Fast food: one-arm joints

The wooden one-arm chair was a characteristic feature of the “quick lunch” type of eating place which became the popular choice for businessmen around the turn of the last century. The chairs were unattractive and uncomfortable as the cartoon below depicts. But considering that prior to their introduction patrons seeking a speedy lunch often ate while standing at a counter, they offered relative luxury. Solitary seating made sense in a café where businesspeople usually came in alone and spent little more than 10 or 15 minutes at their meal before rushing back to the office or store. (Later, in fact, more attractive one-arm chairs were used in Lord & Taylor Bird Cage restaurants.)

As is true of the fast food restaurants of today, one function of uncomfortable seats in the quick lunch eatery was to discourage lingering. These restaurants were usually shoe-horned into tight quarters in high-traffic, high-rent business centers, so it was paramount that each chair turned customers rapidly. The one-arm chair was patented by a Vermonter named James Whitcomb who designed fixtures for the Baltimore Dairy Lunch and also manufactured portable typewriters.

The core cuisine of the one-arms, and quick lunches in general, consisted of coffee and pie, supplemented by sandwiches and doughnuts. Some of the big one-arm concerns were the Chicago-based companies of John R. Thompson and Charles Weeghman, and the Baltimore Lunch and the Waldorf System, both of which originated in Springfield MA. The companies eventually broadened their menus to include hot dishes, supplying their locations in each city from central commissaries. Though the chains kept prices low, Waldorf prided itself on grating lemons for lemon pies and avoiding manufactured pie fillings, powdered milk, dried eggs and other cost-cutting ingredients developed for the military in World War I and widely used by chains in the 1920s.

Under the intense competition of the late 1920s and the depression, the Lunches replaced their one-arm chairs with tables and chairs and abandoned their utilitarian decor in favor of more colorful interiors in hopes of attracting more women.

© Jan Whitaker, 2008

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The family restaurant trade

As far back as the 1700s families in cities obtained some of their meals from public eating places. Usually the food came to them rather than the reverse. If they were wealthy they sent a servant to pick up dinner from the local caterer. “Any Family may be supplied at any time with dishes of victuals hot or cold,” advised a standard newspaper advertisement of the 1790s.

No one realized it of course but the habit of getting the family dinner from a restaurant and eating it at home would become a mainstay of American restaurant business of the future, especially after World War II when carry-out increased.

Families occasionally went out to eat in the 19th century, yet it was unusual enough that when children were spotted in restaurants it tended to set off alarms that still echo today. A magazine in 1853, observing children at New York’s Thompson’s, Taylor’s, and Weller’s – all of which specially catered to women and children – noted, “The little people are taken out, to save trouble, and fed on dainties at the brilliant restaurants, where their appetites are awfully vitiated, and they eat most alarming quantities of ice-creams and oysters.”

Ladies’ restaurants aside, most places were and would remain male turf almost until World War I. Families usually ate in private rooms upstairs, away from barrooms, ruckus, and rude stares. Even in small towns the more ambitious restaurants provided special accommodations for families. In Tombstone, Arizona, the International Restaurant, a miners’ café, advertised dining rooms reserved for them in 1881. Conditions changed little until tea rooms became popular around 1910. They established a kind of “beachhead” for women diners, also multiplying the places where children might eat. Early ones such as the Mother Goose-theme tea room in NYC and the Whistling Oyster in Ogunquit, Maine, which produced its own souvenir children’s book, made a specialty of pleasing young patrons.

After the First World War restaurants became cleaner, more informal, and alcohol-free — and they did more business than ever before. Families were especially attracted to cafeterias, particularly on the West Coast where they thrived. As more families acquired cars, the custom developed of taking a country drive on Sundays, capped off by an early dinner at a roadside inn or tea room. Children’s menus appeared, such as those of California’s Pig ‘N Whistle chain in 1937. The South’s S&W cafeteria chain began to present weekly children’s entertainment nights in 1939. Thanks to rising incomes, more vacations, and a pro-family culture, the restaurant industry of the 1950s saw families as the customer base of the future. “You get a picture of the powerful social and economic trends working in your favor,” an advertising agency spokesman told a restaurant association in 1955.

