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November 16, 2008 · 4:54 pm

Famous in its day: Maillard’s

Henri Maillard came to New York City from France in the 1840s bringing with him a bit of Paris represented in the pots and pans and fancy moulds he used as a chocolatier. It wasn’t long before he added a catering department to his confectionery at Broadway and Houston. He let the public know he was ready to produce meringues, Charlotte Russes, jellies and ice creams for balls and parties, as well as provide dinners by reservation on his premises. His fame spread beyond New York, leading him to cater an inaugural ball and grand dinners at the Lincoln White House. In 1878 he took the gold medal at the Paris Universal Exposition at which he exhibited solid chocolate statues and vases weighing from 100 to 180 pounds each and a catalog of 3,000 candies.

When he died in 1900 at age 84, his estate was valued at $2 million, a vast fortune at that time. His son Henry Maillard Jr. continued the business, moving the fashionable restaurant and candy store in 1908 from the lower level of the Fifth Avenue Hotel, its home since the early 1870s, to more luxurious quarters at Fifth Avenue and 35th street (pictured). By this time Maillard’s had long enjoyed a reputation as the premier restaurant of society women. Billing itself as “An Ideal Luncheon Restaurant for Ladies,” it also offered afternoon tea from 3 to 6 p.m. In 1913 Maillard’s opened a branch in Stern’s Department Store.

In 1922 Maillard’s made another move, this time to Madison Avenue at 47th street. At this address it added something new, a dining room for men with its own entrance separate from the larger women’s dining room. It was undoubtedly this location which attracted the patronage of James Beard, who would later write, “In the ‘twenties in New York, you’d have a good cup of Maillard hot chocolate and a chicken sandwich for 75 cents and you thought you were whirling through the world.” In the 1920s there was also a Maillard’s restaurant and store on Michigan Avenue in Chicago where patrons lunched on delicate sandwiches of cream cheese and white cherries.

During the Depression Maillard’s failed. The Chicago location was taken over by the Fred Harvey corporation as its first non-railroad restaurant, while a syndicate took over the New York location and the Maillard’s name. Although Maillard’s candy was produced until the 1960s or later, the restaurant at Madison and 47th, which advertised mundane economy lunches of corned beef, veal cutlets, and chopped ham sandwiches during the 1930s, closed in 1942.

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Tagged as confectionery, Maillard's, New York City, restaurant cuisine, tea rooms, women

October 29, 2008 · 8:23 pm

Anatomy of a restaurateur: H. M. Kinsley

Herbert M. Kinsley, a leading Chicago restaurateur of the later 19th century, faced many obstacles. Like many in the restaurant business, his was a high-energy career full of zigs and zags. Born in Canton MA in 1831, he began working at a young age, picking up a skill of great value for his future, bookkeeping. After several years in retailing he entered hotel stewarding in Cincinnati, then Chicago and Canada.

He returned to Chicago in the early 1860s and was employed in hotels. In 1865 he acquired the restaurant in Chicago’s Opera House where he established a reputation as a skilled restaurateur, but lost money. He sold the business, spent some time setting up railroad hotels and dining cars, and then in 1868 started another restaurant in Chicago on Washington Street. The following year he reportedly also ran the first Pullman dining car, on the Chicago-Northwestern railway. In 1870 he opened a restaurant in the new planned community of Riverside IL, which likely went out of business when the development faltered shortly after its inception, about the same time his Washington Street restaurant was badly damaged in the Great Fire of 1871. He once again left Chicago, to open hotels on the Baltimore & Ohio line.

When he returned to Chicago he took over a restaurant called Brown’s, in 1874 during a nationwide depression. A few months later he closed it, announcing, “The expenses of a fashionable restaurant just now are too great, and the receipts too small, to warrant keeping it open longer.” The furniture and fixtures were auctioned and he leased out the premises, keeping just enough space to continue his catering business.

A few years later he dared to try again and opened a new place, finally meeting with success. By 1884 Kinsley’s was considered Chicago’s finest restaurant and society’s first choice for catering dinners and parties. In 1885 he built a new four-story restaurant on Adams Street. Short of capital to complete this costly venture, he turned to one of Chicago’s noted restaurant backers, the liquor distributor Chapin & Gore.

Kinsley took positions on the issues of race and tipping that were at odds with many restaurateurs of his time. He declared in 1880s he was always willing to serve Afro-American customers, thought black waiters were among the finest, and found tipping a reasonable system of remuneration that encouraged good service. He was fond of large silver serving pieces (coffee urn pictured) and authored a book for Gorham Silver on chafing dish recipes.

In 1891, he and son-in-law Gustav Baumann opened the new and elegant Holland House hotel in New York City, hiring a Delmonico veteran as steward, importing a French chef, and sinking $350,000 into the wine cellar. In 1892 architect Daniel Burnham hired Kinsley to plot the logistics of restaurants for the Chicago World’s Fair. That same year Kinsley’s was the site of a lavish inaugural dinner for the Fair that hosted the Vice President of the US and 6 cabinet members, former President Rutherford Hayes, 27 governors, 4 supreme court justices, 17 ministers of foreign governments, and countless dignitaries. After H.M.’s untimely death in 1894, his Chicago restaurant continued under new management until 1905 when the building was razed. For years to come it would be remembered as a symbol of a lost era.