Category Archives: food

Image gallery: supper clubs

supperclubdine&dance813Supper clubs, night clubs where meals are accompanied by live music and (usually) dancing, began as private clubs rather than as businesses. Groups of people who knew each other, often socialites or theater performers, met regularly for late-night meals and entertainment, at either a single restaurant or at a succession of restaurants. The revelry might last until 2 or 3 A.M. if not later.

By the 1920s the habit had developed into a type of restaurant catering to fun seekers and open not to the select few but to the general public. Perhaps because supper clubs had once been associated in many people’s minds with capital-S Society, these restaurants enjoyed an aura of glamour.

Although a supper club is a night club that serves food, there are many variations. Some were urban, such as NYC’s well-known nightspots El Morocco, the Stork Club, and the Copacabana. But from the 1920s until the decline of supper clubs in the 1970s, many across the U.S. were located on roads outside settled areas. This is particularly true in the upper Midwest. In Wisconsin, where supper clubs have particularly flourished, they have ranged from rustic roadhouses serving barbecue to swanky resort-area clubs.

In movies of the 1930s and 1940s, supper clubs were portrayed as places where big stars and popular bands such as Glenn Miller’s played, but far more common were the sort that hosted local musicians. Still, patrons dressed up and enjoyed a night out, dining and dancing, and maybe a floor show, without spending a fortune. Many a wedding and anniversary party was held at supper clubs across the country.

Despite the low point reached in the 1980s and 1990s, supper clubs showed an ability to incorporate trends such as the Tiki-mania of the 1960s and are reportedly making a comeback, now as retro-deco revivals with gourmet food. This has not always been true. According to menu-planner Lothar Kreck the wise supper club manager of the 1970s saw to it that the menu selections – whether stuffed lobster tails or capons — were prepared in advance of the arrival of guests.

The Gallery

supperclubThePyramid

The winner of the title “Dairy Princess of Dodge County” was announced at a dairy banquet at the Pyramid Supper Club in Beaver Dam WI in June, 1973. The illustration’s proportions would appear to be a tiny bit exaggerated.

SupperClubTesch'sSC,AntigoWI

At the other end of the glamour spectrum was the very modest looking Tesch’s Supper Club in Antigo WI, one of the many mom&pop operations.

supperclubTeaneckNJ

In the 1950s and 1960s The Casa Mana in Teaneck NJ  hosted the Lions Club, United Steel Workers, and Democratic Party functions.

SupperClubSilverDomeWI

The Silver Dome Supper Club and Ballroom featured dining and dancing in two separate buildings.

SupperClubMardiGrasOaklandCA

In Oakland CA, the Mardi Gras Supper Club offered music in a raucous setting.

supperclubElMorocco

El Morocco in NYC was visited by celebrities such as Marilyn Monroe and then-husband Joe DiMaggio. Did they stay long enough to get some food on their plates?

SupperClubAmato'sPortlandORAn

Most supper clubs patrons were not celebrities. In an earlier incarnation Amato’s Supper Club had been the Roseland Ballroom owned by one of Portland Oregon’s leading restaurateurs, Larry Hilaire.

SupperClubDallas

Menu of the El Tivoli, established in 1929 on a former golf course west of Dallas on the Fort Worth Pike.

SupperClubMineolaNY1933An

Tiny Tim, famous for his falsetto rendition of “Tiptoe Through the Tulips,” played this Long Island supper club in 1970, a year before the Mineola NY property was put up for sale.

supperclubLotus814

The Lotus, a Chinese supper club, was one of the many that did not use supper club in their name, preferring the term Cabaret Restaurant. Chinese and Afro-American supper clubs were numerous in big cities. In his book Historic Restaurants of Washington, D.C., John DeFerrari documents both. Club Bali, opened in 1943, featured Sarah Vaughn, Erroll Garner, Dinah Washington, and many other topnotch Black performers.