Working mothers and smaller families in the 1960s further enhanced restaurant growth. By the mid-1960s there were 18,000 restaurants in Southern California, where sales had increased almost 100% since the end of WWII, attributed primarily to family dining. In 1976 the National Restaurant Association identified families’ favorite eating spots as family restaurants, fast-food eateries, theme restaurants, cafeterias, and coffee shops. Chains such as Howard Johnson’s, Bonanza, Ponderosa, Pizza Hut, International House of Pancakes, and Denny’s looked forward to a bright future.

© Jan Whitaker, 2008

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Taste of a decade: restaurants, 1800-1810

The American population is settled mainly along the Eastern seaboard. The largest city, New York, with almost 80,000 people, is one of only about 15 cities with more than 1,000 inhabitants. Meals are available in taverns, oyster houses, coffee houses, and French restorators. Most diners are male travelers, businessmen, or boarders, though religious societies and clubs of firefighters, politicians, or old soldiers gather for banquets from time to time. The dinner hour falls between noon and 3:00 p.m.

Highlights

1800 Meat, fish, and fowl are the principal offerings of eating places, and an establishment’s quality is measured by the amount and assortment of animal protein set out on the table. At the Portland Restorator in Portland, Maine, the proprietor proudly announces he has “potted lobster, potted eel, chicks fricaseed, and fine ragouts, beef alamode, and barbicues, sausage Bologna, Hamburgh, Naples, choice venison pastry, pork pie Cheshire, good beef steak, and bacon rasher” as well as “round of beef, fat Sirloin, turkey roast, or calf’s head boil’d with tongue & brains.” Beyond these main dishes, he supplies only soup and a few pies. Strangely, he does not mention one of the most popular edibles of the 19th century, oysters.

1801 Well-off Americans who read fashionable magazines are fascinated by the popularity of restaurants in Paris. There, it is said, “everybody” (who is anybody) dines frequently outside the home. The awkward term “restorator,” an Americanized version of restaurateur which refers either to a place to dine or to its proprietor, becomes a trendy metaphor for a publication, an essay, or an editor.

1802 Napoleon offers amnesty to his opponents and many French citizens who escaped to America during the revolution return to France, shrinking the number of skilled restaurateurs. Not all leave, however. Julien continues in Boston.

1802 The inimitable black caterer Othello Pollard, of Cambridge MA, beckons “select” clients from nearby Harvard with beefsteak, soup, cheese, ham, tongue, ice cream, custard, strawberries and cream, whip-syllabub, pies, jellies, olives, and fruit, along with a well-stocked liquor cabinet. In an unusual advertisement, he observes: “It is a wise saying … that the Body is as much a subject of education as the Mind. Both require tuition and discipline. The UNIVERSITY takes the Mind for its pupil; OTHELLO takes the Body. He, therefore, who has not been at both schools is half a Scholar.”

1803 In Charleston, South Carolina, a new hotel opens with a banquet room accommodating 300.

1807 The beefsteak and oyster house remains a popular sort of eating place. Turtle soup is a delicacy and restaurants place notices in papers when they are about to prepare it. On June 8 Wm. Fryatt, who has recently opened a Porter, Beef Steak and Oyster House on the corner of Pine and Nassau in New York, advertises he will prepare the last turtle of the season.

1808 Henry Doyhar of New York City announces that he will list his dinner specials in writing each day: “To accommodate those who wish to procure their Dinner …, the bill of fare, containing the dishes regularly numbered, will be exhibited every day from nine till eleven o’clock, A.M. for the purpose of engaging beforehand such dishes as may be wanted.” Since so many people are illiterate at this time, this suggests his clients are educated and probably wealthy.

1809 In Boston the elegant and expensively built Boston Exchange Coffee-House opens with a coffee room on the ground floor, furnished with a bar and 14 private and “handsome boxes, each containing a mahogany table, seats, and a bell rope.” On the second floor is a banquet hall and a dining room whose “walls are painted a beautiful green, and the windows decorated with curtains of scarlet moreen.”

