Restaurants began using business cards back as far as the 1840s, but most of the early ones in the antiques and collectibles market date from the 1870s and 1880s. Although they are referred to as Victorian trade cards that people saved in scrapbooks, they are essentially business cards that give the restaurant’s name and address, sometimes with a short menu on the back side. I present here some of my favorites, from the late nineteenth century up to today. [above, a ca. 1950s die-cut card] These are some good ones “we think” (see Tom’s Drive-In below).
The Senate Cafe, ca. 1915, was almost certainly a drinking spot first and foremost but the dour Mr. Smith probably provided the boys with light refreshments too. — From around the same time or a little later, Boldt’s, Seattle. The “Cosy Boxes” were for baked goods to take home.
Below: cards I’ve picked up in recent years. Clockwise from top left: Northampton MA; Webster Groves MO; City Cafe, Rochester MN; Girl & the Goat, Chicago [turned on end to fit]; Greenfield MA; NYC.