© Jan Whitaker, 2014

5 Comments

Filed under food, history, restaurants

Truth in Menu

Truthsproutsjimmyjohn'sphoto

Last week my brother found the following curious notice in his local newspaper offering aggrieved consumers a free pickle, cookie, or soda (valued at $1.40). The offer was the result of the settlement of a class action lawsuit by a woman who failed to get sprouts on her sandwich as a Jimmy John’s menu had promised.

truthinMenu

I could not help but appreciate that the claimant was a resident of California, the state that originated Truth in Menu laws (aka Truth in Dining) that demand under penalty of fines that restaurants provide exactly what is stated on their menus.

Menu advertising is covered under a variety of consumer protection laws but many people have felt that restaurants’ misrepresentations deserved more focused attention. Ralph Nader, from a restaurant family himself, may have been the first to call for a Truth in Menu law, in 1972. The first attempt to enact such a law, in the form of a city ordinance, came in San Francisco in 1974 under the sponsorship of then-president of the Board of Supervisors, Diane Feinstein (US Senator, D-CA).

The impetus behind the San Francisco ordinance was to stop restaurants from serving convenience entrees that had been prepared elsewhere, frozen, and reheated in the restaurant, yet were not identified as such and leaving diners to believe they originated in the restaurants’ kitchens. Also at issue were the restaurants at Fisherman’s Wharf that purported to serve locally caught fish yet were known to substitute frozen fish shipped in from other states. Restaurant owners such as Tom DiMaggio, brother of baseball’s Joe DiMaggio and owner of DiMaggio’s Restaurant, argued that they had to fall back on frozen fish at times when fresh caught local fish was not available. DiMaggio admitted to serving frozen prawns from Louisiana. Proponents of the Truth in Menu law, however, claimed that some of the Wharf’s restaurants regularly served nothing but frozen fish.

truthlobstersSan Francisco’s Board of Supervisors chose not to pass the ordinance, but Los Angeles took up the cause and became, probably, the leading enforcer of menu honesty. Other states and localities also adopted such laws but their enforcement has tended to be weak. The 1970s was the high point for restaurant inspections and TiM enforcement. Fines were issued for margarine referred to as butter, Maine lobster not from Maine, real maple syrup that wasn’t, frozen entrees touted as home-made, 8 oz prime steaks that weighed less and were lower grade, chicken and veal dishes made of turkey or pork, and fish that wasn’t what its name implied. As “home-made” became “home-baked,” restaurants learned to play it safe with their claims, as the postcard image above shows. Menu printers did a brisk business.

The use of frozen entrees eventually became an accepted practice in many restaurants as consumers happily accepted dishes prepared in a factory and microwaved in the restaurant’s kitchen. Restaurants are not required to acknowledge that they serve frozen entrees (as the Feinstein ordinance would have required), and many customers would not be horrified if this was revealed, feeling that as long as it tastes good and costs less than food made on-site from scratch, that’s fine with them.

Where do things stand today? Restaurant chains are the most likely targets for lawsuits and have been diligent in avoiding false claims. Elite restaurateurs wither at the very notion that they could use convenience foods or mislabel anything. Yet misrepresentations certainly occur, sometimes even among the staunchest supporters of truthfulness.

There’s the meat glue scandal in which chunks of beef were glued and pressed into shape as filet mignon.

But, if there is a single type of food most likely to be misrepresented on menus it is fish. Not too long ago I ordered grouper in Florida at three different restaurants. Each time it was quite different, indicating that at least twice I was served something else. As recent investigations show, fish misidentification is rampant among restaurants, suppliers, and retailers, always involving the substitution of a less expensive fish for a more expensive one.

© Jan Whitaker, 2014

7 Comments

Filed under food, history, restaurants

“Every luxury the markets afford”

alhambra1847In the 1840s and 1850s, when Russell W. Allen ran restaurants in Richmond VA, newspaper advertising for eating places employed pat phrases such as the one that serves as this post’s title. Allen advertised frequently in the papers and, judging from descriptive blurbs, he attracted affluent men looking for fine liquors and cigars, as well as top quality duck, seafood, oysters, and game.