Read about other decades: 1810 to 1820; 1820 to 1830; 1860 to 1870; 1890 to 1900; 1900 to 1910; 1920 to 1930; 1930 to 1940; 1940 to 1950; 1950 to 1960; 1960 to 1970; 1970 to 1980

© Jan Whitaker, 2008

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Early chains: Vienna Model Bakery & Café

Contemporary bakery restaurant chains such as Au Bon Pain and Panera Bread may have more units but they are scarcely the sensations that Vienna bread cafés were in the 1870s. America was a country that many considered plagued with inferior bread, whether commercial or home baked. The Fleischmann brothers, Charles, Maximillian, and Louis, were determined to improve American bread with their compressed yeast. Although they manufactured it as early as 1872 – as a byproduct of distilled spirits (another Fleischmann enterprise) – its fame was established at the 1876 Centennial Exposition in Philadelphia. There the crusty Vienna-style bread produced with Fleischmann’s yeast won a prize for excellence and attained international renown. Although the fair’s Vienna Model Bakery café which served this bread was intended mainly to showcase the baked goods that could be made with the company’s yeast, it became a runaway hit in its own right. Some said the bakery café’s fame was as great as the fair itself.

A short time after the Centennial ended, Vienna Model Bakeries and cafés were opened in Philadelphia, New York City, San Francisco, St. Louis, and Chicago, very likely making this the country’s first restaurant chain. The cafés, whose coffee was as prized as their baked goods, were modeled on European coffee houses and furnished guests with comfortable seating and newspapers from all over the world. The St. Louis branch was so popular it had to move to larger quarters within months of opening. In Chicago, as in New York City, the cafes were located close to the cities’ major dry goods firms, Field & Leiter and A. T. Stewart, respectively, thereby attracting women customers as well as men. In the 1880s New Yorkers could enjoy their refreshments outdoors amidst planters of flowers under a large awning stretching in front of the 10th and Broadway café, which also had a full-scale restaurant on the second floor.

Another distinction of the Manhattan Fleischmann’s was its practice of giving away bread to anyone who would wait in line at midnight. Dubbed “the bread line,” it continued until around 1918 when the bakery café closed.

© Jan Whitaker, 2008

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When ladies lunched: Schrafft’s

Schrafft’s began as a candy manufacturer in Boston but over time morphed into a well-known restaurant chain. In 1898 Frank G. Shattuck, a salesman for the Schrafft company from upstate New York, opened a candy store at Broadway and 36th in New York. His sister, Jane Shattuck, was largely responsible for the introduction of light lunches into the stores. The first to serve food was the Syracuse store in 1906 where a “Japanese Tea Room” (shown here) was boldly advertised as “the daintiest luncheon spot in all the State.” By 1909 Jane also introduced meals to the second NYC Schrafft’s, at 54 West 23rd Street in the heart of a thriving shopping district. By 1927, when there were 25 units, most located in NYC, the Wall Street Journal estimated that around 75% of Shattuck’s business was in the restaurant trade, with the rest candy-related.

schrafft's1920Schrafft’s was known for reproducing an air of gentility typical of the upper middle-class WASP home. Cooks, supervisors, and even some executives were women. Menus of the 1920s and 1930s included many salads, more desserts than entrees, and non-restaurant-y vegetable selections such as creamed cauliflower and fried eggplant. Frank claimed Schrafft’s cuisine was inspired by his mother’s cooking. Repeated efforts to overcome connotations of a “women’s restaurant” and attract men met with disappointing results despite customers such as James Beard. Women dominated even after some units began to serve cocktails in 1934.

Rent cuts in the depression encouraged chain expansion and by 1937, when Frank died, there were 43 Schrafft’s, most in metro NYC but a few in Boston and Philadelphia. At its peak there were about 50 units in greater NYC. In 1961 the chain played briefly with the idea of selling frozen dinners on the roadside. In the late 1960s the Schrafft’s candy company was sold to Helme Products while Pet, Inc. took over the restaurants. Pet made a renewed effort to renovate Schrafft’s image and attract men. At the Fifth Ave location (between 45th & 46th) the soda fountain was removed and a bar installed. The second floor, men-only dining room was given dark wood paneling, zebra-stripe carpeting, and named “The Male Animal.” The 1970s saw confusion as a Schrafft’s opened in Los Angeles (sporting a Chinese room and an Elizabethan room), new ownership took control, and numerous NYC locations were shut down. In 1981 the candy company ceased while the few restaurants remaining were in various hands.

