It’s been somewhat frustrating researching the Parkmoor chain of drive-ins that once did business in St. Louis, my home town. My main source has been a book written by Lou Ellen McGinley, daughter of the chain’s founder and manager of the Clayton Road Parkmoor from 1977 until its closing in 1999.
The book is called Honk for Service, yet throughout it are shown menus that say clearly at the top “Flash Your Lights for Service.” Alas, this is but one tipoff that somebody wasn’t totally on the job.
Nevertheless, the book enlightened me about a number of things, especially that there were once six Parkmoors in St. Louis. I had thought that the Parkmoor at Big Bend and Clayton was the one and only. In fact it was the sole survivor as well as the original, in 1930 the site of a Tudor-style drive-in. Three more Parkmoors opened in the 1930s and two in the 1950s, but all five of them were gone by 1971.
From 1940 to 1953 there was also a McGinley Parkmoor in Indianapolis. Parkmoor was a popular name for mid-century drive-ins. The Parkmoors in Amarillo TX, Knoxville TN (one O), Dayton OH, and Sarasota FL were not related.
I enjoyed the book’s charming illustrations, but I was disappointed to find only a single blurred and partial image of the exterior of the modern orange-roofed Parkmoor building that most St. Louisans knew (pictured above after being closed; razed in 2004). And there was no mention of when it was constructed, who designed it, or why the McGinleys chose what was for architecturally conservative St. Louis such an exotic, California-style design.
As I remember it, the interior was impressively ugly. It had a tall peaked ceiling and a lava-stone back wall. All the seating was built-in and covered in orange leatherette. To the right of the entrance was an L-shaped counter with cantilevered seats that projected up diagonally from the base. Down the center of the room was a 3-foot high divider with plants growing from the top. On either side of the divider were rows of two-person mini-booths, while larger booths ran along the continuous windows to the left.
From what I’ve been able to discover poking around, the Googie-style Parkmoor was built in 1969. By that time the restaurant was no longer a drive-in. Honk for Service does not say when carhops were dispensed with, but according to a newspaper want ad they were still being hired in 1963 even though two locations had adopted speaker-based ordering systems by then.
Lou Ellen’s father, William Louis McGinley, began his business career in the 1920s as head of a Texas company that sold trays to drive-ins. According to Honk for Service he was inspired to open a drive-in in St. Louis as an “I’ll show them” response after he was informed by Dorr & Zeller, an old-line catering company, that St. Louis was not the kind of city that would accept drive-ins.
Was it a similar motive that led McGinley to open a Parkmoor very near Dorr & Zeller on DeBaliviere in the city’s west end? It turned out to be an ill-fated locale. A brawl there in which police shot and killed two men in 1965 may have contributed to the demise of that location a few years later.
Both generations of McGinleys were cattle ranchers who spent much of their time in Texas while overseeing the Parkmoor. As with most drive-ins, the menu featured hamburgers; the beef was ground in a two-story commissary building erected on a corner of the Clayton Road Parkmoor’s parking lot. The beef, however, did not come from the family’s Texas ranch.
A little taste of Texas appeared on a 1930 menu which offers a Top Sirloin Steak served with French fried potatoes, lettuce, tomato, bread and butter – plus a “Texas preserved fig” – all for 55c. Add a Dr. Pepper for an additional 5c.
© Jan Whitaker, 2012
70 responses to “Famous in its day: the Parkmoor”
Oh how I remember the Parkmoor on DeBaliver Strip. What great times there during l959-60.
I have childhood memories of parents taking us to Parkmoor, but I was sure it was in Indiana, maybe Hammond, that part a bit foggy, also, it was the Fish we always loved. It was the best.. The drive in & tray on window so cool. Wish I could relive those times.
You’re right Dave, Parkmoor was also in Indiana which gave rise to another big favorite, White Castle. They were/are famous for the little square hamburger with 4 small holes in it. There was about as much chopped onion as there was beef on little guys and people bought them by the bag! I actually remember when they sold for as little as $ .13 each!
Best onion rings ever.
It’s a shame they’re gone. I remember when it was a tossup between Parkmore and Frisch’s. Both had great food. Frisch’s is still around but sold off to another company. David Frisch is probably turning over in his grave because of the sale off.
Does anyone know where or if it was made by ParkMoor, I am talking about their vanilla ice cream and of course the lime freeze.
As a soda-jerk who worked behind the counter making sundaes and other thing I can only tell you that the ice cream came to us in unmarked containers that we got from the freezer. I do not think Parkmoor ever made any ice cream. There was no warehouse or plant that I was aware of. I am sure they bought everything from vendors and incorporated those into the Parkmoor kitchens and on the menus.