In 1843 he opened The Alhambra which, like most eating places then also served as a hotel. His aim was to have the foremost eating place in Richmond.

The son of a Providence RI cabinet maker and general in the Revolutionary War, Russell was 24 years old in 1835 when he married. He and Agatha moved to Richmond a few years later. In 1840 he was employed as a decorative painter whose business included hand painting custom window shades. Agatha ran a boarding house for Virginia legislators.

AlhambraHouse1844

Although it was open to the public, it would seem as though Russell’s eating saloon developed as an extension of the boarding house. His first advertisements make a direct appeal to legislators whom he offered three meals a day, promising to have on hand fine oysters from nearby rivers and bays “fresh three times a week.” He also imported live lobsters from the North, a practice which he said was highly unusual since most lobsters in Richmond were brought there pre-cooked. [bill of fare, 1844]

The Alhambra was located on the main thoroughfare, 14th street, near the bridge that crossed the James River. Outside was a sign of a deer visible in the day but eclipsed after dark by the standard candlelit red balloon that identified oyster houses. In 1846 the establishment moved two doors closer to the bridge and installed private dining rooms. A new and sensational feature was a fountain with a statue of a Greek goddess bearing a flowing cup, surrounded by swans. The spouting water held aloft a golden ball.

AlhambraCardtoLadies1846After a Richmond newspaper advised that “those who wish to see a pretty fountain should pay one visit at least,” the normally all-male sanctum was besieged by women wanting a peek inside. The result was a ladies’ night advertised in May of 1846 with Agatha Allen on hand to reassure visitors that the goings on would remain cake & lemonade respectable.

alhambraarbourSept1852

Perhaps due to the death of his father in 1848, Russell sold his business in 1849 and the family moved to New York City, where he also ran an eating place. In 1852 he returned to Richmond, bought out the Rough and Ready on the corner of 12th and Main, renamed it The Arbour, and kept it going until 1858. He tried to equal The Alhambra’s reputation as an epicurean eating place, though I can’t tell how well he succeeded. In 1852 he ran an advertisement for quick eats at reduced prices as shown above. It contains something I’ve never seen before, “domestic pie,” which I’m guessing is another way of saying homemade. Also, sora, a marsh bird.

After he gave up the restaurant and hotel business, Russell Allen returned to his earlier career as a painter and earned the rank of Captain in the Civil War.

© Jan Whitaker, 2014

4 Comments

Filed under food, history, restaurants

See it, want it: window food displays

windowDisplayofmeat

To the degree that restaurants are about theater, food is one of the starring players. Putting it on stage has long been considered a way to sell it.

There are many opportunities to display food, one of them being the simple delivery of an attractive plate to a neighboring table. But there are also buffets, cafeteria shelves, dessert carts, flaming swords, etc., all of which have been featured or will appear as posts on this blog.

There are also several ways to attract potential customers passing along the street. One of the oldest, popular in the 19th century, was to string up game near the front door. Today that would probably be guaranteed to drive people away, but men of the 19th century responded positively. The Shakspeare Saloon in 1847 New York lured judges, lawyers, merchants, and men about town by displaying “a splendid buck, a couple of bear hams, haunches of mutton, . . . fatted capons as large as turkeys, . . . glittering fish and sirloin steaks marbled with fat.”

windowdisplayThe Shakspeare was below street level as were many eateries of the early 19th century. But as more eating places moved above ground, fitted out with windows that grew ever larger as the century proceeded, new display possibilities arose. In 1868 French rotisserie restaurants in San Francisco decorated their windows with marbled beef, vegetables, and live frogs in glass globes, displays that might have resembled the one portrayed in the 1880s trade card shown here. In it a woman gazes at fruit, as was appropriate for her gender. An article advised that women’s restaurants tempted the fair sex by fruit and delicate pastries, while “Meats are never shown, and the suggestion of anything so gross is studiously avoided. This is left to the restaurants patronized by men, who are supposed to find a stronger appeal in more solid and healthier food.”