© Jan Whitaker, 2008

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Taste of a decade: 1960s restaurants

Americans grew wealthier, traveled more, and demanded more exotic cuisine. Yet there were few trained restaurant cooks. Convenience food – in the guise of continental dishes (as in pineapple = Hawaiian) – offered the solution for many restaurants as the decade wore on. In other developments, old restaurant formats such as automats, diners, cafeterias, and drive-ins disappeared or shrank drastically in numbers. Fast food and dinner house chains, relatively scarce at the beginning of the decade, flourished by its end. Black Americans began to make headway in gaining civil rights in restaurants. By the middle of the decade signs of the counterculture could be seen here and there.

Highlights

1960 New Armour & Co. boiling bags filled with beef burgundy, lobster Newburg, and coq au vin mean that “Every drive-in can now be a Twenty-One Club, every restaurant a Maxim’s de Paris,” according to a trade mag. – In Columbus Ohio the opening of the Kahiki adds to the Polynesian restaurant boom, while in NYC La Fonda del Sol opens, offering exotica such as Empanadas, Grilled Peruvian Tidbits on Skewers, and Papaya Filled with Fresh Fruits.

1961 In Sherman Oaks the Wild Goose adds four dishes to its menu: Boned Pheasant Chicken Kahlua, Veal Cutlet Oskar, Fresh Gulf Shrimp Stroganoff, and Breast of Chicken Kiev. – Four-star Lutèce opens in New York, one year after La Caravelle.

1962 A café in Sioux Falls announces “microwave cooking,” while in New York’s Time Square a restaurant opens featuring frozen entrees which the customer is to pop into a tabletop microwave. – A new product for restaurants comes on the market: instant mouthwash in a sealed paper cup to be presented to customers after they eat heavily spiced dishes.

1964 Continental and Polynesian restaurants find they must add steak to their offerings. – Kelly’s steak house in Sherman Oaks announces it sold approximately 400,000 pounds of steak in the past year.

1965 Maxwell’s Plum opens in NYC with an eclectic menu that ranges from Pâté and Escargots Bourguignonne to a Foot-long Hot Dog with Chili. Rumors spread of a naked woman seen walking casually through the dining room. — Extra-thick Frymaster Jet Griddles are marketed to keep cooking temperatures stable even when “completely loaded with frozen food.” – Aggressively cheerful California-style coffee shops, which combine the features of drive-ins, coffee shops, dinner houses, and cocktail bars, spread across the country.

1966 After touring the US, a wine expert says that he believes 99% of licensed restaurants have no interest in promoting wine. He reports that not once did a server ask if he’d like wine with his dinner. Instead they asked if he wanted a cocktail, followed by “Coffee now or later?” – Alice Brock opens The Back Room in Stockbridge MA which will be made famous by Arlo Guthrie as “Alice’s Restaurant.”

1967 Students at the University of Washington, Seattle, boycott Aggie’s Restaurant because they believe it discriminates against students, especially if they are dressed in “funny clothes,” following an incident involving a long-haired “fringie.” – The adoption of frozen convenience foods increases in restaurants after passage of the Minimum Wage Act which raises kitchen workers’ pay.

1968 Countering the fast food trend, the menu at the Trident in Sausalito advises its patrons to be patient: “Welcome to Our Space. Positive energy projection is the trip. … Care in the preparation of food requires time especially if we’re busy! So please take a deep breath, relax and dig on the love & artistry about you. May all our offerings please you. Peace within you.” – In Fayetteville, Arkansas, a diner declares he is tired of an “unrelieved diet of chili dogs and waffle fries” and bemoans the lack of any “quality dining establishments.”

1969 The Scarlet Monk in Oakland advertises a “Topless Luncheon” Monday through Friday. – In Chicago, menu language has become more sophisticated, according to linguistic researchers. They report: “Du jour is an accepted form on menus and appears more often than of the day. Anything – pie, potatoes, sherbet, cake, pudding – can be du jour (or de jour, du jor, dujour, and du-jour), and the Florentine Room even has … potato del giorno.”