Darrell, I don’t know if or when they may have switched, but I can guarantee you,, they made their Frozen Custard (Ice cream) at their own commissary well into the 50’s, and maybe beyond that. I even know the building that it was made in, which is behind their main restaurant. How do I know? My father “graduated” from the CCC, and then joined the circus, making frozen Custard in the carnival. He went from there, to Parkmoor in St Louis, then to Indianapolis to manage the commissary, and worked with Dick Pierce, the manager. My sister even has a recipe book, which includes their “Chickburger” far in advance of Chick Fillet 🙂
Clifford garris — I remember the fried shrimp basket’s wonderful taste…does anyone have how make that? Please me know. This is a memory you just don’t forget, 1962 times, then the drive in movie next …thanks much…palm harbor, fl 34683
I recall that my parents met when my father worked at the Clayton location in the early 1950s.
My parents worked at the Parkmoor in Clayton when I was just a baby. They have both been gone for years but my family still enjoy the recipes. One of my children’s favorites growing up was the Parkmoor hotdogs!
When did the one in Kirkwood open/close?
It opened in 1956 and closed in 1970.
Most of my family had their start at parkmoor, my grandfather worked as a car hop, for a few years back when the father was alive, he would run parkmoor great. He cared about the business, yes he invented the tray for the car hops, that is where he made most of his fortune. I do believe he designed the building in 1933. in the ice cream shop he had a office up stairs, and we would make ice cream from scratch.
My grandmother worked there as a cook til 1996
my mom, my aunt worked there as Waitresses. My uncle worked there for a while. the restaurant ran great as long as bob parks was alive, then when he died, Lou Ellen, who was more interested in collecting checks and chasing around the guys hired some awlful managers, one would drink on the job, the other was just flat out stealing.
it was sad to see it go down the tube, but passions change.
I dishwasher there, cooked and made ice cream,
Great hearing more details about Parkmoor. I plan to write about it for our neighborhood newspaper soon. If you have more memories or any photos of the DeBaliviere restaurant which was there for so long, we’d love to include them!
hey tim can you give me a call at 314-368-4328 i have a question about the restaurant
Patti Sanders (Archer)
I worked at Parkmoor in Clayton when they first opened. Mr. Todd hired me, and they called me Patti Parkmoor. I remember eating a Premium Frank and Onion Rings every night the first year I worked there. It was wonderful. We used to order an extra Hot Fudge Cake Sundae (by accident), take it in the back and gobble it up! I am surprised I didn’t weigh a thousand pounds. It seems as if it was just yesterday. I really wish I knew what kind of cheese they used in that molten sauce, I know they added milk.
I want to know who exactly has the recipe for the Parkmoor chicken! Frickers Sports Bar and Grill was supposed to have had it but I just tasted it for the first time and no way does the chicken taste like Parkmoor’s did!
Violet Vernetta Stegall
November 16, 2012 at 5:13am
I worked at Parkmoor. I started in 1945. I was 17 years old. I loved the employers, employees and the customers. Best time of my life. Violetstegall@charter.net
Not for the recipe…for the misinformed opening date above
Any St. Louis restaurants using the Onion Ring recipe or the Fried Chicken one? Had many a Sunday night dinner with the family and grandparents at Parkmoor in Clayton. They also did a great carry out on chicken dinners in a unique individual box back then. 1967-1978 time frame.
I cannot vouch for the authenticity of this recipe and I don’t have a deep fryer so if this works let me know: Parkmoor Onion Rings recipe
1 cup flour
1/4 tsp salt
1 egg slightly beaten
1 cup milk
1 tbsp melted shortening/oil
1 tsp baking powder
Lot’s of round onion slices separated
Mix above together. Slice onions and let sit in batter for 10 minutes, drop in hot oil and fry until golden brown.
So, does anybody know what happened to the Parkmoor company? There were individual Parkmoors scattered all over the country, but what became of the corporation Parkmoor?
The Parkmoor is of course no longer but it sure is a part of history in the restaurant business. Mr. McGinley’s invention of the window tray changed the face of drive-in restaurants in the country. You might enjoy an old clip about its history on this link: KPLR11.com/2011/01/26 in which some of the info you seek might be found. Enjoy!
Since there were Parkmoors all over the country, I assumed they were a franchise.
No, not a franchise, and other than the one in Indianapolis operated by a former St. Louis employee, I don’t think they were related in any way. There have been many, many duplicate restaurant names across the US.