And so meat and fish were especially popular to put on display. Up until the mid-20th century they might still have been on ice but increasingly they were displayed in refrigerated cases. Ice and refrigeration showed respect for the food, balancing two of restaurants’ prime virtues: a sense of extravagant plenty, communicated by large amounts of fine food, and a sense of order, demonstrated by methods that insured freshness.

Some restaurants placed in their windows food that had been frozen inside a large block of ice. Imagine two shad, each with a lemon in its mouth, that appeared to be swimming toward the bottom of the block, forming a V, with a red lobster between them. Or the 20-pound pig encased in ice by “gourmet artist” and restaurateur George Pundt that made such a hit with people passing the Parlor Restaurant in Columbia, South Carolina, in 1897.

windowfoodfakeonionringsAlong with meat, anything that was overlarge or brightly colored might appear in a window. Big yellow squash, pumpkins, melons, decorated cakes. Chicago’s Toffenetti’s piled up its much ballyhooed Idaho potatoes in the 1940s.

Despite the spectacular effects that could be attained with displays, there were also risks involved. As early as 1886 an article noted that “really first-class restaurants” did not engage in window displays. The pots of baked beans found in New York’s Bowery restaurants were proof, as was the “tired display of sliced tomatoes” placed in the smeared window of an eatery whose location was home to one failed business after another. In the 1920s a Niagara Falls cafeteria owner observed that he avoided putting food in windows because picky patrons felt that “sooner or later, they, as patrons of the restaurant, will have to eat that ‘window’ food” and so they tended to shun restaurants with food displays.

windowfoodfakesoupIt’s hard to pinpoint when window food displays began to wane. A Seattle newspaper columnist declared in 1965 that the city’s old-time Olympia Café was the last to feature refrigerated steaks in its windows. I can’t recall seeing real food in restaurant windows for the past several decades. Today food shown in restaurant windows is likely to be artificial. Japan, perhaps the biggest user of window food displays, specializes in making the most realistic and highest quality items. They don’t make me hungry, yet the collector in me wants to acquire the fake food for my collection.

© Jan Whitaker, 2014

2 Comments

Filed under food, history, restaurants

“Time to sell the doughnuts”

donutsMayflower796Doughnuts are a food that has rarely been taken seriously by the media. After encountering loads of silly stories about doughnut holes and dunking I have decided the reason is that throughout the last century the doughnut industry was amazingly successful in promoting its products, often through humor. Most of what appeared in papers and magazines was the work of publicity agents for the manufacturers of doughnuts, equipment, and mixes.

No doubt people would enjoy doughnuts even without publicity, but the endless promotional events and stories helped make their consumption year-round rather than concentrated in fall and winter.

donuts1939World'sFair

Starting in the 1930s the publicity directors of one of the largest producers, The Doughnut Corporation of America, organized dunking contests, created a National Dunking Association, sponsored displays at World’s Fairs [1939 advertisement shown], and planted photos of celebrities eating doughnuts in newspapers and magazines along with cartoon-illustrated stories such as one about a character named “Ima Dunker.”

One of the corporation’s publicity directors claimed that doughnuts were the first food to have a week proclaimed for it. National Doughnut Week began in the 1930s. To the annoyance of some who felt it was frivolous, mayors of cities and towns around the country would receive a kit with a membership card for the National Dunking Association and a bib along with a request to proclaim doughnut week.

The Doughnut Corporation of America grew out of a small baking business in NYC owned by Adolph Levitt. He is often credited with inventing the first automatic doughnut machine in 1920, but in fact there were numerous machines on the market then as well as in earlier years. Doughnut making machines were popular with bakeries and lunch rooms which placed them in their windows so that people on the street could see the (cake) doughnuts being made and feel drawn to buy some. But Levitt was clever and soon his rapidly growing company was supplying the whole country with machines as well as Downyflake doughnut mix, and backing it all up with publicity support.