Read about other decades: 1800 to 1810; 1810 to 1820; 1820 to 1830; 1860 to 1870; 1890 to 1900; 1900 to 1910; 1920 to 1930; 1930 to 1940; 1940 to 1950; 1950 to 1960; 1970 to 1980

© Jan Whitaker, 2008

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Department store restaurants: Wanamaker’s

 

Until very recently I thought John Wanamaker’s in Philadelphia had the first in-store restaurant in the U.S. Several scholars have insisted this is true, with the exception of a Macy’s historian who claimed R. H. Macy was first, in May 1878. Wanamaker’s, I’ve discovered, did not install eating facilities until September of 1879 when it enticed a local caterer, Alice Weldon, to run her restaurant inside The Grand Depot, as the store was known then. Weldon, a confectioner born in Ireland, operated a popular oyster-plus-ice-cream café near the store (it sounds like an odd combination but such places were once common). Every day all the shoppers would vacate the store to go eat at Alice’s, so Wanamaker reasoned he had to have her on his side. For about six years she ran the forerunner of The Dairy, an eatery the store created in 1883, one year after installing a soda fountain (another department store first claimed by Wanamaker’s).

The better known restaurant in the Philadelphia store was the Grand Crystal Tea Room which opened on the 8th floor of the new Wanamaker’s completed in 1911. Immense and filled with chandeliers, it was modeled on the tea room in the Philadelphia mansion of Robert Morris, a financier of the American Revolution. Also on the 8th floor, speedily reached by 24 direct-service elevators, were a number of private dining rooms, a men-only tea room, and the store’s ultra-modern kitchens. The Grand Crystal Tea Room survived the demise of Wanamaker’s and the tenure of its successor but finally closed in 1995 and is now a private banquet hall.

The New York City Wanamaker’s, opened in 1896 in the old A. T. Stewart store and closed in 1954, was also well supplied with esteemed eating places. A 1900 menu shows a full complement of delectable lunch choices, including blue points, cream of new asparagus soup, and lamb with mint sauce. The store’s tea room advertised ca. 1908 that its tea was “specially imported,” and prided itself on its “quaint service.” In 1940 the store operated three eating places on the 9th floor: the main restaurant, Green Shutters; a more casual Side Walk Café; and a Men’s Grill decorated with antique French tapestries.

© Jan Whitaker, 2008

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Women as culinary professionals

Women were the first to obtain professional training in the culinary trades from American institutions. However, because their training took place in college “domestic science” (home economics) programs it tends to be omitted in discussions of the development of culinary schools (most of which originated after World War II). Another important source of women’s formal training was the Y.W.C.A. So well respected was the “Y” for food service training that a large restaurant chain sent its managers to a New York branch in 1914 to study efficiency methods.

Throughout the last two centuries, most of the professionally trained people who owned, managed, cooked, and served in restaurants were born in Europe and learned their trades there. Native-born restaurant managers and workers, by contrast, tended to have no culinary backgrounds whatsoever unless they had cooked in their own homes or those of others. Exceptions included some women who had gained experience as housekeepers and many ex-slaves who had learned the culinary arts in the “employ” of rich Southern planters.

By the end of the 19th century, and especially in the early 20th, domestic science programs in colleges and universities began to train women in quantity cooking, nutrition, and the management of large-scale dining facilities, both commercial and institutional. Women were the first college-educated personnel to enter the restaurant and hospitality field, with degrees from Pratt Institute, the University of Chicago, Simmons College, Michigan State, the University of Wisconsin, and others.

Although many graduates went on to head hospital and school food service operations, quite a number took over department store restaurants or opened their own places. An early, ca. 1896, graduate of a program at the Armour Institute in Chicago (later the Illinois Institute of Technology) was Ida Foster Cronk, catering director and manager of the Coffee House at Jane Addams’s Hull House. In 1900 Cronk left the settlement house to open her own Ristorante Roma in Chicago’s Loop, shown here ca. 1906.