To the best of my knowledge there was no connection to other Parkmoor’s that may have been outside of the St. Louis area. The original store was founded by Mr. McGinley after he had invented the now famous window tray which he had hoped to sell to other drive-in chains. When that failed he decided to open his own little chain here in St. Louis. After his passing his daughter Lou Ellen McGinley inherited the last of the Parkmoor’s which by now was down to the one store on Clayton Road. She claimed that the restaurant was barely “breaking even” and sold the place to a developer who built a Walgreen’s store on that once famous corner. Mrs. McGinley did not earn any new friends in St. Louis! LOL
This article about the Dayton, Ohio’s Parkmoor chain claims they were originally franchised from the St. Louis owner. ( http://www.roadfood.com/Forums/FindPost/554709 ) I’m guessing it wasn’t a franchise like we know today, but maybe a one-time payment for the name & chicken recipe. The Dayton chain appeared to have a lot in common with the STL stores, but not to the extent a real franchise would. They seemed to be autonomous after they got started. As a side note, I still see the same cycle occurring where we don’t support our local, home-based businesses, then wail & gnash our teeth when they’re gone. Maybe the cycle will reverse some day.
When I was researching this post I looked at materials in the Dayton archive and concluded that that city’s Parkmoor was NOT derived from the St. Louis one.
I have to agree Jan. I know that here it was a wholly owned family business and do not recall any plans they made to expand beyond the local market. Always good to hear from everyone! Happy restauranting! Your next project could be the “Hill” neighborhood. That would truly be interesting also.
Great idea, Darrell. I’d love to if only old St. Louis newspapers weren’t behind a paywall!
There’s a new t-shirt out celebrating The Parkmoor. http://www.bygonebrand.com/parkmoor-t-shirt/
Wasn’t the cheese that was on the Premium actually a sauce? I remember the menu saying a molten cheese sauce which I would love to know how to make.
I grew up in Clayton and every Friday night we went to Parkmoor at Clayton and Big Bend for burgers and fries. I especially remember having a hot fudge sundae with the hot fudge served on the side. We usually ate inside at a booth. Thanks for the info. Judy Angelbeck
After reading about Parkmoors outside of the St. Louis area I thought WHAT — It was def. not the same family group. After the old man died and the Kingshighway store caught fire. It seemed like nobody cared anymore. We had a very bad manager at the Clayton restaurant — who was stealing like mad. Every now and then the daughter would come around and that was it. She did not care at all. I keep trying to find the chickburger recipe but have not been successful as of yet. If you find it let me know —email@example.com — I worked there in 1964.
Does any one have the recipe for the onion ring batter or the sauce for the King Burger?
There are recipes in Honk for Service but I don’t know how useful they are. King Burger Slaw Sauce: “Shredded lettuce and shredded onions whipped with mayonnaise.” Onion Rings: “2 gal Insta Mix, 20 large eggs, 1/2 oz black pepper, 3 oz salt, 2 oz MSG, 9 lbs unbleached flour, 4 oz baking powder. Mix all ingredients together except flour. Add flour, 3 lbs at a time, mixing well. Check batter by cooking 3 onion rings.” If they are not crisp either thicken with more flour and egg or thin with milk and egg.
Thank you so very, very much. I am going to try whipping some up. Can’t have the burger until tomorrow, hamburger Is all frozen. Something I do make from time to time is the lemonade with pineapple sherbert in it. I was in the hospital at St. Joseph’s in Kirkwood. I was 18 and had just had a hysterectomy for cancer. My mom smuggled a King Burger and onion rings in to me. It sure did help. Funny what makes us feel better.
I am violet Lloyd Stegall . I was a waitress at De balievere and also on n. kingshighway I remember a lady who worked at the Maull’s store. I don’t remember her name but she had a nephew named Bill Tanner.
Hi Violet. My sister who worked at Maul’s was Edna Leroy. She also worked at the Parkmoor on North Kingshighway after that. Here’s a bit of trivia for you: The huge clock that stood in front of the Maul’s grocery store was restored and moved downtown to Laclede’s :Landing. It stands near 801 Second Street.
Thank you for replying. Violet
Hi, Darrell and Dennis, I am still working on the history of DeBaliviere, and I’m on the hunt for the Vic Vac drawing–anyone with any idea of its location, or other memories of eating places on DeBaliviere, please contact me at firstname.lastname@example.org. I’d also love to see a photo of the Goody Train, if one exists!
Jo Ann Vatcha
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King Burger eating contest at the Manchester-Lindbergh location, it was broadcast from a radio station. Harry Davis and Jeff Busby were the participants. They also served frog legs on their menu.