donuttimessquaremenu1949In 1931 the Doughnut Corporation created a Mayflower Coffee Shop in Times Square. It was followed by one each in Boston and Chicago the next year, and another in Springfield MA in 1934. By 1936 there were 15 around the country, and in 1949 there were 24. The Mayflower Shops menu featured popular dishes such as Hamburgers, Corned Beef Hash, and fountain specialties, but also Waffles (the company made waffle mix too), Pancakes, and of course Donuts (as they came to be spelled). Plain, sugared, and cinnamon donuts cost 5 cents each in 1949, 10 cents for a frosted donut, and a Donut a la Mode came to 15 cents.

donutdownyflakeADV1932The Doughnut Corporation also franchised Downyflake Shops. In 1931 there were 36 in Boston and surrounding towns in eastern Massachusetts, out of a nationwide total of about 400. They appear to have been sandwich shops for the most part, but some may have only sold doughnuts. The Doughnut Corporation also built doughnut plants around the country. A plant in Fort Worth TX in 1932 produced an important doughnut ingredient, dried egg powder, a product which had for decades come exclusively from China.

I am unsure how long the Doughnut Corporation’s restaurants stayed in business, however by the mid-1970s the company, now DCA Food Industries, still produced doughnut making equipment. By then the doughnut-plus-coffee shop business was led by Dunkin Donuts (750 franchises) and Winchell’s Donut House (530 units).

© Jan Whitaker, 2014

9 Comments

Filed under food, history, restaurants

Once trendy: tomato juice cocktails

eutawhouse

Recently I acquired a 1947 menu from the Algonquin Hotel of “round table” literary fame. I noticed that one of the appetizers was tomato juice and I thought to myself how commonplace a selection that once was and how rarely it is seen today.

No doubt there are restaurants that still have it on the menu – nothing really ever goes away totally. It reminds me strongly of an old standby restaurant in Massachusetts that closed about ten years ago. I was fascinated by the quaint metal contraptions on each table holding little pots of appetizers such as cottage cheese, olives, and pickles. There must have been tomato juice on the menu, too, despite it being decidedly out of style by then.

I was so convinced that tomato juice was hopelessly unimaginative that I was taken by surprise when I did a little research and discovered that it was considered a fashionable snob drink in the 1920s and 1930s. It came into vogue in the 1920s along with other good-for-you foods such as Melba toast, cottage cheese, pineapple, and sauerkraut juice. Women’s magazines touted it as smart, healthful, and perfect for anyone wanting to lose pounds just like a Hollywood movie star.

It is said that a chef at the French Lick resort hotel in Indiana introduced tomato juice to  American diners in 1917. It MIGHT be true that he was first to serve it in a public dining room – it does not seem to appear on American menus prior to World War I. However tomato juice was well known and available in cans in the 19th century so he clearly did not invent it (as is often reported).

A tomato juice cocktail could be made by the addition of tobasco sauce, paprika, sauerkraut juice, clam juice, etc. Mix well, shake until foamy, and pour over crushed ice. Restaurants tried all sorts of combinations. The Wrigley Building Restaurant in Chicago came up with clabbered tomato juice which was tomato juice mixed with a goodly amount of cottage cheese. Denver’s Blue Parrot Inn blended orange and tomato juices, while The Colony in New York mixed clam and tomato.

tomatojuice

Although tomato juice could be found on menus of all kinds of eating places, even Chinese-American restaurants, it tended to be an appetizer favored by those who eat luncheon, not lunch. It was especially popular in restaurants that appealed to women then such as tea rooms, quaint inns, and department store restaurants. [illustration shows portions of menus from China Garden, Filene’s department store, and Willow Tea Cottage]

Arriving on the scene as it did during Prohibition, tomato juice clearly served as a non-alcoholic cocktail. Non-drinkers appreciated it, as did serious imbibers who had overdone things at their neighborhood speakeasy. It was a well known morning-after tonic continuing into the 1950s (and perhaps the present). In 1939 a restaurant in Shawnee OK allegedly served a “hangover breakfast” of tomato juice with hot sauce, soft-boiled egg, whole wheat toast, coffee, and two aspirins.

