, his circular drive-ins are considered significant in architectural history. Alan Hess, author of Googie, noted that thanks to Wayne McAllister, “Commercial vernacular design developed a respectable architecture that stands on its own right, not simply as a second-rate version of high art design.” It is interesting that even a lofty modern architect like Ludwig Mies van der Rohe developed a drive-in restaurant design, in 1945 (it was never built).

Wayne’s circular drive-ins typically had 20-foot pylons on the roof on which the drive-in’s name was spelled out, with horizontal louvers partially concealing neon tubes that made the signs glow. While his early designs had no doors – the businesses stayed open 24/7 and evidently had no need of heating or air-conditioning – this element was eventually modified. For a time his styles were influential, but after World War II when drive-ins expanded throughout the country, round buildings with overspread roofs were scrapped for rectangular structures from which long canopies stretched outward.

Noir crime novelist Raymond Chandler referred to Los Angeles’ drive-ins “gay as circuses” in The Little Sister (1949), leading Alan Hess to remark: “In almost anyone’s mental map of Los Angeles, the drive-ins of the thirties had become indelible landmarks.” Their images remain no less powerful today.

© Jan Whitaker, 2011

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(In)famous in its day: the Nixon’s chain

nixonsDriveIn338Since the 35th anniversary of Richard M. Nixon’s 1974 resignation from the presidency was commemorated this past weekend, it’s as good a time as any to focus on his brother Donald’s brief career as a restaurateur in Southern California. In the short span of five years in the 1950s, Don managed to go out of business while doing some serious damage to brother Richard’s political fortunes.

He got into several pickles but the biggest issue concerned a 1956 loan of $205,000 he received from Howard Hughes’s tool company to rescue his failing restaurants. Richard Nixon was VP in the Eisenhower administration at the time. Although Don denied that his brother had any involvement in soliciting the loan, critics were not convinced and persisted in raising questions about several decisions the government made that were beneficial to defense contractor Hughes. The toxic issue dogged Nixon in his unsuccessful 1960 presidential campaign against John Kennedy and again in his failed 1962 California gubernatorial run.

nixonburgerREVThe chain of five Nixon’s restaurants began modestly in 1943 when the Nixon family’s grocery store, established in 1922 by father Francis Nixon in Whittier, added a coffee shop. Although Don was involved in running the coffee shop, his first real business venture took place in 1952 when he opened a drive-in on East Whittier Blvd. (shown above). Two years later he opened Nixon’s Family Restaurant, also on East Whittier, home of the “Nixon Burger” whose unfortunate, opportunistic name would be used to taunt Richard Nixon during his two terms as President. Next Don opened a drive-in near Disneyland, in Anaheim, and a restaurant and bakery in Fullerton. In 1957, despite the Hughes loan and proceeds from the sale of Nixon’s Market to a supermarket chain, Don Nixon put all five restaurants up for sale to settle the chain’s debts.

The Nixon’s at 822 E. Whittier became a Whirly’s Drive-in, which itself went out of business in 1962 or early 1963. The Anaheim Nixon’s, at Harbor Blvd. and Katella Ave., was taken over by the Harris chain of Portland OR in 1958 after it was remodeled to include a cocktail lounge. Cocktails had been prohibited in the Nixon’s restaurants judging from a 1954 ad which proclaimed, “Since children are most welcome at Nixon’s – liquor is never served.”

In subsequent years as President, from 1969 to 1974, Richard Nixon kept close tabs on Don. At one point he had the Secret Service wiretap his phone. Richard also found Don a job that he hoped would keep him out of trouble. In 1970 staunch Republican J. Willard Marriott, founder of the Hot Shoppes and CEO of the Marriott Corporation, agreed to do the President a favor. Marriott appointed Don vice president in charge of franchises and acquisitions on the West Coast. Marriott officials denied that Don had any influence in helping the company win government contracts.

© Jan Whitaker, 2009

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