There was also a nightclub on DeBaliviere called The Terrace Lounge.
Good call on the Terrace Lounge. I remember it too but I was only 16 when I worked at Parkmoor so I wasn’t a customer! haha
Would love to see your memories of the Terrace Lounge. Do you remember if it was run by the same ex-wrestler, KO Koverly, who had previously owned the Mural Room nearby on DeBaliviere?
Jo Ann Vatcha
KO Koverly! I saw him fight Wild Bill Longson once, at the Arena or Keil Auditorium I guess. That was before professional wrestling got to be the moronic stuff it is today. I think that started with Gorgeous George, whom I also watched one time.
Oh yeah and who could forget Dick The Bruiser? My mom used to watch wrestling on TV mostly with the sound off because my dad did NOT like that or westerns either. When we were kids he would hear all of the shooting between the indians and the cowboy and yell “I’m surprised that tv still works with all those dead indians in the bottom of it! He didn’t like Harry Carey broadcasting the baseball games. LOL
Hi Jo An, I can only tell you that I do remember the Terrace Lounge. It was only about a block from the Parkmoor where I was a car-hop/soda jerk. I was too young to go there so I can’t help with your questions but in was fun being reminded of yet another great place on the Big Little Strip (DeBaliviere).
Another bit of history about that area: At the north end of DeBaliviere where it started at Delmar there was a grocery store called Maul’s. They were famous for their BBQ sauce and you can still buy it in the stores here in St. Louis. My sister was a cashier there.
You can see my articles in the TIMES of SKINKER DEBALIVIERE at:
The article in the September-October 2013 issue is about skating at the Winter Garden.
The article in the February-March 2014 issue is about KO Koverly.
The article in the April-May 2014 issue is about Evelyn West and others on the “strip”.
Next up in the Summer 2014 issue will be about Garavelli’s and the 20’s.
I am doing a whole series and hope to get to the Parkmoor soon, and I’d love to include some quotes!
Wow-I mostly remember the Onion Rings and Hot Dogs from the Parkmoor. We lived in University City when I was real young and went there a lot. Still went a lot when we moved to the “burbs” in Bellefontaine Neighbors. I’ve not lived in St. Louis since 2002, and am saddened to learn that so many of the memories I have of St. Louis remain that-only memories. Going out to eat was always a treat for me since my Mom hated to cook and she would even travel 100 miles or more to try a “new found” restaurant in Missouri or Illinois..Keep up the great site.
We called the hot dogs “Premium Franks” and served them with a slice of bacon and melted cheese. Yummy! As an old soda jerk my favorite thing to make and eat was the Hot Fudge Cake Sundae. We made it with two slices of pound cake with a scoop of ice cream in the middle and smothered it with hot fudge and topped it with a bit of whipped cream. Don’t want to know how many calories were in it! On another subject I’ve been trying to find an old Parkmoor menu online. Does anyone have a link?
Occasionally they turn up on e-Bay but that’s all I’ve seen. Thanks for your comment, and recipe!
There was a piano bar right on the corner of DeBaliviere and McPherson where you could hear the great jazz music from the street. Hopefully someone can remember the name of it. Across the street was what I think was the first Garavelli’s Cafeteria (not sure of the spelling). I think it went on to be a small chain. It was similar to the old Pope’s Cafeteria. Great Italian food!
My uncle Fred Parker was general manager for St. Louis Parkmoors. He was called “Pop” Parker. He did the hiring. He lived in Webster Groves MO.
Thanks for that info. WG was my old home town.
I’m Violet Stegall and I was hired by Pop Parker to work at Debaliviere Parkmoor in 1945 when I was 17. My last name was Lloyd at the time.A young lady by the name of Gwen Jackson trained me. We became good friends. I later worked on kingshighway and cote brilliante with Eileen Mahoney. She became my very best friend. I’m now 84 years old.
Thank you, Violet, and happy memories.
Violet, you may be of the age to remember my dad, Roy Williams, and my mom, Wilma Williams. My dad ran the commissary. During the war, he was transferred to the Indianapolis location, and then cooked on the Subs. His friend Dick Pierce moved to Indy too, and managed the store. Purdue University took the property by eminent domain, which didn’t set well with McGinley, and he cancelled his plans to open more of them here in indianapolis. The employees opened several other restaurants of their own in the 50’s. BTW, my sister (who recently passed away) has their recipe book. Remember the “chickburger?”