Tomato juice was so popular by the mid-1930s, both in homes and restaurants, that government scientists were said to be working on disease-resistant tomato varieties that would yield more juice. But by the 1980s it was considered an appetizer totally lacking in sex appeal, analogous to vanilla ice cream as a dessert. But, who knows? It could make a comeback. Tomato and kale juice cocktails?

© Jan Whitaker, 2014

19 Comments

Filed under food, history, restaurants

Famous in its day: Thompson’s Spa

thompson'sSpa782Beverages have played a big role in the operation of restaurants. I even tend to sort them mentally by what kind of drinks they featured. That is, by whether they had a bar or dealt in alcoholic beverages or were based around coffee, tea, or soft drinks. Throughout history many restaurants began as saloons, coffee houses, or soft drink stands.

Thompson’s Spa, a long-gone chain in Boston that grew to about a dozen units in the 1930s, began as a soda fountain – a “spa” — selling non-alcoholic “temperance drinks.” Open year round, it provided both cold and hot drinks such as these from its 1895 menu:Thompsons'SpaTemperanceDrinks1895In case anyone wandered in thinking they were going to get a whiskey, a sign hanging on the wall set them straight: “This is a temperance bar.” Not a big problem since they could duck around the corner and into the alley where the Bell in Hand stood, looking to all appearances like an old London tavern.

Before very long Thompson’s proprietor, Charles Eaton, added sandwiches, doughnuts, and pie to the menu, ALL of which counted as basic foodstuffs – not desserts — to Bostonians then.

thompson'sSpaNewspaperRow1929Eaton was a graduate of MIT who in 1880, after briefly practicing as an architect in his home town of Lowell MA, had invented an electric telephone signaling device that he sold to Bell Telephone. For some odd reason he chucked that career and joined his brother-in-law (named Thompson) in running a wholesale drug store in Boston. Perhaps selling was in his genes; his father had done well peddling snacks to railroad passengers, thereby earning the title “popcorn king of Lowell.” The drug business must have been slow because in 1882 Eaton and Thompson decided to install a soda fountain for non-alcoholic beverages.

The original Thompson’s Spa was located on the corner of Washington and Court streets in Newspaper Row where the city’s newspapers were located and also home to many of their employes. Near Thompson’s was Pi Alley, aka Pie Alley and officially Williams Court, where many printers, compositors, and pressmen lived in rooming houses and, undoubtedly, ate in restaurants. Eating places were accordingly plentiful in the neighborhood, among them Gridley’s Coffee House and Mrs. Atkinson’s.

thompson'sSpa783

Thompson’s kept the appellation “spa” even as it gradually expanded into a regulation restaurant. It added a fuller menu plus much-appreciated amenities such as seats for customers, who had previously had to stand while they ate. Women were finally admitted in 1909. [1933 dinner menu shown]

Although Thompson’s had servers, the spa exhibited some of the earmarks of an automat. Like the early German automat which was primarily a delivery system for beverages, Thompson’s had an elaborate piping system to supply chilled liquids to serving counters. With the decision to add ice cream to the menu in 1915, a new soda fountain was installed that permitted syrups to flow through pipes as well. A bonus was that the soda clerks could prepare an entire ice cream soda or sundae while facing the customers rather than turning their backs.

Thompson'sSpa4GuardsmenBillSamArthurGiffordAfter Eaton’s death in 1917, followed by a bitter battle with his widow, his three sons took over the business and began to expand it beyond the sprawling Washington street edifice it had become. By 1939 it occupied eleven locations in downtown Boston. In addition to soda fountains the Spas had air conditioning, sound proofing, table service, and wall murals. But the company’s finances were not in good shape, due partly to overexpansion during the Depression. In 1946 it was acquired by the Sheraton (hotel) Corporation which daringly installed a cocktail bar at the Washington Street location. In 1949 Sheraton sold the company to New York’s Exchange Buffet Corporation which also failed to make a go of it and began closing units in 1952.

In 1958 the two Spas that remained, one of them on Washington street near the original location, were closed. Former executives and employees tried to carry on at one location for a few years.

© Jan Whitaker, 2014

5 Comments

Filed under food, history, restaurants