Summer is the season for flea markets. A day at Brimfield this week yielded few thrills, unfortunately, yet I did find this interesting postcard of a Newark NJ restaurant.
Iffland’s was established on Market street in Newark in 1867, just one year after John Iffland immigrated from Germany at the age of 25. [He is pictured here at about 51.] A few years later he moved to 187 Market, the location shown on the postcard.
Many of his patrons were businessmen, possibly of German heritage. Newark had a large German population. It also had many breweries, most of them run by German-Americans. Undoubtedly he served local beer, but he also imported beer from Germany. In the 1880s, when his business seemed to be more saloon than restaurant, Iffland ran advertisements in the German-language newspaper New Jersey Deutsche Zeitung announcing that he was serving beer imported from Munich. He also imported Salvator, a strong beer created to fortify those fasting during Lent.
It’s quite likely that by the time the postcard was produced, probably ca. 1910, John Iffland had retired and turned the business over to his two sons, Henry and John Jr. Perhaps it was they who installed the restaurant’s “beef-steak garret,” taking advantage of the popular fad for groups of men to hold dinners where they bonded while drinking beer and eating steaks with their bare hands. Possibly the restaurant’s kitchen was located in the basement, explaining why Iffland’s had a beefsteak garret rather than the typical “beefsteak dungeon” or “den” in an ominous looking cellar.
John Iffland died in 1917 and the business closed about that same time, allegedly because anti-German sentiment occasioned by the country’s entry into World War I on the side of the Allies against Germany, along with the impossibility of importing beer from Germany, had made it unprofitable.
© Jan Whitaker, 2016