I started in 1945 at Debaliviere and worked all but south side. It was the best time of my life. I last worked at north side and I met such wonderful people, both customers and employees. And I just loved it. Such wonderful memories. Violet Lloyd Stegall email@example.com
How did they make the molten cheese sauce for the pedigree hot dog?
I’m fascinated by googie buildings…
Have you ever seen/heard of ‘The Gobbler’? It was a pretty famous restaurant and motel completely done in googie style.
Here’s a site dedicated to it:
I was a car hop and then a “soda jerk” who worked behind the counter at the DeBaliviere Parkmoor in 1959. I worked there for about a year under Mr Don Wilmouth (not sure of spelling). Worked there and went to Soldan High School until joining the Air Force in 1960. Wow, what an experience. I still miss the Parkmoor and wonder what happened to some of the old employees. The last batch worked at the last store on Clayton Road.
My favorite dish? Tough question: Maybe the Hot Dog, Hot Fudge Sundae Cake.
I made em all!
Thanks! I’d love to hear more.
I’m researching DeBaliviere and would love to know more, especially about carhops at the Parkmoor! Do you remember any of the clubs that were on DeBaliviere in the 50’s and 60’s?
Jo Ann Vatcha
Wow, I will really have to put my “memory hat” on for that one! The old Stardust of course was very famous for Evelyn West (the stripper). I think there was a club called Sorento’s or something like that. I will have a conversation with an older sister and try to think of other “clubs” that might have dotted the old neighborhood.
Regarding the Parkmoor of course you can find a lot of history about the old Texan who started it and the daughter who finally sold the last spot on Clayton Rd. where a Walgreen’s now stands. Her father invented the metal tray that was used to attach it to the window of a car. I think he made a lot of money selling that to other drive-in restaurants in those days (like Steak and Shake).
Thanks for the reply. Of course we remember the Stardust! Do you recall any others? I have a photo with signs for Sorrento’s, Little Las Vegas, and Pepe’s Pizzaria. Others I’ve heard about include The Holy Barbarian and The Mural Room. I’d be interested in any other memories you and your sister have. Did you live in the neighborhood? I look forward to hearing more!
Of the ones you mentioned I vaguely remember Little Las Vegas and Pepe’s the other two I can’t say I remember at all. Keep in mind I was only 16 at the time so I couldn’t get into a lot of “clubs”. And yes, I did indeed live near. We lived at 5208 Waterman Blvd. between Union Ave. and Kingshighway. I was close enough to walk to work. The thing I liked most about living there was the close proximity to Forest Park. I spent many days getting on my bike and riding over to the zoo and art museum. I could walk over to Delmar Blvd. and catch the streetcar to go see a movie at the Fox Theatre up on Grand.
I went to grade school at St. Stephens Lutheran School which was just two blocks of what later became Gas Light Square. In those early days there were only a handful of coffee shops where “beatniks” would read poetry while someone played a guitar or whatever.
Wow, what a flashback!
I was a carhop at the Clayton Parkmoor and later the South one, around 1946 when I was 14-15. I’d started at The Crossroads, out in Kirkwood, when I was still 13. The owner said he thought I cd pass for 14, which you needed to be to work nights. Also carhopped and soda-jerked at Pevely Dairy. Made very good money for a kid. Too bad the young ones today dont have the opportunities or the freedom we had then. I delivered for the drug store, ushered at the ballpark, the Arena, and Keil Auditorium, caddied at St. Louis Country Club, and unloaded boxcars.
Carhopping cd be a little rough at times. There were a few unruly customers and sometimes fights with the rest of the help, but you learned to take care of yourself.
I had forgotten completely about those Hot Fudge Cake Sundaes at Parkmoor They were great.
I also remember a picture on the wall of the main Parkmoor, a big cartoon done by the Globe-Democrat artist Vic Vac, showing huge numbers of people all hurrying from all over town to get to the Parkmoor. I wanted to be a cartoonist, too, and used to admire that picture very much.
Dennis, You were very enterprising as a teen! I’d love to see that cartoon.
I actually remember seeing that picture of the Parkmoor “crowd”. I’m not sure where it ended up. I’m glad you remembered the Hot Fudge Cake. My other big favorite was the Premium Frank. For those who never heard of it, it was a hot dog on a extra large bun with cheese and a strip of bacon on it. I last had them when I was a salesman for a steel company. I would stop by the last Parkmoor on Clayton Road and get one to go and drive over to Skinker Blvd. and have lunch in the car in Forest Park. And you’re right; if we hustled we made pretty good money for kids our age. Sure beat pushing a sno-cone hand truck in the streets around the neighborhood.