© Jan Whitaker, 2008

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Basic fare: fried chicken

Actually chicken, however it was prepared, was not so basic until well into the 20th century. Only then were poultry raising and marketing streamlined to produce the tender, year-round, low-cost product which made chain restaurants such as Kentucky Fried Chicken and Chicken Delight feasible. Until after World War II chicken was not terribly popular in most restaurants, often being rather expensive yet tough and stringy.

The chicken found on the menus of most American eating places of the 18th and 19th centuries was not fried, but roasted, boiled, or broiled. Fried chicken seemed to be limited to the South for many decades. The first instance of fried chicken in a restaurant that I have found occurred at the 1876 Centennial fair in Philadelphia where one of the concessions specialized in Southern dishes such as fried chicken and hominy. Despite this, fried chicken did not catch on in restaurants for some time. It could be found mainly in small, down-home style cafés run and patronized by Afro-Americans. An example in the 1890s was a small cabin called the Café Du Chat Noir in Washington, D.C., run by a former slave who went by the name Madame Early. A bit later, in San Francisco, a black restaurant provided possum and yams in season, corn pone, watermelon and chicken, fried, boiled, or roasted. Another type of early 20th-century fried chicken venue was the Chinese restaurant.

The third kind of eating place that made a specialty of fried chicken was the country tea room. In fact chicken of all kinds – fried, in salads, or creamed on waffles – dominated tea room menus. It’s likely that the substantial increase of women restaurant patrons in the 20th century, tea rooms’ main clientele, was behind the rise in chicken’s popularity. Restaurateurs often noted that while men preferred steak, women favored chicken. Taking the family for a Sunday automobile ride into the countryside for a fried chicken dinner at a tea room or family-style inn was a major form of entertainment for millions of Americans well into the 1950s.

The reason that fried chicken became popular primarily in out-of-the-way places, whether Afro-American, Chinese, or tea rooms, may have been due to these places having access to freshly killed chickens at a time when so much poultry served in restaurants had been ruined by long stays in cold storage. Cold storage chicken –- i.e., frozen — so dominated the market that in 1909 California law required restaurants to inform patrons if their chicken came from that source. On the other hand, restaurants run by blacks and Chinese often kept live chickens in cages, while rural tea rooms had local suppliers.

© Jan Whitaker, 2008

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Chain restaurants: beans and bible verses

Although the restaurants run by Alfred W. Dennett in the 1880s and 1890s were popular and earned him a cool million in just a few years, some people took a strong dislike to them because of the framed bible quotations which covered the walls. Newspapers regularly ridiculed them, noting for instance that burglars who cracked the safe at the Park Avenue Dennett’s in New York City did so right under a sign that read, “Be ye strong, therefore, and let not your hands be weak, for your work shall be rewarded.” But no one took such a negative position against the Northeastern coffee/dairy/beans & fishcakes-based chain as did Terrence Powderly, head of the Knights of Labor. In a talk in Brooklyn he offended some audience members when he declared, “I, temperance man as I am, would go into the lowest rumhole in the city, and get blind, rolling drunk, rather than go into that restaurant where they have such signs as ‘Love Thy Neighbor as Thyself,’ to get a cup of coffee.”

Founder Dennett, born in 1840 the son of a storekeeper in Topsham, Maine, was a zealous religious believer and temperance advocate who required his waitresses to attend daily prayer services and took a leading role in citizen vice squads. In New York City he disguised himself — as streetcar conductor, laborer, or man about town — to conduct surveillance and collect evidence against suspected sites of immorality. He gave away his fortune to charity, was forced out of his company by stockholders, and had numerous mental breakdowns, culminating in a declaration of insanity after being found wandering the streets of San Francisco with a pillowcase over his head. When the Childs brothers took over the chain in 1900 evidently they retained the Dennett’s name and left the bible verses on the walls. The chain of about 16 outlets continued until at least 1912.

At various times Dennett and his son George tried for a comeback on the West Coast, operating several places in San Francisco and Los Angeles in the early 20th century (and possibly earlier) but they did not succeed and some of the San Francisco locations were taken over by the Puritan restaurant chain, which continued in a religious vein under the management of the appropriately named Mr. Goodbody.

© Jan Whitaker, 2008

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